[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly aren’t paying attention to what’s happening in this industry. As terrific as Mad was for generations, it failed in the same way many other magazines have over the past 15 to 20 years. It rested on its laurels, and continued to build its business around a print magazine with a frequency that was cut (too late) from monthly to bimonthly… for an audience that is now preoccupied by mobile devices. I apologize if this sounds cold. I truly loved Mad when I was younger, and still believe it created some of the best American satire over the past several decades. And right up to the end, its covers made me chuckle and I continued to admire its irreverence and cutting social commentary. Still, its time has come, and mourning another magazine’s death would become very tiring in my role. So instead I have to ask: how did we get here? And I don’t mean Mad magazine specifically, as it is merely another victim of a serious illness that will continue to infect print publications, which I believe is intensified by frequencies. Weeklies were the canary in the coal mine more than a decade ago, as we saw the number of them slowly diminish, or... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
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Written By: Barbara Casassus Publication Date: Tue, 22/03/2011 - 16:45 Hachette Livre and the French National Library (BnF) have signed a print-on-demand agreement for the publisher to sell through bookshops out-of-copyright works from the BnFs online library Gallica. An initial 15,000 titles... Continue reading at The Bookseller
[ The Bookseller | 2011-03-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 03/03/2011 - 07:34 Almost half of teenagers have read a book on a computer, according to a new survey to mark World Book Day. As hundreds of events get under way across the country today, 40.8% of teenagers said they had read a book on a... Continue reading at The Bookseller
[ The Bookseller | 2011-03-03 00:00:00 UTC ]
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Barnes & Noble's third-quarter results for the period ended January 29 shows the dilemma faced by companies making the transition from print to digital. In the case of B&N, while its fastest growth is tied to the sale of ebooks and Nook digital readers, its most profitable business... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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