A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. Just as the future of local digital advertising looks like an uphill struggle again, YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of data to please both small businesses and big brands. At the same time, YP is up against giants like Facebook, Amazon and Google that now also have their sights set on local advertising. "We see this tension [in small businesses], as well in the national players, between search and display," said Darren Clark, YP's chief technology officer. "More and more, we think they converge and complement each other. We have really good visibility into when customers are looking for stuff. Our ability to retarget off of that gives us a leg up in terms of attribution and all the things that can be in a big media plan." Today, YP is launching a new mobile and online ad product for small businesses called ypDisplay, which lets marketers zero in on potential customers who have shown an interest in a product. The tool enables small- to medium-sized marketers to run geo-fenced mobile campaigns around places like car dealerships and malls. Brands will be able to pinpoint folks who searched for... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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She won the Nobel Prize for Literature in 2013, with the Academy saying she could "accommodate the entire epic complexity of the novel in just a few short pages." Continue reading at Book Riot
[ Book Riot | 2024-05-14 16:57:50 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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Vladimir Kara-Murza, 42, won the Pulitzer Prize for commentary for his Washington Post columns about Russian politics and society — all of which he wrote in prison. Continue reading at CBC
[ CBC | 2024-05-08 19:11:21 UTC ]
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Audiobooks are fast becoming ‘a major route to market for consumers of books’, the trade body saysThe number of UK audiobook downloads increased by 17% between 2022 and 2023, according to new data from the Publishers Association (PA).Revenue from audiobooks rose 24% across the same period to... Continue reading at The Guardian
[ The Guardian | 2024-05-07 15:28:43 UTC ]
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Libraries in B.C. have been targeted by a hacker who threatened to release user data if a ransom was not paid. The B.C. Libraries Co-operative said it was contacted by a hacker "attempting to extort payment" using private information taken from its servers. Continue reading at CBC
[ CBC | 2024-05-03 18:55:02 UTC ]
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The key to audiobooks' future in Latin America, some say, is 'localized' dialects — and more enthusiasm from publishers. The post As Bogotá’s Book Fair Closes: Audiobooks and Localization appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-02 23:49:50 UTC ]
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Driven by its cloud computing unit, sales and earnings at Amazon posted big first-quarter gains this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-01 04:00:00 UTC ]
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The US$35,000 Aspen Words Literary Prize goes to Isabella Hammad, whose 'Enter Ghost' explores the Palestinian diaspora. The post Isabella Hammad Wins the 2024 Aspen Words Literary Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-26 13:34:35 UTC ]
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The Poetry Foundation is funding a new grant program to help presses, while more than 70 former SPD clients have found new distribution partners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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An inside look at the publication process for the English translation of a punk update on a classic manga. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
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The Wisden Cricketers’ Almanack remains a bestseller and headline-grabber, because it acts as the conscience of cricketThe commission came by post, which was unusual even in 1994. We don’t pay very well, it said, but we can offer you “a sliver of immortality”. Only the editor of Wisden could... Continue reading at The Guardian
[ The Guardian | 2024-04-17 09:53:59 UTC ]
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When I was a child, my grandfather was embroiled in a quiet, and possibly entirely one-sided, feud with his next-door neighbor. Every summer I would visit my grandparents for a week, and follow Grandpa on his morning walks through the woodlot, along a path that skirted the neighbor’s field. Each... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-10 08:54:38 UTC ]
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This year’s recipients of the Hans Christian Andersen Award, the highest international distinction given to authors and illustrators of children’s books, are Austria’s Heinz Janisch, for writing; and Canada’s Sydney Smith, for illustration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Australia’s Indigenous Literacy Foundation is the winner of the 2024 Astrid Lindgren Memorial Award, the world’s largest children’s book prize, with the laureate receiving five million Swedish krona. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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