[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly aren’t paying attention to what’s happening in this industry. As terrific as Mad was for generations, it failed in the same way many other magazines have over the past 15 to 20 years. It rested on its laurels, and continued to build its business around a print magazine with a frequency that was cut (too late) from monthly to bimonthly… for an audience that is now preoccupied by mobile devices. I apologize if this sounds cold. I truly loved Mad when I was younger, and still believe it created some of the best American satire over the past several decades. And right up to the end, its covers made me chuckle and I continued to admire its irreverence and cutting social commentary. Still, its time has come, and mourning another magazine’s death would become very tiring in my role. So instead I have to ask: how did we get here? And I don’t mean Mad magazine specifically, as it is merely another victim of a serious illness that will continue to infect print publications, which I believe is intensified by frequencies. Weeklies were the canary in the coal mine more than a decade ago, as we saw the number of them slowly diminish, or... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
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According to new data, print books and e-tailers were up in 2015, and ebooks were down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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Blumhouse CEO Jason Blum discusses the company's multi-channel approach to creating "dark genre" content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-27 00:00:00 UTC ]
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As advertisers turn their backs on newsprint, publishers who have been in denial about the digital revolution are confronted by an uncomfortable realityI am in Ireland to address the Irish Press Council’s annual general meeting in a lecture entitled “Have newspapers got a future?”My theme is... Continue reading at The Guardian
[ The Guardian | 2016-05-27 00:00:00 UTC ]
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'Our ebook sales have been going up, not down,' says INscribe's Larry Norton. And the 'micro-publishers' who are scrappy enough to make that happen also want a fast, easier path into print. The post The Sprint to Print: INscribe Introduces INdemand for Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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Readership insights and annual award winners from the CRMA's annual conference in Denver. The post Print Ad Influence Remains Strong Among Regional Magazine Readers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-24 00:00:00 UTC ]
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Adult colouring book craze and 150th anniversary of Alice in Wonderland helped revival in traditional publishing last yearSales of printed books have grown for the first time in four years, lifted by the adult colouring book craze and 150th anniversary of Alice in Wonderland, as ebooks suffered... Continue reading at The Guardian
[ The Guardian | 2016-05-13 00:00:00 UTC ]
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Blackstone Audio, the independent audiobook publisher based in Ashland, Ore., has launched Blackstone Publishing, a new imprint devoted to print and ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-11 00:00:00 UTC ]
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How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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After the upheaval caused by the rise of ebooks, it appears that print book returns have largely declined. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
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The distributor has cut deals with Bookmasters and Edwards Brothers Malloy, moves that give the distributor an agreement with every major print-on-demand company in the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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Nonfiction category saw the largest boost, thanks to the popularity of coloring books such as 'Secret Garden' and 'Lost Ocean.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Journalists and readers pay fond tribute to newspaper as it publishes final print edition before going online-only Related: Former Independent editor Simon Kelner: ‘The paper had a real soul' The final print edition of the Independent was greeted with a fond farewell from journalists around the... Continue reading at The Guardian
[ The Guardian | 2016-03-26 00:00:00 UTC ]
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The Espresso Book Machine proves to be just what's needed to revive Paris' venerable 'PUF' bookshop: print on demand. The post Paris’ PUF Bookstore Reopens With Print-on-Demand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-25 00:00:00 UTC ]
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The book trade should not get complacent following a rise in print book sales, Anthony Forbes Watson, managing director of Pan Macmillan, warned delegates to Nielsen’s Book Insights Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-03-25 00:00:00 UTC ]
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Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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Laura Martin is the capacity planning manager at highly renowned Clays Printing. She tells me about what it's like to work for a printer and it's a nice change to have a related industry take the spotlight. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Print-lovers, rejoice! At a tech festival, no less: The Onion, which stopped publishing a print edition in December 2013, is returning to print for one issue only as part of a partnership with Yoplait's Plenti Oatmeal Meets Greek Yogurt, starting with distribution at South by Southwest... Continue reading at Advertising Age
[ Advertising Age | 2016-03-14 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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On the first day of Digital Book World, the children's market focused on gains and print loyalty, and workshops explored the digital development of sales and audience. The post ‘The Persistence of Print’ at Digital Book World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-08 00:00:00 UTC ]
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