In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on the IAB's policies and assume leadership positions for the first time."This reflects the changing and evolution of the industry," said Patrick Dolan, exec VP-chief operating officer of the IAB, in an interview with Ad Age. "It's much more representative of what reality is."The inclusion of ad-tech companies signals a major philosophical shift among digital publishers. Not long ago, these publishers engaged ad-tech companies with a sense of dread, fearing automation and the aggregation of audiences would drive down their ad prices. In a short period though, automation turned into an unavoidable fact of life in the digital advertising industry. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
News tagged with: #patrick dolan #digital publishers #long ago #ad prices #short period

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Veronica Roth Added to BookCon Program

Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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Harper Acquires Bible Software Company

HarperCollins Christian Publishing announced yesterday it has acquired Olive Tree Bible Software, a maker of online and mobile software and apps for Bible study and devotional use that will complement HCCP’s online Bible website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile software #bible study

F+W Media Changes Company Name

F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
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OASPA reinstates Sage membership

The Open Access Scholarly Publishers Association (OASPA) has reinstated Sage’s membership... Continue reading at The Bookseller

[ The Bookseller | 2014-04-29 00:00:00 UTC ]
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Hodder Completes Quercus Buy, Smith to Leave Company

Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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PIB: Ad Pages Down in Q1

Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #released earlier

NEA Awards $1.4 Million in Lit Grants

The National Endowment for the Arts plans to award $1.42 million to 56 U.S. literature nonprofits. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Say Media Slows Payments to Publishers in Its Ad Network, Blames Advertisers

Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age

[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
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More authors added to YALC lineup

Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Amazon Is Raising The Cost Of Prime Membership

Analysts say the $20 bump, from $79 to $99, could add up to $1 billion to the company's revenue.Amazon Prime is a great deal. You get free two-day shipping on most of your packages, unlimited access to Amazon's growing trove of streaming movies and TV shows, and the ability to rent ebooks from... Continue reading at Fast Company

[ Fast Company | 2014-03-13 00:00:00 UTC ]
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Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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Canadian Tech Forum Looks to the Future

BookNet Canada’s annual three-day tech forum, which took place March 3-6, drew people from across the country's publishing scene, as well as some as far away as Malta, to discuss the future of writing, reading, and publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-11 00:00:00 UTC ]
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UK mobile advertising set to overtake newspaper ad revenue in 2014

New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian

[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Read Harry Potter books in a few hours? New tech may make it possible

A new technology that is set to make its debut in April could one day make it possible for users to read Harry Potter books in just a few hours. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-03-08 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Heavy Metal Relaunches as All-Media Company

Heavy Metal Magazine has been purchased by two show-biz veterans who have an ambitious plan to relaunch it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line

Digital Ad Growth About to Offset Print Decline

News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news websites #online publishers #digital growth