It’s Not Print That’s Broken, It’s Frequencies

[caption id="attachment_161651" align="alignright" width="263"] Mad's debut issue from 1952[/caption] While we celebrated our nation's 243rd year of independence last week, many also mourned the death of a nearly 70-year-old American institution—Mad magazine. I, along with most, were jarred by the news. But if anybody is surprised, then they clearly aren’t paying attention to what’s happening in this industry. As terrific as Mad was for generations, it failed in the same way many other magazines have over the past 15 to 20 years. It rested on its laurels, and continued to build its business around a print magazine with a frequency that was cut (too late) from monthly to bimonthly… for an audience that is now preoccupied by mobile devices. I apologize if this sounds cold. I truly loved Mad when I was younger, and still believe it created some of the best American satire over the past several decades. And right up to the end, its covers made me chuckle and I continued to admire its irreverence and cutting social commentary. Still, its time has come, and mourning another magazine’s death would become very tiring in my role. So instead I have to ask: how did we get here? And I don’t mean Mad magazine specifically, as it is merely another victim of a serious illness that will continue to infect print publications, which I believe is intensified by frequencies. Weeklies were the canary in the coal mine more than a decade ago, as we saw the number of them slowly diminish, or... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-09 14:43:16 UTC ]
News tagged with: #entertainment weekly #scaled back #offer readers #high standards

Other news stories related to: "It’s Not Print That’s Broken, It’s Frequencies"


A Broad Perspective on the Print Landscape

Hot trends, innovations and big challenges in magazine media. The post A Broad Perspective on the Print Landscape appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media


Digital Editors Significantly Out-Earn Those at Print Magazines

And while narrowing slightly, the gender gap persists — especially among editors-in-chief — according to our annual editorial salary survey. The post Digital Editors Significantly Out-Earn Those at Print Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazines


Print Sales Down at Wiley in Q3

Sales of higher education textbooks fell 27% at John Wiley in the third quarter ended January 31, compared to the third period of fiscal 2016. Sales of STM and professional books fell 12%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #john wiley #print sales


Believe It: Far Off the Radar, Print Magazines Are Thriving

Two observers of the smaller-magazine market describe a world of growth and optimism. The post Believe It: Far Off the Radar, Print Magazines Are Thriving appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print magazines


Printing money: 10 of the richest book deals of all time

The Obamas’ $60m book deal has broken all records. From James Patterson to JK Rowling and Pope John Paul II, here are some of their closest rivals1. Seventeen books by James Patterson ($100-150m)When? 2009 Related: The audacity of hype: could Obama's presidential memoir be the greatest ever? ... Continue reading at The Guardian

[ The Guardian | 2017-03-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jk rowling #james patterson #printing money


Elsevier profits up 3% despite 'steeper' print declines

Elsevier marginally increased its sales and profits in 2016, in spite of what it described as "steeper declines" for print books sales than in recent years, "reflecting market conditions". Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this |


Women’s Wear Daily Scales Back Print Editions and Cuts Staff

Women's Wear Daily, the so-called "bible of fashion," will be altering its print schedule for the second time in two years and letting go of several staffers. WWD confirmed to Adweek that it will cease publishing regular, weekly print editions and instead print only special editions. "We will... Continue reading at AdWeek

[ AdWeek | 2017-02-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #special editions #wear daily


Fairfax Media announces half-year profit and plan to keep printing newspapers

Greg Hywood says company will keep printing Sydney Morning Herald and the Age ‘for some years yet’ and may spin off Domain real estate business Fairfax Media will continue to print its daily newspapers for several years, its chief executive, Greg Hywood, confirmed at the company’s results... Continue reading at The Guardian

[ The Guardian | 2017-02-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #financial year #daily newspapers


Amazon simplifies self-published paperback printing

Amazon has a program in place allowing people to self-publish both printed and electronic books, but until now the workflow has been clunky as authors were forced to use a different tool for each format. The company is now streamlining the experience... Continue reading at Engadget

[ Engadget | 2017-02-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #electronic books


AIM Ends Skiing Magazine’s Print Run after 70 Years

As part of an increased focus on mobile and video, the enthusiast publisher will redirect staff and resources toward sister title Ski magazine. The post AIM Ends Skiing Magazine’s Print Run after 70 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-02-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #enthusiast publisher #increased focus #print run


Heyday Books Publisher Steve Wasserman Discusses the Future of the Printed Word

In this week's episode of KCRW's "Scheer Intelligence," Steve Wasserman, former editor at Yale University Press and the Los Continue reading at HuffPost

[ HuffPost | 2017-02-04 15:51:11 UTC ]
More news stories like this | All news stories tagged with: #books publisher #printed word


Canadian Print Book Sales Fell 3.6% in 2016

Sales of print books fell 3.6% last year compared to 2015, dropping to $753.4 million, according to figures released this week by BookNet Canada. Print units were off 6.4% as Canadians continued to do more of their book buying online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print units #booknet canada #figures released #year compared


For Martha Stewart Living, Print is ‘A Good Thing’

A Q&A with EIC Elizabeth Graves on her first year on the job and the state of magazine media. The post For Martha Stewart Living, Print is ‘A Good Thing’ appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media #good thing


Childwise report says print reading declines in teen years

Children aged 9-16 spend as much time reading online as reading print materials, although the number of young people reading books, comics and magazines drops in the teenage years, according to a new report. Continue reading at The Bookseller

[ The Bookseller | 2017-01-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #teenage years #teen years


The Weekly Scorecard: Tracking Unit Print Sales for Week Ending January 8, 2017

Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #weekly scorecard


Four Books for the Broken-Hearted

Religion publishers aim to mend broken hearts this season with new books that inject spirituality into the healing process. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-10 00:00:00 UTC ]
More news stories like this |


Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue

On newsstands and in mailboxes, the 160-year-old magazine continues to defy industry trends. The post Citing a Surge in Subscriptions, The Atlantic Prints Second Run of Jan/Feb Issue appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #atlantic prints #post citing


Print Book Sales Rose Again in 2016

Unit sales of print books rose 3.3% in 2016 over the previous year, making it the third-straight year of print growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print growth


The Top 10 Print Book and Amazon Kindle Bestsellers of 2016

The new Harry Potter book was by far the bestselling print title of 2016, and 'The Girl On the Train' was a major print and ebook bestseller for the second year in a row. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-06 00:00:00 UTC ]
More news stories like this |