Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


OUP report shows disadvantaged students 'significantly affected' in pandemic

Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected".  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 04:47:23 UTC ]
More news stories like this | News stories tagged with: #digital divide #online learning #oxford university press


Mosse launches YouTube channel and book club

Kate Mosse is launching a YouTube channel, including a book club featuring two non-fiction titles and a pair of fiction titles each month. Continue reading at The Bookseller

[ The Bookseller | 2021-10-20 03:44:21 UTC ]
More news stories like this | News stories tagged with: #kate mosse #youtube channel #non-fiction titles #fiction titles #book club


Another Pandemic Surprise: A Mini Indie Bookstore Boom

Though Covid-19 isn't going anywhere and challenges remain, new independent bookstores are opening up and doing well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookstores #bookstore


The Big Picture: Reading Historical Fiction During a Global Pandemic

Historical fiction can remind us that these "unprecedented" times are anything but. Here's what they can teach us about our current crisis. Continue reading at Book Riot

[ Book Riot | 2021-10-13 10:38:00 UTC ]
More news stories like this | News stories tagged with: #big picture #global pandemic #current crisis #historical fiction


Movers and Shakers: Pinterest, BBH, McCann, Condé Nast, Dentsu, Hearst and more

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week

[ Media Week | 2021-10-08 08:50:51 UTC ]
More news stories like this | News stories tagged with: #weekly round- #hearst


In the pandemic stories of everyday Americans, fear and grief feel fresh again

A heart-wrenching collection by Eli Saslow arrives as numbness to the crisis sets in. Continue reading at The Washington Post

[ The Washington Post | 2021-10-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #pandemic stories


Rachel Brosnahan's golden arm outshines the rest of Roku's Halloween lineup

Quibi tried and failed to create much of a buzz last year with its mobile video streaming service. But there was at least one thing from the ill-fated platform that went viral: a scene from a show where Rachel Brosnahan, of The Marvelous Mrs. Maisel fame, plays a woman with a golden arm. You'll... Continue reading at Engadget

[ Engadget | 2021-09-29 16:00:04 UTC ]
More news stories like this | News stories tagged with: #mobile devices #original film #anthology


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Pavilion to publish first cookbook by chef and YouTuber Big Has

Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-28 05:07:14 UTC ]
More news stories like this | News stories tagged with: #pavilion books #cookbook


Please Keep Doing Virtual Book Stuff After The Pandemic

Even while gathering in person becomes more feasible, here's why online book tours and panels should stick around. Continue reading at Book Riot

[ Book Riot | 2021-09-27 10:40:00 UTC ]
More news stories like this | News stories tagged with: #online book


Keeping events accessible in a post-pandemic landscape

The Covid-19 lockdowns have drastically altered book trade events and made a number of them more accessible, but how can we ensure they remain so in the years to come?   Continue reading at The Bookseller

[ The Bookseller | 2021-09-26 16:12:25 UTC ]
More news stories like this | News stories tagged with: #covid-19 lockdowns #book trade


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | News stories tagged with: #book market #picture books #children’s book


Quercus looks to its future after pandemic-delayed anniversary

M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why it is embracing both leftfield titles and the A-list this autumn Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 23:30:15 UTC ]
More news stories like this | News stories tagged with: #pandemic-delayed anniversary #jon butler #week unveiled #15th anniversary #leftfield titles


Quercus looks to its future after pandemic-delayed anniversary

M.d. Jon Butler, who this week unveiled a rebrand of the imprint to mark its 15th anniversary, reveals why Quercus is embracing both leftfield titles and the A-list this autumn. Continue reading at The Bookseller

[ The Bookseller | 2021-09-17 11:45:35 UTC ]
More news stories like this | News stories tagged with: #pandemic-delayed anniversary #jon butler #week unveiled #15th anniversary #leftfield titles


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing


Yiyun Li on Starting a Virtual Book Club During the Pandemic

When I first meet a writer on the page, I pose a simple question: What don’t you ask permission for? In Yiyun Li’s case, the answer is her freedom. Individualism might seem inevitable for a woman who was born in China and whose early work responds to authoritarianism, but—reading Li—one senses... Continue reading at Electric Literature

[ Electric Literature | 2021-09-15 11:00:00 UTC ]
More news stories like this | News stories tagged with: #pandemic appeared #simple question #electric literature #yiyun li #book club


Book Clubbing During A Pandemic: The Online/Offline Experience

A reader and book club host weighs in on the pros and cons of in-person vs virtual book club meetups in the time of COVID-19. Continue reading at Book Riot

[ Book Riot | 2021-09-15 10:34:00 UTC ]
More news stories like this | News stories tagged with: #book club


​SLA data demonstrates a mixed approach to school libraries through the pandemic

The School Library Association says many of its members were furloughed and some have been made redundant but librarians have been more essential than ever Continue reading at The Bookseller

[ The Bookseller | 2021-09-03 09:36:20 UTC ]
More news stories like this | News stories tagged with: #school libraries #made redundant #library association #libraries