A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. Just as the future of local digital advertising looks like an uphill struggle again, YP is transitioning from its roots in print phone books to mobile and display advertising with what it claims is a lot of data to please both small businesses and big brands. At the same time, YP is up against giants like Facebook, Amazon and Google that now also have their sights set on local advertising. "We see this tension [in small businesses], as well in the national players, between search and display," said Darren Clark, YP's chief technology officer. "More and more, we think they converge and complement each other. We have really good visibility into when customers are looking for stuff. Our ability to retarget off of that gives us a leg up in terms of attribution and all the things that can be in a big media plan." Today, YP is launching a new mobile and online ad product for small businesses called ypDisplay, which lets marketers zero in on potential customers who have shown an interest in a product. The tool enables small- to medium-sized marketers to run geo-fenced mobile campaigns around places like car dealerships and malls. Brands will be able to pinpoint folks who searched for... Continue reading at 'AdWeek'
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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#forrester research
#drive sales
The Promised Land, which releases in Toronto and Vancouver on Feb. 9, is an impressively directed piece of historical fiction — even if it isn't a masterpiece. Continue reading at CBC
[ CBC | 2024-02-09 09:00:00 UTC ]
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An award-winning critic chronicles the rise of reality TV, a Virginia bill would ban book bans by school boards, and more news today in books. Continue reading at Book Riot
[ Book Riot | 2024-02-07 16:10:04 UTC ]
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On 'Books, Beach, & Beyond,' which will return for a second season this summer, two pillars of the Nantucket literary community—bestselling novelist Hilderbrand and Nantucket Book Foundation president Ehrenberg—talk shop with such star guests as Colleen Hoover, Taylor Jenkins Reid, and Ann... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-31 00:00:00 UTC ]
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N. Scott Momaday was the first Native American author to win a Pulitzer Prize. He passed away on January 24th at age 89. Continue reading at Book Riot
[ Book Riot | 2024-01-30 20:02:44 UTC ]
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Award marks first time a British artist and author has won Grand Prix at International Comics festival in AngoulêmeThe graphic novelist Posy Simmonds has won the Grand Prix at France’s Angoulême International Comics festival – the first time a British artist and author has been awarded the... Continue reading at The Guardian
[ The Guardian | 2024-01-24 17:52:58 UTC ]
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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek
[ AdWeek | 2024-01-23 13:42:51 UTC ]
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Author–illustrator Vashti Harrison happened to be in Miami to celebrate her father's 89th birthday when—at 9:30 p.m., while sorting laundry—she received the news of her Caldecott win for 'Big.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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In an unequivocal 36-page decision, a three-judge panel of the Fifth Circuit—said to be the most conservative court in the nation—agreed with a lower court that the mandatory book ratings called for by the Texas law HB 900 were unconstitutional. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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When users open an Incognito browser on Chrome, they'll see a notification warning them that other people using their device won't be able to see their activity but that their downloads, bookmarks and reading items will still be saved. Now, Google has updated that disclaimer in Chrome's... Continue reading at Engadget
[ Engadget | 2024-01-17 10:38:07 UTC ]
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The award-winning science fiction author, whose short story “Bears Discover Fire” swept the genre's major awards in 1990, died on January 10 following a recent cancer diagnosis. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Like last week's Golden Globes, the Emmys were very good to streaming services. The 75th Primetime Emmys aired on Monday, January 15 and saw Max, Hulu and Netflix take home the most awards by a solid margin. Hulu led the pack, winning six Primetime Emmys thanks to its dark comedy, The Bear. The... Continue reading at Engadget
[ Engadget | 2024-01-16 10:44:09 UTC ]
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Though they’re sometimes characterized as attention-addled homebodies, younger people see a real value in libraries − one that goes beyond books. Continue reading at The Conversation
[ The Conversation | 2024-01-12 13:28:57 UTC ]
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Stores on the East Coast, in the South, and two chains, Half-Price Books and Kinokuniya, reported strong sales over the holidays and through much of 2023. Romantasy, prize winners and nominees, and books promoted on social media continue to dominate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Another year, another record: OverDrive reps reported this week that 152 libraries around the world reached million-checkout milestone last year, including 23 first-timers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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After a January 10 hearing, judge T. Kent Wetherell denied a motion by the Escambia County School Board to dismiss the case, suggesting that school officials cannot simply pull books they find objectionable from library shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-11 05:00:00 UTC ]
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Thanks to mild weather and a strong economy, December sales at bookstores across the Midwest were up, with booksellers reporting increases ranging from 13% to 31%. Adult fiction and political nonfiction were popular, as were children's picture books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-09 05:00:00 UTC ]
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