Pictures Mean Business (PMB), the campaign co-founded and run by Sarah McIntyre and aimed at boosting recognition in the industry and among the public for illustrators, is moving into “phase two”, with an expanded team and a new website. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
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Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 00:21:20 UTC ]
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Templar Publishing, an imprint of Bonnier Books UK, will publish the Templar Illustration Prize-winning Bread, Buns and Biscuits by Paula White. Continue reading at The Bookseller
[ The Bookseller | 2020-10-22 15:37:27 UTC ]
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Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
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Great Lakes Independent Booksellers Association members raised concerns during its annual membership meeting about the strategy behind the rollout to the ABA's Boxed Out marketing campaign. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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Simply submitting your story to be read by someone who knows talent when they see it is important for so many reasonsWriting prizes are massively important for aspiring and emerging writers. I think they are vastly more important than literary prizes. So many aspiring writers don’t have access... Continue reading at The Guardian
[ The Guardian | 2020-10-03 07:00:18 UTC ]
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Cambridge University Press has scored a “unique and fresh” collection of new writing on Bob Dylan, to coincide with the star's 80th birthday in May 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 19:51:48 UTC ]
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I always loved giving my son a picture book rich in detail and watching him get lost in it, thereby gaining a few moments of peace and grown-up solitude—but now science is telling me I may have made him dumber.* According to a very cruel study at Carnegie Mellon University, in which researchers... Continue reading at Literrary Hub
[ Literrary Hub | 2020-09-28 13:51:06 UTC ]
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The three major shareholders of the parent company of Hachette Book Group—Vivendi, Amber Capital, and Qatar Capital—are now aligned in a push to control four of the nine seats on the company board. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-23 04:00:00 UTC ]
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Sports book publisher Triumph Books is partnering with Authentic Brands Group, owner of the Sports Illustrated brand, to produce a series of frontlist titles based around the venerable sports magazine and its associated properties. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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The Darley Anderson Agency has opened an illustration arm that will represent artists across both children's and adult lists. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 13:51:54 UTC ]
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Campaign will have a "large paid traditional and digital media component" including TV, radio and out of home ads, document states. Continue reading at Media Week
[ Media Week | 2020-09-02 14:20:09 UTC ]
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Happy Independent Bookstore Day! As part of its guide to Black-owned bookshops in the US, O, The Oprah Magazine created an illustrated map of some of the highlights, and it’s really delightful. The team also asked writers like Tayari Jones, Kiley Reid, and Clint Smith where they like to shop;... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-28 17:29:48 UTC ]
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Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 11:12:41 UTC ]
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In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek
[ AdWeek | 2020-08-18 17:00:00 UTC ]
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Thirty-four pictures drawn by children have been picked to illustrate J K Rowling's fairytale The Ickabog. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 22:24:50 UTC ]
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Simon & Schuster Children’s UK has signed three picture books from illustrator Adam Beer in a "significant" deal, incuding two titles which will be published in partnership with author Anna Kemp. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 08:37:53 UTC ]
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