The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB is trying to make delivering video ads a whole lot simpler. Indeed, as more video is consumed in more places on the Web, it's that much harder to buy -- since every publisher seems to use different technology and different tactics for delivering Web video ads. For a while now, the IAB has had a handful of tools aimed at helping content creators slot in ads to any video player they need to use, but Tuesday (April 10) marks the debut of a newer and better set of specs that addresses a much broader set of advertiser needs. Here they are, in case you're just reading this for the link. "A few years back, we faced an interesting problem where video ads really required different formats for each site that could host video content," said IAB's vp of advertising technology, Steve Sullivan. "All the sites had their own players - some were common, but any that had inventory that they could fill with video were custom and unique." Now, IAB is encouraging the industry to standardize around these three programs; it has the advantage of being a trade organization, rather than a single advertiser or publisher with a vested interest. For those who may not know: the protocols are three very... Continue reading at 'AdWeek'
[ AdWeek | 2012-04-11 00:00:00 UTC ]
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January to June 2011 saw mixed results for major publishers ad page results. Bonniers 29 titles experienced the highest growth out of six major publishers included in a set of data from MagazineRadar; Conde Nast, Hearst, Hearst-owned Hachette, Time Inc. and Meredith Corporation ad pages were... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Time Inc. is making it easier for readers to access its magazines in digital formthe company announced Wednesday that it will make all 21 of its U.S. titles available on the iPad and other tablets by the end of the year. But consumers still wont be able to buy subscriptions through a key sales... Continue reading at AdWeek
[ AdWeek | 2011-08-03 00:00:00 UTC ]
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Time Warner Inc. released its second-quarter results today, posting its highest growth rate since third quarter 2007. Overall revenues rose 10 percent to $7 billion compared to same period 2010. Its publishing division also did wellTime Inc. boosted revenues 3 percent for the quarter, with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 03/08/2011 - 09:35 The Government has largely endorsed the recommendations of the Hargreaves Review, though, according to reports, business secretary Vince Cable has admitted that the website blocking clauses of the Digital Economy Act are... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 04/08/2011 - 09:00 The editor of the Times Literary Supplement has said the newspaper's "commitment to continuing and enhancing TLS standards of criticism... remains absolute," despite announcing the redundancy of its fiction editor. Lindsay... Continue reading at The Bookseller
[ The Bookseller | 2011-08-03 00:00:00 UTC ]
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While many publishers are still grappling with the question of digital properties and revenue, The Financial Times continues to reap positive benefits from its paid collection model, according to first half 2011 financials released Friday. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Weekly and bi-weekly magazines proved to be more agile in the first half of 2011 than their monthly counterparts, posting a 1.3 percent gain in ad pages, according to MagazineRadar. Monthly magazines ad pages only increased .3 percent during the same period. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-02 00:00:00 UTC ]
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Even though ad exchanges and networks were created to lubricate the buying and selling of digital ad inventory, the system is still far from slippery. One lingering issue is that of transparency: when online publishers cant sell all their inventory directly to advertisers (often at a premium),... Continue reading at AdWeek
[ AdWeek | 2011-07-28 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 27/07/2011 - 15:05 A former director of the Poetry Society has said her resignation was caused by an "extraordinarily stubborn and ill-considered sequence of actions", as the fallout of a row involving the board and senior staff continues. read... Continue reading at The Bookseller
[ The Bookseller | 2011-07-27 00:00:00 UTC ]
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TIME is ranked number one in the latest Digital IQ Index from "digital innovation think tank" L2 that measures the digital aptitude and ad revenue-per-page of 87 magazine brands.The rankings were developed by NYU Stern professor Scott Galloway. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-27 00:00:00 UTC ]
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Looks like it's shake-up time again at AOL. In a memo to AOLers today, CEO Tim Armstrong announced a batch of management changes. The latest major casualty of AOLs continuing comeback? Ad sales boss Jeff Levick, one of Armstrongs earliest hires who joined the company from Google in 2009. Jeff... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Social reading app Flipboard has struck a deal with Condé Nast to display full-page ads in several of the publishers titles. Starting today, readers of the New Yorker on Flipboards iPad app will begin seeing branded content from American Express throughout the virtual magazine. In October, a... Continue reading at AdWeek
[ AdWeek | 2011-07-25 00:00:00 UTC ]
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Digital editions, the oft-dubbed Wild West of the publishing world, may be charted in the near future. Many publishers are investing large amounts of time and resources to navigating user behavior in tablet editions of magazines, and this data is being used in a variety of ways. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
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Time magazine is making it easier for readers to subscribe to its digital and print editions. And harder for non-subscribers to read the magazine on the Web. Continue reading at AllThingsD
[ AllThingsD | 2011-07-19 00:00:00 UTC ]
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:30 Orion Children's Books is supporting the Evening Standard Get London Reading literacy campaign, announcing plans to donate a copy of a Horrid Henry early reader book to volunteer reading mentors. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 30/06/2011 - 13:09 Harvill Secker has acquired a non-fiction title about the work of British lawyer Clive Stafford Smith over 25 years to save those on death row in the US. Editor-at-large Rebecca Carter bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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