iPad and iPhone Uses Differ Sharply

Publishers looking to develop their presence on smartphones and tablets need to remember that the two are separate entities. Design and utility needs to be customized for each. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-08-16 00:00:00 UTC ]

Other Publishing stories related to: 'iPad and iPhone Uses Differ Sharply'


Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach


Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let content creators and brands push their clips to Tumblr. But unlike live video on Facebook, Twitter and... Continue reading at AdWeek

[ AdWeek | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video player #brands push #huffington post #existing platforms


Microsoft's Sprightly lets iPhone users build simple ads on the go

Microsoft has launched an iOS version of its mobile design app, Sprightly, which helps small businesses design snazzy promotional materials without needing a PC or complicated tools.Sprightly helps people create flyers, e-cards, catalogs and price lists on their phones. Designs can then... Continue reading at PC World

[ PC World | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach customers #stay relevant


Three Different Books About Shame Titled ‘Unashamed’ Are Publishing This Spring

Shame is a hot topic in the religion and spirituality world, and three new books share not only the subject, but their titles, as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books share #hot topic


BEA 2016: Jeff Giles: Following a Different Career Path, in a New Setting

Long before Jeff Giles wrote a word of his debut YA novel, The Edge of Everything (Bloomsbury, Jan. 2017), he had felt firsthand the passion YA readers have for their favorite books and authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff giles #career path #debut ya


Huawei MateBook is ready to take on Surface Book, Surface Pro 4 and iPad Pro

MWC 2016 may be barely under way, but the announcements are already pouring out thick and fast. As well as smartphones and smart car dongles, you can expect to see plenty of laptops and tablets, and one of the first to vie for your attention is the impressive-looking Huawei MateBook. Clearly... Continue reading at Betanews

[ Betanews | 2016-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huawei matebook #surface book #ipad pro


Is it now the time for something completely different?

Is it me, or you? This morning, The Bookseller reported that Waterstones was taking Kindle devices off most of its shelves due to “pitiful” sales. No great surprise here: the chain’s managing director James Daunt said after Christmas 2014 that device sales, once strong, had tapered off, a... Continue reading at The Bookseller

[ The Bookseller | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookseller reported #device sales #digital market


iOS9 and the iPad Pro: what the latest Apple event means for marketing

Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth... Continue reading at The Guardian

[ The Guardian | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple doesn #ipad pro #ad industry #worth investigating #innovative companies #mobile adblocking


'Go Set a Watchman': Why the new Atticus Finch is different than you think (+video)

Some fans are aghast over the portrayal of hero Atticus Finch in Harper Lee's new book 'Watchman.' But it's important to remember 'Watchman' isn't a sequel to 'Mockingbird.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #harper lee


'Go Set a Watchman': Why the new Atticus Finch is different than you think

Some fans are aghast over the portrayal of hero Atticus Finch in Harper Lee's new book 'Watchman.' But it's important to remember 'Watchman' isn't a sequel to 'Mockingbird.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #atticus finch #harper lee


Bay Area Spotlight 2015: A Different Vibe

Though the University of California Press (UC Press) and Stanford University Press (SUP) are the only university presses in the Bay Area, they are among the country’s most innovative academic publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #university presses #bay area


Why Reading Translated Kids’ Books Makes a Difference

'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things differently


Well, This Is Different -- Time Inc. Now Selling Print Ads Programmatically

Machines are now selling some print ads at Time Inc.The nation's largest magazine publisher -- owner of People, Time, Sports Illustrated and InStyle -- is letting marketers buy print ads with the same automated technology used to buy digital ads. This type of deal, where a computer facilitates a... Continue reading at Advertising Age

[ Advertising Age | 2015-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print ads #sports illustrated #buy ads #media agency #buying ads #entertainment weekly


iPhone, Mac and App sales fuel Apple profits

Apple has recorded a quarterly net profit of £18bn for its first fiscal quarter, said to be the biggest ever for a public company. The company’s results, for the quarter ending 27th December 2014, also showed quarterly revenue of £74.6bn, up 29% from $57.6bn in the same period the year... Continue reading at The Bookseller

[ The Bookseller | 2015-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public company #fiscal quarter #net profit #app store


iPad Magazine Pioneer Lights A Match And Walks Away

Sensing the changing tides in the industry, iPad magazine designer Joe Zeff is bringing his talents to the enterprise world.You may not have heard of Joe Zeff before, but if you've picked up an iPad edition of PC Magazine, Fast Company (full disclosure!), or Time's 9/11 memorial, you've likely... Continue reading at Fast Company

[ Fast Company | 2014-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad edition #vice president #publishing business


FarFaria Adds HarperCollins’ Titles, iPhone Support

FarFaria, a subscription app for iPad providing unlimited access to kids’ content for $3.99 a month, has inked a deal to offer 17 HarperCollins’ titles and has expanded support for the iPhone. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription app


Houghton Unveils Educational App for iPad, Chrome OS

Houghton Miffllin Harcourt is releasing the HMH Player, an interactive educational app designed for the iPad and Google’s Chrome OS that allows teachers to access HMH school content, customize materials and communicate and collaborate with students. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chrome os


From Comic to Novelist? What’s the Difference?

Marc Weingarten, a comic with 31 years experience, discusses the difference between crafting jokes and writing his first novel. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
More news stories like this |


Different Voices, Common Themes at BEA Saturday Breakfast

The lineup for Saturday’s packed Author Breakfast featured a diverse cast of characters, a few of them fictional, in fact, and yet each author’s story, at least the ones they told the rapt audience, shared a similar theme: loss. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #common themes #diverse cast