Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition of anonymity.On Monday, Facebook sent a note to advertisers that they would start seeing the option to serve their ads into live and "formerly live" videos. "There are advertiser controls that you can use to exclude ad delivery within specific content," the memo said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Heavy hitters across several industries have tried to find the perfect balance between the old and the new to breathe some life into what's been described as a dying medium. Layar "wants to make the world clickable" with its augmented reality software and doesn't plan on letting paper-based... Continue reading at Engadget
[ Engadget | 2012-06-06 00:00:00 UTC ]
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Amazon has a bit of good news today for those that have opted for its least expensive e-reader. The company has just begun rolling out a new software update that brings with it a new reading font that's said to be "higher contrast and crisper" for an even more "paper-like reading experience."... Continue reading at Engadget
[ Engadget | 2012-06-05 00:00:00 UTC ]
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The latest story from a Pulitzer Prize-winning writer will appear in 140-character chunks. The New Yorker is publishing Jennifer Egan's "Black Box" in installments on Twitter, the New York Observer reports. The tweets, which began yesterd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-25 00:00:00 UTC ]
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Waterstones is planning to complement its newly announced digital offer by rolling out own-brand... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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At the new Pop-Hop Books & Print in Highland Park, a pair of print aficionados believes that others, like themselves, cling to the page in the age of ebooks.Like a bad love affair, they kept it a secret from their families as long as they could. Because in 2012, who can admit the thing they... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-19 00:00:00 UTC ]
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Since Farrar, Straus and Giroux and Scientific American, both Macmillan brands, announced in fall 2010 that they were joining forces, Amanda Moon, senior editor of what is being called the Scientific American / Farrar, Straus and Giroux imprint, and Scientific American editor-in-chief Mariette... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
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There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
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Just as president Obama comes out in favor of gay marriage, a new book takes a close look at American same sex couples, from Walt Whitman to Greta Garbo to Jasper Johns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-05-11 00:00:00 UTC ]
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Sainsbury's has reported a 6.8% rise in total sales in its preliminary results for the year... Continue reading at The Bookseller
[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Next month, the Slate Audio Book Club will discuss Alison Bechdel's Are You My Mother? Continue reading at Slate
[ Slate | 2012-05-04 00:00:00 UTC ]
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A diary that writes on its own pages in one of the Harry Potter books inspires a paper that spells out blood types. Continue reading at BBC World
[ BBC World | 2012-05-02 00:00:00 UTC ]
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HarperCollins has bought world rights in The Real Lady Detective Agency, an account of a true-... Continue reading at The Bookseller
[ The Bookseller | 2012-05-02 00:00:00 UTC ]
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The Booksellers Association's talks with ebook platform providers have intensified after... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Two weeks after BEA ended last year and all the booksellers left town, something magical happened in New York: 10 more blocks of the High Line, our beloved “park in the sky,” finally opened to the public, doubling it in size. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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Bertrams has increased its underlying profit by a third and revenue by 25% following the merger... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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World Book Night founder Jamie Byng spoke about the "need" for stories as the 2012... Continue reading at The Bookseller
[ The Bookseller | 2012-04-24 00:00:00 UTC ]
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The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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With Conde Nast, Hearst and Meredith launching their own digital newsstand in the form of Next Issue Media, it’s clear that magazine publishers are counting on tablets for future growth. Forecasts predicting rapid tablet adoption abound. e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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