Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
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Religion Update February 2014: Marketers Help Readers Discover Christian Fiction

Someone really ought to weave a tale about selling Christian and inspirational fiction: the overcrowded market, the distracted readers, and the rewards for those who overcome the odds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
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Intersections: Data and Digital Advertising

As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #digital publishers #trusted brands


Ed Sheeran to publish book with childhood friend

Cassell Illustrated will publish a book with UK singer-songwriter Ed Sheeran and his childhood... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish book #childhood friend #ed sheeran #cassell illustrated


VIDEO: Book fans flock to Calcutta fair

The International Kolkata Book Fair has been welcoming hundreds of thousands of people to the Indian city of Calcutta. Continue reading at BBC World

[ BBC World | 2014-02-06 00:00:00 UTC ]
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Duchess of Cambridge writes RAF book foreword

The Duchess of Cambridge has written the foreword for a book which reveals “what life as an... Continue reading at The Bookseller

[ The Bookseller | 2014-02-06 00:00:00 UTC ]
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A Gift Registry for Baby Books

A small bookstore hacks it system to prevent expectant parents from receiving 10 different copies of Good Night, Moon.     Continue reading at The Atlantic

[ The Atlantic | 2014-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baby books #good night


Slovenians Cheer Passage of Fixed Book Price Law

Years of effort on behalf of publishers has resulted in a new fixed book price law in Slovenia, which should help stabilize the tiny nation's book business. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


OverDrive Distributing HC E-books in the U.K.

OverDrive has announced that it is making available HarperCollins' 5,000 ebooks to schools and libraries in U.K. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-05 00:00:00 UTC ]
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New jobs threat to IPC Media staff

Staff at the magazine publisher IPC Media are expected to bear the brunt of a redundancy programme ordered by its US-based parent, Time Warner, according to reports in America.Its publishing division, Time Inc, is seeking to cut 500 jobs from its 7,800 total in what is said to be its "last big... Continue reading at The Guardian

[ The Guardian | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #evelyn webster #horse hound #country life


Media Cashes In on Beatles 50th Anniversary in U.S.

"Who are the Beatles?" The question ricocheted across Twitter during the 2014 Grammy Awards, where Paul McCartney and Ringo Starr reunited to perform.It's an absurd question, even from those barely old enough to tweet. The Beatles' official Twitter account has more than 2 million followers. Paul... Continue reading at Advertising Age

[ Advertising Age | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #las vegas #half-century anniversary #publishing books #itunes store #hit stores


Facebook’s Looming Role as Media Kingpin

While Facebook is positioning Paper as a way for publishers to better reach -- and, hopefully, monetize -- mobile readers, Paper may make publishers too dependent on Facebook for traffic. The meteoric rise of sites like Elite Daily, Upworthy and Viral Nova shows how social-savvy publishers can... Continue reading at Digiday

[ Digiday | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make publishers #meteoric rise #elite daily #substantial portion


Ofcom should have final say on media takeovers, say peers

Committee says final decision on plurality issues should rest with regulator rather than secretary of stateA Lords committee has called for politicians to be stripped of the power to have the final say on large media deals, following the heavily criticised process surrounding News Corporation's... Continue reading at The Guardian

[ The Guardian | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #royal charter #licence fee #digital intermediaries


U.K. Indie Saqi Books Seeking Investor

London-based independent publisher Saqi Books is examining its strategy as it seeks an investor. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-04 00:00:00 UTC ]
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Yahoo Now Powers Mocean Mobile Market

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek

[ AdWeek | 2014-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad platforms #mobile advertising


Netflix and Google Books Are Blurring the Line Between Past and Present

We are now living in a history glut; the Internet has muddled the line between past and present. As our past gets closer and closer to the present and the line separating our now from our then dissolves, we're approaching an odd sort of asymptote.     Continue reading at Wired

[ Wired | 2014-02-03 00:00:00 UTC ]
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S&S Unveils Web Site for Biz Book Coverage

250 Words is a "publisher-agnostic" site featuring essays, reviews, and interviews. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Roth Tops in Social Media

Veronica Roth’s Divergent, the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #veronica roth


Main Street Books' New Owner Speaks to PW

Emily Hall, 25, whose family purchased Main Street Books in St. Charles, Mo., earlier this week, says that she will continue in retiring owner Vicki Erwin's footsteps. Hall will officially become a full-time bookseller on Feb. 15. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-31 00:00:00 UTC ]
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Orchard Books plans schools giveaway

Orchard Books is teaming up with marketing agency Mostra to distribute copies of The World of... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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Pulitzer Prize winners on Sunday Times short story longlist

Two Pulitzer Prize-winners and a Man Booker-shortlisted author are among the 16 people longlisted... Continue reading at The Bookseller

[ The Bookseller | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize-winners