"Innovative" campaign planned for Picoult

Hodder is planning its most "innovative" campaign for Jodi Picoult's next novel,... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
News tagged with: #jodi picoult

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Totnes Bookshop closes in box office development plan

Totnes Bookshop in south Devon is being closed in its current form by the trust that owns its lease and will reopen as a box office for local events. Continue reading at The Bookseller

[ The Bookseller | 2020-10-19 11:36:36 UTC ]
More news stories like this | News stories tagged with: #totnes bookshop #current form #bookshop

ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Pan Mac rolls out diversity and inclusion action plan

Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 10:50:31 UTC ]
More news stories like this | News stories tagged with: #pan macmillan

Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with: #booktrust represents #waterstones children

Smith lands Instagrammer's guide to planning for Ebury

Ebury Press editorial director Emma Smith has acquired Happy Planning, a "practical guide for those who like to prep" from Charlotte Plain, a.k.a. Instagrammer Princess Planning. Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 13:17:37 UTC ]
More news stories like this | News stories tagged with: #practical guide

Informa issues £640m in bonds as part of Covid-19 action plan

Taylor & Francis owner Informa is issuing £640m worth of Euro bonds as part of its Covid-19 action plan. Continue reading at The Bookseller

[ The Bookseller | 2020-09-30 12:55:05 UTC ]
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World Book Day plans outreach with book club and library collaboration

A new monthly book club and greater outreach to public and school libraries are among the World Book Day plans for 2021, the charity’s c.e.o. has revealed at this year’s Bookseller Children’s Conference. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 19:52:05 UTC ]
More news stories like this | News stories tagged with: #school libraries #bookseller children #bookseller #world book #libraries #book club #book day

Controversial Guildhall Library plans put on hold

Plans to move Guildhall Library's vast collections to the London Metropolitan Archive as part of a consolidation of services have been put on hold pending a consultation and more detailed plans. Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 04:55:30 UTC ]
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In ‘The Book of Two Ways,’ Jodi Picoult delivers another powerful story about heart-wrenching moral choices

The book takes a “Sliding Doors” approach, as a woman, on the heels of a near-death experience, contemplates her next move. Continue reading at The Washington Post

[ The Washington Post | 2020-09-22 14:35:11 UTC ]
More news stories like this | News stories tagged with: #book takes #powerful story #near-death experience

Nielsen Introduces Database Designed to Measure Ad Campaign Effectiveness

Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek

[ AdWeek | 2020-09-17 12:00:07 UTC ]
More news stories like this | News stories tagged with: #ad budgets #global measurement #sales data #nielsen

China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’

At a conference in Beijing, publishers are asked to consider how their content could be reformmated for popular digital distribution systems. The post China’s Digital Publishing Innovation Forum : ‘Digital Inheritance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-16 18:21:48 UTC ]
More news stories like this | News stories tagged with: #post china #digital publishing

National Poetry Day follows lockdown poetry passion with bumper plans for October

National Poetry Day is holding a mass 24-hour "share-a-poem" festival alongside hundreds of mini events to celebrate poetry on Thursday 1st October. Continue reading at The Bookseller

[ The Bookseller | 2020-09-15 10:46:22 UTC ]
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Mackesy illustrations to feature in PHE mental health campaign

Illustrations by Charlie Mackesy are to appear in a Public Health England video, as part of a campaign encouraging better mental health in young people, children and their parents. Continue reading at The Bookseller

[ The Bookseller | 2020-09-14 20:59:22 UTC ]
More news stories like this | News stories tagged with: #charlie mackesy #campaign encouraging #mental health

Audible Rolls Out Lower-priced Subscription Plan

Audible is launching Audible Plus, a $7.95 per month service that will provide listeners will unlimited access to more than 68,000 hours of original content. In conjunction with the launch, the company has restructured its traditional credit-based subscription service into a new $14.95 per month... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audible rolls #unlimited access #original content #provide access #full catalog

Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don

Embattled TikTok Kicks Off Global Multichannel Campaign ‘It Starts on TikTok’

In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek

[ AdWeek | 2020-08-18 17:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #digital media

Media report: Amazon plans to invest in Rackspace

San Antonio-based cloud services company Rackspace Technology Inc. could get investment from Seattle-based tech giant Amazon.com Inc., according to a Reuters report citing an anonymous source close to the deal. Amazon (Nasdaq: AMZN) would acquire a minority stake in Rackspace (Nasdaq: RXT) in... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-08-17 16:02:51 UTC ]
More news stories like this | News stories tagged with: #amazon plans #minority stake #apollo global management llc

Bright and Aujla team up for #BookswithBreakfast campaign

Author and illustrator Rachel Bright and medical doctor and cookery writer Rupy Aujla are collaborating on a social media project, pairing healthy recipes and picture book recommendations. Continue reading at The Bookseller

[ The Bookseller | 2020-08-09 21:53:02 UTC ]
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