Hulu, Condé Nast, Roku and YouTube Execs on Being Flexible With Marketers During Pandemic

As the delayed 2020 Digital Content NewFronts finally arrive today in their new virtual format, Adweek assembled its annual NewFronts roundtable to discuss this wild year. Several industry execs weighed in on many of the marketplace's biggest issues going into NewFronts, including Jim Keller, vp of national ad sales at Hulu; Pamela Drucker Mann, global... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 12:41:43 UTC ]
News tagged with: #biggest issues #digital content

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Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann


New and Forthcoming Titles for a Diverse Market

The following is a listing of new and forthcoming adult, young adult, and children’s titles that showcase the multicultural nature of American society and reflect the ever-increasing range of topics and disciplines needed to serve its diverse communities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming titles #forthcoming adult #young adult #american society #diverse communities


Greece Is Bologna Book Plus’ First Market of Honor

In March's edition of Bologna Children's Book Fair, the Book Plus program will have Greece as its own 'market of honor' exhibitor. The post Greece Is Bologna Book Plus’ First Market of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 18:23:22 UTC ]
More news stories like this | News stories tagged with: #honor appeared #book fair #bologna children #children's book #bologna book


Christian Children's Book Publishers Eye Wider Market

Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
More news stories like this | News stories tagged with: #christian children #draw connections #children's book


NPD BookScan: The US Market, Early 2022 Holidays

In a trend reflecting reader behavior more than supply-chain issues, the American book market heads downward in NPD's BookScan data. The post NPD BookScan: The US Market, Early 2022 Holidays appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-07 18:29:40 UTC ]
More news stories like this | News stories tagged with: #supply-chain issues #bookscan data #bookscan #book market


How Stoicism Guided Me Through Opening a Small Town Bookstore in the Midst of the Pandemic

There was more than one moment in the depths of the pandemic that the decision to open a small town bookstore seemed like the absolute worst idea in the world—a monument to arrogance and self-indulgence. At first we couldn’t open. Then we didn’t feel right opening. Then a freak storm (and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-11-07 09:54:32 UTC ]
More news stories like this | News stories tagged with: #bookstore


AAP: Six Charts on the US Book Market, 2017 to 2021

Following record book sales in the US in 2021, we review five years of book market data collected by the Association of American Publishers. The post AAP: Six Charts on the US Book Market, 2017 to 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-03 15:12:27 UTC ]
More news stories like this | News stories tagged with: #post aap #american publishers #book market


Beyrouth Livres: A First Staging in a Troubled Market

The new iteration of the francophone book fair in Beirut was designed 'to have the author meet the public' in beleaguered Lebanon. The post Beyrouth Livres: A First Staging in a Troubled Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-31 15:18:37 UTC ]
More news stories like this | News stories tagged with: #book fair


UK Execs: When Business is Booming and So Are the Costs

As the world book industry gathers in Frankfurt, UK executives share insights on today’s top publishing concerns—chief among them is cost. The post UK Execs: When Business is Booming and So Are the Costs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-20 12:25:15 UTC ]
More news stories like this | News stories tagged with: #world book


Frankfurt Week: A New Report on the Indian Book Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
More news stories like this | News stories tagged with: #frankfurt week #educational publishing #book market


Bloomberg Media Is Shutting Off Its Open-Market Programmatic Advertising

The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek

[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this | News stories tagged with: #bloomberg media #mobile app #news publisher


J. Drew Lanham on Finding Refuge in His Backyard During the Pandemic Lockdown

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-26 08:52:00 UTC ]
More news stories like this | News stories tagged with: #emerging stories #finding refuge #pandemic lockdown #emergence magazine #online publication #sacred connection #narrated essays


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
More news stories like this | News stories tagged with: #post germany #ebooks


NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
More news stories like this | News stories tagged with: #northern hemisphere #wider economy #print book


The Radical Flexibility of Girl Friday Productions

The publisher offers traditional-quality end-to-end editorial, design, production, and marketing services, while also tailoring its services to meet the specific needs of its many authors. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services


Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size

In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
More news stories like this | News stories tagged with: #pre-pandemic size #key elements #frankfurt book fair


Are we ready to poke fun at pandemic times? Christopher Buckley is.

Buckley’s “Has Anyone Seen My Toes?,” a novel about a screenwriter who’s gone off the rails, takes aim at pandemic-fueled neuroses. Continue reading at The Washington Post

[ The Washington Post | 2022-09-04 11:00:00 UTC ]
More news stories like this | News stories tagged with: #christopher buckley #pandemic times #takes aim


Schoolchildren’s pandemic struggles, made worse by U.S. policies

Alongside heartbreaking snapshots of kids' challenges as schools closed, Anya Kamenetz explains the systemic failures that made so many vulnerable. Continue reading at The Washington Post

[ The Washington Post | 2022-09-02 10:00:24 UTC ]
More news stories like this | News stories tagged with: #schools closed


YouTube’s Nerdwriter, Evan Puschak, takes his essays to the page

A pioneer of the “video essay” format, Evan Puschak's YouTube videos, in which he critiques fine art, film, literature and more, have over 223 million views. Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 13:00:29 UTC ]
More news stories like this | News stories tagged with: #youtube videos