It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
News tagged with: #user ids

Other Publishing stories related to: 'It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge'


From analogue to digital: how media companies are changing - video

Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian

[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #watch highlights #digital disruption #media companies #hearst magazines #johnston press


Apollo in the Lead to Buy Digital First Media — Sources

n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy digital #advanced talks #denver post #$400 million #people familiar


Social media conference ahead of Digital Minds

The London Book Fair (LBF) is extending its Publishing for Digital Minds conference, with the first social media conference to focus on trends in global publishing. The virtual conference, named “Around the World in 8 Hours”, will take place throughout the day from 9 a.m. on 18th March across... Continue reading at The Bookseller

[ The Bookseller | 2015-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global publishing #digital minds #virtual conference #18th march


Notes on the American Magazine Media Conference

It was a glass-half-full kind of event and in the end, they didn't rename it the AMMC for nothing. The post Notes on the American Magazine Media Conference appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post notes


Does ‘Magazine Media’ Actually Redefine The Industry?

The MPA hosted its annual American Magazine Media Conference in New York this week and closed the show with “A View From The Top.” The post Does ‘Magazine Media’ Actually Redefine The Industry? appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine media


Comics Win Big at ALA’s 2015 Youth Media Awards

Jillian and Mariko Tamaki's 'This One Summer' is the first graphic novel to receive both a Caldecott Honor and a Printz Honor; while Cece Bell's graphic memoir 'El Deafo' received a Newbery Honor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic memoir #mariko tamaki #caldecott honor #cece bell


Journalists back in the firing line as digital media struggles to protect its own

As it has become harder to censor individual journalists and independent teams, the intimidation, violence and imprisonment has increasedIn a rather dark hotel meeting room, halfway up a Swiss mountain, editors and publishers are having a heated debate about the freedom of the press. This is the... Continue reading at The Guardian

[ The Guardian | 2015-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free speech


1105’s Ed Tech Magazine Returns to Print After 2 Digital-Only Years

Digital-to-print launches like Allrecipes, POLITICO Magazine and The Pitchfork Review are becoming increasingly common, but it's rare when a brand that decided to abandon ink and paper returns to it. T.H.E. Journal, 1105 Media's magazine about K-12 education technology, is doing just that though. Continue reading at Folio Magazine

[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #politico magazine #pitchfork review #increasingly common


Quartz's Digital Media Strategy Begins to Crystallize

When Atlantic Media introduced business-news publication Quartz in September 2012, it spent about $10 million on the launch, according to people familiar with the matter. That's a far cry from the more than $100 million Cond Nast dropped in 2007 rolling out its glossy business magazine,... Continue reading at Advertising Age

[ Advertising Age | 2015-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fresh air #legacy publishers #native advertising #editorial content


Coming in 2015: reality check for VC-engorged digital media

Bleacher Report founder Bryan Goldberg writes that the major digital publishing narrative in 2015 will be revenue. Everything else will be a function of how publishers thrive or struggle to monetize. The post Coming in 2015: reality check for VC-engorged digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post coming #reality check #publishers thrive


Three magazine publishers winning at Instagram

Instagram as a platform may not be the biggest traffic driver, but magazines publishers finding unique ways of using it to push their brands. The post Three magazine publishers winning at Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram appeared


This woman is Hearst Magazines’ secret digital weapon

Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #kate lewis #digital business


Head of Print and Digital Sales at Time Magazine to Exit

Moritz Loew, VP-sales and marketing at Time Inc. and a key architect of Time.com's ambitious redesign this year, is leaving the company, Ad Age has learned. His last day is Friday.A veteran of the digital media world, Mr. Loew led U.S. ad sales for Time magazine in both print and digital. Jed... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital sales #ad sales #group publisher


New York Magazine digs into Hawaii media owner Pierre Omidyar, Civil Beat digs on buying nice things

New York Magazine has just come out with an in-depth profile of the intensely private Honolulu resident Pierre Omidyar. It quickly gets beyond the basics—"the programmer who created eBay, is one of America's richest men, a 47-year-old philanthropist intent on giving away the fortune he made when... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2014-11-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york magazine #richest men #personal journey


Teen book blogger wins digital talent award

Amber Kirk-Ford, the teenager behind the Mile Long Bookshelf blog , will now contribute articles to a Penguin Random House UK blog after winning a Future8 award for young digital talent.   Kirk-Ford was the winner of the blogger category in the inaugural Future8 Awards, launched by teen... Continue reading at The Bookseller

[ The Bookseller | 2014-11-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital skills


A Call for Digital Media Ethics

Marcello Vena of AllBrain in Italy is repulsed by a recent report on publishing on Vox.com and calls for a renewed sense of ethics in those covering digital media. The post A Call for Digital Media Ethics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marcello vena #recent report


Adobe begins encrypting user data collected from Digital Editions app

Adobe Systems said Thursday it is now encrypting data it collects about certain ebooks after facing criticism earlier this month for not protecting the data.The Digital Reader blog reported on Oct. 6 that Adobe’s Digital Editions 4 software, used for downloading and reading ebooks, sent detailed... Continue reading at PC World

[ PC World | 2014-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading ebooks


Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital efforts


Magazine Metrics Expand Beyond Ad Pages to Digital

For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek

[ AdWeek | 2014-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #brenda white #managing partner #big loss #total revenue


Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company magazine #hearst announced