The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
TV networks and digital publishers are gearing up for their annual pitches to media buyers and marketers on upcoming programming and ad products, but it appears there will be far fewer glitzy presentations and parties than in years past.Nickelodeon will kick things off in March, but parent... Continue reading at Advertising Age
[ Advertising Age | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv land
#discovery communications
#handy calendar
#media company
#stay up-to-date
Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-02-21 00:00:00 UTC ]
More news stories like this |
The Book Hive in Norwich has teamed up with a local book club to help spread opposition to Donald Trump through literature. Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight trump
An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry standards
Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
#top execs
Robert Bryndza’s thriller The Girl in the Ice has hit one million sales in less than a year, according to digital publisher Bookouture. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this |
Mark Piesing looks at the opportunities and challenges for Pearson in the UK market. Continue reading at The Bookseller
[ The Bookseller | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#uk market
#digital future
#mark piesing
The Outline was founded by Josh Topolsky to be a reaction to the sameness of digital media on the on hunt for scale. Instead, the publication is taking its cue more from magazines like The New Yorker in attempting to create a culturally resonant brand but with its roots in digital media.... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#josh topolsky
#true test
#distinctive voice
A series of management appointments at Holtzbrinck Digital have seen Dr Daniel Hook appointed c.e.o. of technology company Digital Science, with a bolstered senior leadership team. Continue reading at The Bookseller
[ The Bookseller | 2017-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital science
#holtzbrinck digital
Felice Howden, head of digital marketing and consumer engagement for Little, Brown, has joined Bonnier Zaffre in the newly-created role of digital marketing manager. Continue reading at The Bookseller
[ The Bookseller | 2017-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital marketing
#newly-created role
This week Facebook revealed it has partnered with eight French media companies to fact-check and filter news articles that have been flagged by its users. The news follows a similar effort started by news coalition led by First Draft News. French publishers have welcomed the efforts but admit... Continue reading at Digiday
[ Digiday | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#draft news
#french publishers
#long battle
Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect
#opening keynote
#digital age
The publisher's Metropolitan Books imprint will publish 'This Fight Is Our Fight' by Senator Elizabeth Warren on April 18, Henry Holt president and publisher Stephen Rubin has announced. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elizabeth warren
News organizations operating in France will open up a new fact-checking service, CrossCheck, at the end of this month. Their initial focus will be on covering the forthcoming French elections, but with a number of international organizations participating, the project's reach could... Continue reading at PC World
[ PC World | 2017-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#initial focus
#comment threads
#draft news
#publish content
#social web
U.S. President Donald Trump is seeking to channel populist anger to stem immigration, but tech companies want him to know that hiring immigrants is necessary for the country's economy and boosts overall employment.Apple, Facebook, Microsoft, Amazon and Alphabet are said to be writing Trump a... Continue reading at PC World
[ PC World | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech companies
#tech firms
#media outlets
The digital advertising ecosystem comprises an unlevel playing field vastly favoring the duopoly of Google and Facebook. Controlling 85% of media spend and 80% of referral traffic to independent publishers, this duopoly sets the rules and uses undue influence. Publishers and marketers alike... Continue reading at Advertising Age
[ Advertising Age | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business models
#user base
#multiple devices
#treasure trove
#massive scale
The fake-news firehose is still flowing. A turbulent political climate in Europe with multiple elections running across countries means publishers, governments and trade bodies are collaborating to try and fight fake news. MPs in the U.K. have launched an investigation this week. In France,... Continue reading at Digiday
[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#european countries
#trade bodies
Car manual publisher Haynes’ revenue increased 15% in six months, driven by a 50% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital products
Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single-copy sales
Ian Schafer, founder and chairman of Deep Focus, the innovative, digitally-led advertising agency, knows how to help brands sell themselves on screens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pubtech connect