Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book from the wi-fi hotspots around the Westfield Eat St site – a large interactive advertising billboard. HarperCollins said the campaign would reach 500,000 people. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
News tagged with: #west london #paperback release #psychological thriller #31st august

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PRH U.K. Launches Reader Recommendation Platform

My Independent Bookshop allows book-lovers to set up a virtual bookstore, share their favorite reads and discover, recommend and review books online. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Aperture Launches the Photography Workshop Series

Aperture, a photography book and magazine publisher, gallery, and nonprofit photography resource center based in New York City, is launching a series of educational photography titles, and is releasing its first children’s book, "This Equals That," by Jason Fulford and Tamara Shopsin. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Igloo launches education list

Igloo books will this May launch an education list for supermarkets and mass market retailers to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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LinkedIn Launches Insights Tool to Help Brands Become Better Publishers

For going on a year, LinkedIn has been repositioning its ad business around content marketing. Now it's launching new tools to let advertisers see how they're faring as publishers within its walls.LinkedIn will now start assigning brands content-marketing scores to gauge the effectiveness of... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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Tesco launches blinkbox books

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[ The Bookseller | 2014-03-25 00:00:00 UTC ]
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Ciudad de Libros/Open Road Español Launches

The global Spanish-language ebook venture formed by Open Road Media and Barcelona Digital Editions, has released its first 40 ebooks in Spanish. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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Trinity Mirror launches digital-first strategy as users flock to websites

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[ The Guardian | 2014-03-25 00:00:00 UTC ]
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Campaigners offered space in Kensal Rise library building

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[ The Bookseller | 2014-03-24 00:00:00 UTC ]
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Campaign to stamp out 'books for boys,' 'books for girls' gains traction

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[ The Christian Science Monitor | 2014-03-21 00:00:00 UTC ]
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[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Bertelsmann launches €30m Brazil education technology fund

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[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Bookseller backs gender campaign

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[ BBC News | 2014-03-17 00:00:00 UTC ]
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Vintage Launches Movie Classics Line

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[ Publishers Weekly | 2014-03-17 00:00:00 UTC ]
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Campaign to end gender-specific children's books gathers high-profile publishing support

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[ The Guardian | 2014-03-16 00:00:00 UTC ]
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