We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-04-01 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Jennifer Hershey’s career came full circle last week when she was promoted to associate publisher of Ballantine Bantam Dell—a role that she’s taking on in addition to her current responsibilities as senior v-p and editor-in-chief. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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More than 700 authors and 75 agencies have registered for Random House’s Author Portal... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Brick Lane continues to be a home of creativity, with the launch of independent publisher Brick... Continue reading at The Bookseller
[ The Bookseller | 2014-09-12 00:00:00 UTC ]
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Publishers from Guatemala, Honduras, Nicaragua, and Costa Rica will attend the Frankfurt Book Fair's International Rights Directors Meeting for the first time to showcase regional talent. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
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#costa rica
Lauren Pizza, the quintessential Jersey Girl, turned around a memoir in four months, with boundless energy, the help of SkyHorse Publishing and a few psychics. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-10 00:00:00 UTC ]
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American Academy of Religion recognizes excellence in scholarship; another big hit for Lysa TerKeurst. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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#short takes
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday.The appointment marks a return to magazines for Ms. Kelleher, who was VP-publisher of Conde Nast's Self for six years before heading to Time Inc. in... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Writing for The Atlantic, Kate Newman wonders why memoirs aren't fact-checked more closely and questions whether a lack of resources is really to blame. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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Author Aleya Kassam explains how Kenyan writers are embracing the idea of branding and taking control of their careers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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A coterie of aggressive, creative publishing houses are fighting to expand the literary horizons of Kenyans and bring their books to the world. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
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Headline is to publish Our Zoo by June Mottershead, the true story of the creation of Chester Zoo... Continue reading at The Bookseller
[ The Bookseller | 2014-09-05 00:00:00 UTC ]
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Fourteen months after the completion of the Random House–Penguin Group merger, PRH CEO Markus Dohle has created the Penguin Publishing Group, which puts all Penguin adult imprints under Madeline McIntosh, who was named president of the new unit. The move is Dohle’s most aggressive yet in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Children’s religion publisher B&H Kids has acquired 90 children’s titles from Standard Publishing, including works by such popular authors as Sally Lloyd Jones and Andy Holmes. The deal also covers series like My Goodnight Bible and The Young Reader’s Bible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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#including works
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Conde Nast has named Chris Mitchell, VP-publisher of GQ, to the same position at sibling title Vanity Fair. Wired magazine VP-Publisher Howard Mittman will succeed Mr. Mitchell at GQ, the company said.No successor has been named for Mr. Mittman.The announcements come two weeks after Conde Nast... Continue reading at Advertising Age
[ Advertising Age | 2014-09-05 00:00:00 UTC ]
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European periodical and online publishers have urged the European Commission to reject Google’s latest proposal to settle an antitrust case.The commitments proposed by Google would not stop the company’s “abusive promotion of its own services,” the publishers said in their response, sent to the... Continue reading at PC World
[ PC World | 2014-09-04 00:00:00 UTC ]
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Home of Marie Claire, NME and Whats on TV to become Time Inc UK to provide strategic clarity Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-04 00:00:00 UTC ]
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Burton's book 'The Rhino Who Swallowed a Storm' will reportedly be released this October. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-09-04 00:00:00 UTC ]
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#reading rainbow
Sony Pictures Entertainment has tapped Ryan Doherty for the newly created role of v-p, literary development. Doherty, who will be based in New York City, will be tasked with, per SPE, "pursuing book-to-film-and-television opportunities." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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