Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences.  Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-30 13:54:26 UTC ]

Other Publishing stories related to: 'Keep up 'authentic' social media engagement, says Carrie Hope Fletcher'


It Takes All Kinds: Graphic Novel Media

Comics source storytelling inspiration from all manner of media—video game–based graphic novels are a growing trend, but there have also been recent adaptations from such unexpected originals as a suppressed WWII opera and a 1980s cult classic film. These media tie-ins promise a timely remix in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #growing trend #diverse range #forthcoming titles #graphic novel


Ready to Play: Graphic Novel Media Tie-Ins

Publishers take a collaborative, multiplatform approach in adapting video game IP into comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media


Paul Reubens was writing a memoir that his team is 'hoping' to publish posthumously

Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
More news stories like this | News stories tagged with: #memoir


How Vice Media Went Bankrupt

The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt... Continue reading at AdWeek

[ AdWeek | 2023-07-24 11:37:29 UTC ]
More news stories like this | News stories tagged with: #vice media #rare glimpse #digital media


Exclusive: Mailchimp Owner Intuit Launches Media Network for Small Businesses

Financial services giant Intuit is launching a small business-focused media network, letting advertisers target customers across the web and tapping into a new revenue line, executives exclusively told Adweek. The venture, called SMB MediaLabs, will let advertisers target the customers of... Continue reading at AdWeek

[ AdWeek | 2023-07-24 10:13:48 UTC ]
More news stories like this | News stories tagged with: #small businesses #advertisers target #including audio #online publishers #digital media


Service Is the Goal at Chang Jiang Printing Media

“A good home for good projects” is how sales and marketing director Samuel Chung sums up Chang Jiang Printing Media, which he established a decade ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with: #user experience #privately owned


Why putting social workers in public libraries could help Montrealers in crisis

As more Quebecers come to libraries for services not found on the shelf, some librarians are calling for Montreal to follow the lead of other Canadian cities and hire social workers. Continue reading at CBC

[ CBC | 2023-07-10 08:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #public libraries


Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Kraft increases investment in its digital media mix with a focus on nostalgia and millennial parents

In addition to preparing television and sponsored ads, Kraft has also taken an interest in digital OOH and social media displays to account for how consumer shopping habits have changed. Continue reading at Digiday

[ Digiday | 2023-05-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #millennial parents #digital media


New Leaf Literary & Media Faces Backlash After Dropping Authors

After New Leaf "amicably" parting ways with literary agent Jordan Hamessley on May 12, authors affected by the agent's departure took to Twitter to express concern over how the transition was handled as the agency defends their actions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #parting ways #express concern #literary agent


Prince Harry’s ghostwriter, JR Moehringer, says pair bonded over media intrusion

Author says paparazzi and reporters began to follow him in his car and snoop around his homePrince Harry’s ghostwriter has said he bonded with his subject over the “callousness” of paparazzi and media after the “frenzied mob” around the book Spare led to photographers and journalists invading... Continue reading at The Guardian

[ The Guardian | 2023-05-09 03:35:56 UTC ]
More news stories like this | News stories tagged with: #prince harry #jr moehringer #memoir


Vice Media close to deal for sale out of bankruptcy

Rescue deal for publisher would wipe out existing shareholders, including James MurdochHow Vice and BuzzFeed fell to earthVice Media is nearing a deal to be bought out of bankruptcy by senior lenders in a process that will wipe out existing shareholders including James Murdoch.The Wall Street... Continue reading at The Guardian

[ The Guardian | 2023-05-05 16:21:38 UTC ]
More news stories like this | News stories tagged with: #tv company #news publisher


New Leaf Literary & Media Evolves Team to Meet Changing Industry Demands

The New York City-based literary agency announced three new director-level promotions among several new hires and staff changes across the agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this | News stories tagged with: #literary agency


Vice Media reportedly headed for bankruptcy

Plan comes amid waves of media layoffs and closures, including shuttering of BuzzFeed NewsVice, the global news publisher and TV company that was once valued at nearly $6bn (£5bn), is reportedly close to filing for bankruptcy.The company, whose assets include Vice News, Motherboard, Refinery29... Continue reading at The Guardian

[ The Guardian | 2023-05-02 14:10:53 UTC ]
More news stories like this | News stories tagged with: #tv company #media layoffs #vice tv #sale talks #$6bn 5bn #news publisher


How the social traffic that gave life to BuzzFeed News ultimately led to its demise

BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday

[ Digiday | 2023-04-24 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social traffic #gave life #buzzfeed news #news media #digital media


Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at Advertising Age

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
More news stories like this | News stories tagged with: #creator economy #online publishing #digital media


Betr ‘crossed the line’ with illegal ads in News Corp media encouraging gambling, regulator says

Company denies breaking the law but agrees to pay $210,000 penalty imposed by Liquor & Gaming NSWFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe News Corp-backed wagering company Betr has been fined a... Continue reading at The Guardian

[ The Guardian | 2023-04-14 02:39:52 UTC ]
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‘All the details that were missing’: Harry Potter fans on their hopes for TV series

While many Potterheads celebrated reports of HBO Max show, some feel it would be tainted by JK Rowling’s stance on genderAt Platform 9 3/4 in King’s Cross station, Harry Potter devotees from around the world gathered to take their picture in front of one of the book’s most celebrated... Continue reading at The Guardian

[ The Guardian | 2023-04-09 14:00:03 UTC ]
More news stories like this | News stories tagged with: #tv series #jk rowling #world gathered #hbo max #harry potter