International markets' Christmas performance

In Russia, a biography of Putin was a Christmas bestseller; in Norway and Sweden, there were surprise festive hits on hair-braiding; in Australia, it was beach read season; while in Spain, it was Ken Follett who topped FNAC's Christmas bestseller list. The Bookseller's international correspondents have revealed the flavour of Christmas in the book trade around the world, and subscribers can read the full accounts here. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-01-24 00:00:00 UTC ]
News tagged with: #international markets #ken follett #book trade

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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Polish Bookstore Chain Sale Could Reshuffle Market

Poland’s second-largest bookstore chain, Matras, is set to be sold. Potential buyers include book distributor FK Olejesiuk and a consortium of publishers, led by Prószyński. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Industry Stocks: February Performers

Both the Publishers Weekly Stock Index and the Dow Jones Industrial Average rebounded in February after being down in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
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International Women's Day: eight interviews

To celebrate International Womens Day today (8th March), we republish The Bookseller's author... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Flipboard Acquires CNN's Zite for $60 Million in Bid to Consolidate Reader Market

Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age

[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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India’s GLOBALOCAL, Part 2: Innovation, Marketing, Mashups

Day 2 of our coverage of the Frankfurt Book Fair's GLOBALOCAL event in New Delhi takes in talks on innovation and marketing, the Asian marketplace and mashups. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Amazon Publishing's advances move ahead of the market

The web giant's books imprint flexes its muscles after scoring an ebook No 1, but the little guy may yet win the dayA good month for Amazon's fledgling publishing business – the imaginatively-titled Amazon Publishing – just got better, after the imprint won the rights to Cath Quinn's historical... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Penguin's withdrawal of The Hindus causes international outcry

Major writers including Arundhati Roy and Neil Gaiman condemn 'egregious' suppression of Wendy Doniger's book under pressure from Hindu nationalistsMajor authors from Arundhati Roy to William Dalrymple and Neil Gaiman have condemned Penguin's controversial removal of Wendy Doniger's book The... Continue reading at The Guardian

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Strong French Manga Market Begins to Dip

In France, the manga bubble never burst—although it may be starting to deflate a bit. Last year French manga sales declined for the first time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
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Connecticut: ‘Wait and See’ How Library E-book Market Develops

A report from the Connecticut Department of Consumer Protection on the state of the library ebook market has recommended no legislative initiatives, instead advocating a “wait and see” approach. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Improving Skills and Exploring New Themes: Children's Books at the Taipei International Book Fair

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[ Publishers Weekly | 2014-02-11 00:00:00 UTC ]
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Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Market Watch: Week of February 10, 2014

Just as the Dow Jones Industrial Average pulled back in January following large gains in 2013, the Publishers Weekly Stock Index also got off to a slow start in 2014. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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India’s Buoyant Book Market Attracts More Foreign Deals

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[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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