The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in content creation, curation and distribution to consumers. Razorfish has spoken with The Huffington Post about a project for one of its clients, for example, although it hasn't closed a deal, according to Jeff Lanctot, global chief media officer at the agency. "It would allow a brand to be a publisher," Mr. Lanctot said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post." Janet Balis, senior vice president for sales strategy, marketing and partnerships for AOL Advertising, confirmed the talks with agencies and brands. But she characterized the offering as another step in the evolution of the type of work that The Huffington Post does with brands rather than a drastic shift in strategy. "The theme in the marketplace is brands are increasingly recognizing that they are in the business of producing content," she said. The Huffington Post is working with a "major consumer-goods advertiser" to create a lifestyle-oriented content website for that brand, Ms. Balis said. Employees from the company's social-marketing team will both create new content for the site and curate relevant existing content from The Huffington Post. The team... Continue reading at 'Crains New York'
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller
[ The Bookseller | 2011-03-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:00 Sainsbury's has launched a range of own brand pre-school children's books, publishing eight titles in collaboration with Dorling Kindersley. The titles went on sale on Saturday [5th March] in more than 200 of the... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/03/2011 - 09:14 HMV Group has moved to reassure publishers of Waterstone's future, revealing the bookseller is on track to achieve its predicted 2%3% operating margin by the end of its financial year. Tuesday's [1st March] trading statement... Continue reading at The Bookseller
[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Thu, 03/03/2011 - 07:22 Former childrens laureate Michael Morpurgo and Tracy Beaker author Jacqueline Wilson have spoken out in support of the Guardians new book website for children, which launches today [3rd March] on World Book Day. The site,... Continue reading at The Bookseller
[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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Bookstores may be many things, but fashionable isnt usually one of them. That could change now that designer Marc Jacobs has put his imprimatur on Bookmarc stores on both coasts and added branded Bookmarc sections to a handful of MJ stores from Provincetown, Mass., to San Francisco, as well as... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-02-14 00:00:00 UTC ]
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Written By: Katie Allen Little, Brown imprint Sphere has acquired a "shocking" debut novel about the murder of a little girl. Editorial director Catherine Burke acquired UK and Commonwealth rights (excluding Canada) including audio and ebook in The Wicked Girls by Alex Marwood from Laetitia... Continue reading at The Bookseller
[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times
[ The New York Times | 2011-01-31 00:00:00 UTC ]
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While magazine Web sites are starting to take a back seat to other channels that reach readers on a daily basis (such as Facebook and Twitter) they remain the centerpiece for many publishers' digital strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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If the old adage that 10 percent of your staff does 90 percent of the work rings true, the same could be said for your Web site traffic. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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