Keep up 'authentic' social media engagement, says Carrie Hope Fletcher

West End performer and author Carrie Hope Fletcher has advised industry professionals to mobilise their social media platforms and create "engaging, authentic" content to increase audiences. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-09-30 13:54:26 UTC ]

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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content

Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
More news stories like this | News stories tagged with: #good thing #media companies

Why Vox Media’s Eater Is Entering the Book Publishing Business

The online city guide and dining resource is partnering with Abrams on an Eater-branded series of cookbooks and city guides, which will release starting next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #book publishing

How brick-and-mortar retail stores are the digital media channel of the future

Brick-and-mortar stores are being transformed into an interactive digital media and merchandising experience thanks to in-store smart screens. Continue reading at Advertising Age

[ Advertising Age | 2022-11-04 13:00:00 UTC ]
More news stories like this | News stories tagged with: #brick-and-mortar stores #digital media

Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #cut costs

How Publishers Can Capitalize on the Rise of Intent Media

The intent media model has come to dominate the digital media world, and Future plc is one of its most well-known practitioners. Future's chief revenue officer, Zack Sullivan, joined Adweek media editor Lucinda Southern at Publishing Week to discuss the rise of intent media, how the pandemic... Continue reading at AdWeek

[ AdWeek | 2022-10-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #future plc #publishing week #pandemic changed #digital media

Poetry and Social Class: Robert Pinsky on His Many Readings of Robert Lowell

Life Studies is Robert Lowell’s best-known and most influential book. It won the National Book Award for poetry in 1960. I read it in 1962 and I hated it. In a shallow way, my dislike was a matter of social class. I said aloud to Lowell’s book, “Yeah, I had a grandfather, too.” Like my […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-13 08:57:28 UTC ]
More news stories like this | News stories tagged with: #robert lowell #robert pinsky #national book award

Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher

A Trump portrait that raises questions about the media’s role in his rise

With their comprehensive and alarming picture of Trump's presidency, Peter Baker and Susan Glasser show what journalism can do, and where it can fall short. Continue reading at The Washington Post

[ The Washington Post | 2022-09-14 21:41:17 UTC ]
More news stories like this | News stories tagged with: #raises questions #fall short

Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

‘Hope for Ukraine’ Focuses on Faith in Wartime

Chosen Books is publishing ‘Hope for Ukraine: Stories of Grit and Grace from the Front Lines of War,’ the first religion trade book to offer an on-the-ground perspective of the Russia-Ukraine conflict. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #chosen books #front lines #russia-ukraine conflict #trade book

A Rabbi's Hard, Yet Hopeful, Look at Repentance

Rabbi Danya Ruttenberg talks with PW about the harms we've done, how to change our ways, and why we can't expect forgiveness. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post

[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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In post-apartheid South Africa, dashed hopes and moral struggles

In South Africa's challenges, Eve Fairbanks sees parallels to the U.S. efforts to undo white supremacy. Continue reading at The Washington Post

[ The Washington Post | 2022-08-26 10:00:53 UTC ]
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Bibles that Broker Hope

Bible sales remain strong, and Christian publishers are offering new translations and editions to meet today’s needs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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Why Publishing Sitcoms Help Me Maintain Hope and Humor for the Future of the Industry

Hollywood can’t resist a literary adaptation. Frontlist, backlist—it’s all fodder for screenplays. The publishing world itself also feeds the insatiable page-to-screen pipeline: from 1930s and ’40s screwball satires about newspaper reporters (His Girl Friday, Meet John Doe, Mr. Deeds Goes to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-18 08:53:31 UTC ]
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For Serena fans, ‘Carrie Soto Is Back’ imagines a happy postscript

In the latest book from Taylor Jenkins Reid, a retired tennis player returns to the court to defend her record Continue reading at The Washington Post

[ The Washington Post | 2022-08-17 12:00:00 UTC ]
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