Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long. "With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said. "We want to provide our brands and publisher partners full visibility as to what they are buying and where their ads are running." Marketers who use Kargo's services—which include publishers like Meredith, Hearst and Complex and brands like McDonald's, Johnson & Johnson and Target— will be able to see in-view time, in-view measurable impressions and other statistics. They'll also be able to look at whether the ad was visible to the public at the start and at the end of the clip, an important metric as the industry moves towards viewability as a measure. In April, the Media Rating Council allowed digital ads to be sold according to whether or not they could be seen by the consumer. At least half of the display ad must be shown for at least one second to be counted, while video ads have to play for at least two seconds. "Brands should be less concerned about video completions and more about if the ad was actually viewable and if it was audible," Berger explained. The service will be rolled out today for select clients and then expanded to the entire base in the near future. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-03 00:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget
[ Engadget | 2020-11-23 22:04:25 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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Picador has snapped up Mother for Dinner by Shalom Auslander, billed as the “funniest novel of the 2020s” and looking at identity, inheritance and cannibalism. Continue reading at The Bookseller
[ The Bookseller | 2020-09-10 18:52:42 UTC ]
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#picador
The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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#bumper autumn
#booksellers association
With voter registration deadlines approaching and misinformation around voter fraud spreading, a newly-formed coalition of writers is volunteering their time to defeat Donald Trump in the presidential election this fall. The group, Writers Against Trump—whose initial members include Paul Auster,... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-25 17:07:21 UTC ]
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Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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Every digital publisher worth their salt has some form of video on their websites. They may be using existing content, or they could be leaning into user generated content, but the transition from text to video that began a decade back has had a major effect on the entire publisher workforce,... Continue reading at Digiday
[ Digiday | 2020-07-07 02:05:37 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Largely as a matter of necessity, publishers and events organizers have aggressively increased their output of webinars and other forms of virtual events since March to keep constituents engaged and make up for lost revenue amid an ongoing inability to hold in-person gatherings. For HMP Global,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-04 18:25:16 UTC ]
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Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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In our latest quarantine diary, the author of 'These Women' digs 'Blood Meridian' but can't get enough of Laura Ingalls Wilder. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-28 13:32:21 UTC ]
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The Covid-19 pandemic has brought huge swaths of the publishing industry to a halt, but one channel remains open and thriving: mobile webcomics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-22 04:00:00 UTC ]
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[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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Former First Lady Michelle Obama will be reading children's books in a weekly series of videos for Penguin Random House and PBS Kids through May 11. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-04-17 20:08:16 UTC ]
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Former “Blue Peter” presenter turned children's writer Konnie Huq is hosting a series of videos called "Science, Scribbles and Stories" to keep children entertained and educated over the coming weeks. Continue reading at The Bookseller
[ The Bookseller | 2020-03-25 17:40:02 UTC ]
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#coming weeks
[caption id="attachment_162389" align="alignright" width="270"] John Yedinak[/caption] John Yedinak, CEO of Aging Media Network, jokingly refers to himself as a college dropout who went to work with his “really smart brother,” George, to try and make his own business work. Yet the company the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-10 15:10:55 UTC ]
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Flipboard TV, a curated video service inside the Flipboard application featuring content from publisher partners and local TV stations, debuted Friday with 16 channels, exclusively on Samsung Galaxy S20 phones. Flipboard Flipboard TV will provide video from major publishers including American... Continue reading at AdWeek
[ AdWeek | 2020-03-06 17:05:10 UTC ]
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