Is Lululemon poised to take on Under Armour? Here's one analyst's view.

Lululemon may be known more for yoga pants than for athletic shoes or outfitting male athletes, but that might change over the next five years. The brand outlined long-term goals this week that would place it more firmly in Under Armour’s long-held territory, a plan some see as intensifying competition... Continue reading at 'Baltimore Sun'

[ Baltimore Sun | 2019-04-25 20:15:00 UTC ]

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Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #woven digital #betting big #month appeared

How PopSugar went from zero to 14 mil. Facebook video views a month

PopSugar produces dozens of videos each week for its audience of millennial women, and then it tailors them for each distribution platform. The publisher posts longer videos on YouTube and on its own site, while Facebook gets more clips and flashy text graphics, because the platform autoplays... Continue reading at Digiday

[ Digiday | 2015-04-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #company -- #distribution platform #millennial women #month appeared

A View of What “Our Possible Media Futures” Might Look Like, Out of The New York Times’ R&D Lab

Last night&rsquo;s news about news orgs publishing directly to Facebook wasn&rsquo;t a surprise, exactly &mdash; we&rsquo;ve known this was in the works for months &mdash; but it&rsquo;s been a good excuse to think about the p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-25 00:00:00 UTC ]
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The Guardian view on the Sun journalists’ acquittal: the right verdict | Editorial

The readiness of juries to defend public interest journalism is good news. But the press should be more transparent about payments to sources for storiesThe case of the Sun journalists charged with paying public officials for information has been a troubling one in many respects. It is, we... Continue reading at The Guardian

[ The Guardian | 2015-03-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #public interest #difficult questions

Why Branded Content Is Poised to Take Over

As more publishers launch branded content divisions, native advertising is taking over a larger part of digital marketing. Adweek caught up with Peter Minnium, the Interactive Advertising Bureau's head of brand initiatives, to talk about the trend, which was the topic of a panel he recently... Continue reading at AdWeek

[ AdWeek | 2015-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media property #commercial space #holy grail

Veteran TV Exec Rich Battista Poised to Become People Magazine President

Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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What Counts as an Online Ad View? A Standard Is Nearing, but the Fight's Not Over

Just as major advertising players finally seemed close to defining what should count as a billable ad impression online, a few blistering comments from AmEx show that the industry might be farther from consensus than many had hoped. Rachel Herskovitz, global media manager at American Express,... Continue reading at AdWeek

[ AdWeek | 2015-02-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #technological advances #adam shlachter

View 70+ file types with Free Editor

Office, PDFs, ebooks, archives, audio, video, images: the average PC owner regularly encounters a lengthy list of file formats, and viewing them all typically requires an entire library of software. Free Editor claims it can simplify all that by opening 70-plus file formats from a single... Continue reading at Betanews

[ Betanews | 2015-02-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #paying attention #entire library #file formats #lengthy list

Tamblyn takes to Twitter to give his views on Amazon

Kobo’s president has launched a Twitter tirade about why indie authors should beware of Amazon’s supplier negotiation tactics. Michael Tamblyn, president and chief content officer of the Canada-based ebook company, took to social media today (17th October) to warn self-published authors in 32... Continue reading at The Bookseller

[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Grisham: 'some don't deserve prison for viewing child images'

US thriller giant John Grisham has made widespread headlines by telling the UK press that prison sentences for some people convicted of viewing indecent images of children are “harsh”. Continue reading at The Bookseller

[ The Bookseller | 2014-10-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #prison sentences

With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded by none other than the secretive DisneyCollector. The video, which has been viewed more than 43 million times since... Continue reading at AdWeek

[ AdWeek | 2014-08-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #helps judge #proprietary score #data sources #pure views #extremely successful #ariana grande #buzzfeed reported

The Guardian view on Amazon v Hachette: reading and writing | Editorial

Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between... Continue reading at The Guardian

[ The Guardian | 2014-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buy button #ebook market #two-page ad

EC: copyright White Paper delays due to 'great diversity of views'

The European Commission is to take "a few more weeks" to finalise its White Paper on... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #white paper #european commission

Viewing a Web page isn't copyright infringement, top EU court rules

Europeans can continue browsing the Web without fear of breaking copyright law, Europe’s top court has determined in a landmark ruling. The legality of this common practice came into question in Europe as a result of a years-long tussle involving U.K. newspaper publishers, a public relations... Continue reading at PC World

[ PC World | 2014-06-05 00:00:00 UTC ]
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BEA 2014: Quarto: Poised for Growth

With the addition of both a gift line and a children’s book imprint to its already diverse publishing program, the Quarto Group will have a strong presence at BEA as one of the leading illustrated book publishers and distribution groups in the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Christians Reassess Biblical Views on LGBT People

Sparked by societal changes, some evangelical Christians have begun to break from a deeply anti-homosexual history. Two new books offer a more welcoming and modern take on Bible passages that are often used to exclude those who are LGBT from full inclusion in the church. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books offer #evangelical christians

When Publishers Pay for Video Ad Views

Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday

[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #buy traffic #video views #conde nast #publishers pay

2014 in Digital Publishing: A View from the UK

Numerous experts from the UK publishing scene spoke with The Guardian about what evolution they anticipate for digital publishing in 2014. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publishing

Digital publishing: the experts' view of what's next

Industry luminaries scry the spins ahead in the helter skelter revolution at the centre of their businessAnna Rafferty, Penguin digital managing director"I predict more digital for publishers in 2014. I'm not being (completely) facetious, I mean more digitalness in all parts of the industry,... Continue reading at The Guardian

[ The Guardian | 2014-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nosy crow #kate wilson #growing trend #iain pears