Infographic: How Publishers Are Navigating the Brave New World of Ad Blockers

Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for the content they produce and that consumers love," said Ben Barokas, founder and CEO of Sourcepoint. "This data reveals some important clues about what lies ahead as publishers wrestle with these challenges. The majority of publishers today favor a combination of messaging, content blocking and ad blocker circumvention, and we expect to see premium publishers devote significant energy to these efforts this year." Here's a look at the findings: Infographic: Carlos Monteiro This story first appeared in the Jan. 18 issue of Adweek magazine. Click here to subscribe. Continue reading at 'AdWeek'

[ AdWeek | 2016-01-19 00:00:00 UTC ]
News tagged with: #ad blockers #recently released #ad blocking #working hard #ben barokas #lies ahead #carlos monteiro #adweek magazine

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World Book Day books top charts but sales are down on last year

Written By: Philip Stone Publication Date: Tue, 15/03/2011 - 15:56 Sales of the six £1 World Book Day books fell 36% week-on-week, to 159,000 copies sold—a figure down 9% on the comparative week last year—but they nonetheless continue to dominate the sharp end of this week’s Official UK Top... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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[ The Bookseller | 2011-03-15 00:00:00 UTC ]
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As Library E-Books Live Long, Publisher Sets Expiration Date

While librarians are pushing for access to more ebooks to satisfy demand, publishers are reconsidering how much that access should be worth. Continue reading at The New York Times

[ The New York Times | 2011-03-15 00:00:00 UTC ]
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Children's Books Publishing in Asia

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[ Publishers Weekly | 2011-03-14 00:00:00 UTC ]
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Written By: Lisa Campbell and Philip Stone Publication Date: Fri, 11/03/2011 - 16:27 Sales of the selected 25 World Book Night titles soared by over 100% at W H Smith, amid a wider trade sales boost, following television coverage, events and book giveaways to mark its inaugural year. On 5th... Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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[ The Bookseller | 2011-03-11 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
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[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The New York Times | 2011-03-08 00:00:00 UTC ]
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£1 World Book Day books storm to the top of the charts

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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ The Bookseller | 2011-03-08 00:00:00 UTC ]
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[ PC World | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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[ The New York Times | 2011-02-28 00:00:00 UTC ]
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[ The New York Times | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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