Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

Other Publishing stories related to: 'Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic'

RBmedia Enters the German Audiobook Market

RBmedia has entered the German audiobook market using a two-step approach: forming RBmedia Verlag and acquiring German audiobook publisher ABOD to supply titles to the new unit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-06 05:00:00 UTC ]
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How cooperative gig economy companies managed to flourish during the pandemic

‘What is the hope for gig workers who are underpaid and exploited? Cities, in a way. Cities can have a chance to intervene and actually get things done.’ In the Italian city of Bologna, bicycle couriers delivery bread, freshly baked at local bakeries, to nearby businesses every morning. The same... Continue reading at Fast Company

[ Fast Company | 2021-12-12 05:00:34 UTC ]
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Cosy crime, cookbooks and a surprise hit: what we’ve really read in the pandemic

It was a chance to finally get around to Tolstoy or Proust, but the charts tell a different story. Which books did we actually turn to in the lockdowns? • Let us know in the comments what you were reading Back in spring 2020, when it became clear that coronavirus wasn’t going away, book lovers... Continue reading at The Guardian

[ The Guardian | 2021-12-11 09:00:06 UTC ]
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How Four Bestselling Authors Connected with Readers, Helped Indie Booksellers, and Beat the Pandemic

What launched as a sort of support group in the early days of Covid-19, Friends & Fiction celebrated its 100th episode on November 24. PW caught up with show's creators and hosts, Mary Kay Andrews, Kristin Harmel, Kristy Woodson Harvey, and Patti Callahan Henry, to talk about the remarkable... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-30 05:00:00 UTC ]
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Ramsey seeks to sculpt post-pandemic plan for Edinburgh after ‘whirlwind’ time

After 26 years at Edinburgh University Press, Nicola Ramsey was named its interim c.e.o. five months ago, and has wasted no time looking to the future. Continue reading at The Bookseller

[ The Bookseller | 2021-11-27 02:50:31 UTC ]
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University presses report robust year despite challenges of the pandemic

University presses have had to adapt to the challenges brought on by Covid-19 and delays in the supply chain but many are making the most of new opportunities.     Continue reading at The Bookseller

[ The Bookseller | 2021-11-26 19:13:57 UTC ]
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'Revamp marketing and publicity’, Gay and Uviebinené urge industry

Publishers and industry "gatekeepers" need to rethink and “revamp” the way they market books, authors Roxane Gay and Elizabeth Uviebinené have said. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 17:39:30 UTC ]
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Lawmakers Expand Inquiry into Library E-book Market

After questioning the Big Five publishers in September, Senator Ron Wyden (D-Oregon) and U.S. Representative Anna Eshoo (D-California) this week expanded their ongoing inquiry into the library e-book market with questions for nine major library e-book distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-19 05:00:00 UTC ]
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Book-ish raises funds to secure future before property goes on market

The owners of award-winning independent bookshop Book-ish are raising funds to "secure their future", seeking to buy their premises before it goes on the open market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-18 16:44:18 UTC ]
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Sutton appointed chief exec at STM

The International Association for Scientific, Technical and Medical Publishers (STM) has appointed Dr Caroline Sutton as the organisation’s new chief executive officer. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 04:56:03 UTC ]
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Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects

Ongoing pandemic market conditions for Amazon Publishing in London, Eoin Purcell says, reflect 'intensity' in entertainment consumption. The post Amazon Publishing’s Eoin Purcell: ‘Surprise Books’ and Other Pandemic Effects appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-11-15 15:50:12 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
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Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
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Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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YouTube admits deleting Novara Media the ‘wrong call’

The independent publisher was reinstated on YouTube following a backlash, but questions remain. Continue reading at Media Week

[ Media Week | 2021-10-26 15:58:53 UTC ]
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Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood

Under new leadership experienced in TV and film, Condé Nast’s entertainment arm is working more closely with its publications to develop articles and short stories into shows and movies. The post How Agnes Chu and Helen Estabrook are breaking Condé Nast Entertainment further into Hollywood... Continue reading at Digiday

[ Digiday | 2021-10-26 04:01:00 UTC ]
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