The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in content creation, curation and distribution to consumers. Razorfish has spoken with The Huffington Post about a project for one of its clients, for example, although it hasn't closed a deal, according to Jeff Lanctot, global chief media officer at the agency. "It would allow a brand to be a publisher," Mr. Lanctot said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post." Janet Balis, senior vice president for sales strategy, marketing and partnerships for AOL Advertising, confirmed the talks with agencies and brands. But she characterized the offering as another step in the evolution of the type of work that The Huffington Post does with brands rather than a drastic shift in strategy. "The theme in the marketplace is brands are increasingly recognizing that they are in the business of producing content," she said. The Huffington Post is working with a "major consumer-goods advertiser" to create a lifestyle-oriented content website for that brand, Ms. Balis said. Employees from the company's social-marketing team will both create new content for the site and curate relevant existing content from The Huffington Post. The team... Continue reading at 'Crains New York'
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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The Huffington Post Media Group, AOL's fast-moving content unit, is launching a celebrity site called HuffPost Celebrity today, as well as another called HuffPost Culture. HuffPost Celebrity, which ate AOL's former celeb-focused site Popeater, is in a very crowded arena online, with competitors... Continue reading at AllThingsD
[ AllThingsD | 2011-07-11 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 08/07/2011 - 08:36 A blogging site that aims to boost authors' independent ebook sales has been created by writers Katherine Roberts and Susan Price in response to a significant contraction in many authors' earnings. Roberts said: "The whole of... Continue reading at The Bookseller
[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:39 Redhammer has relaunched children's author Michelle Paver's fansite, The Clan, with a new look and additional features including simultaneous translation which will enable fans from different countries to talk in real... Continue reading at The Bookseller
[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 16:00 Territorial rights are "obsolete", and contribute to the erosion of publishers' margins, but publishing remains an "intimate" business that would not be improved if local nuances are not respected, delegates at Publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Fri, 03/06/2011 - 08:50 Like much of our world, BEA has shrunk but also expanded. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Wed, 25/05/2011 - 09:20 Two titles picked for BBC2s "Culture Show" special on debut novelists, broadcast in March, have made it to the shortlist for the Desmond Elliott Prize 2011. Ned Beaumans Boxer Beetle (Sceptre), also shortlisted for the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 20/05/2011 - 10:11 US bookseller Barnes & Noble has received an offer for the company from Liberty Media, a private investment group. The deal values the business at about $1bn, but Liberty said it expected to spend $500m on the acquisition... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Mon, 16/05/2011 - 09:10 Bidders for Waterstone's have a reported two weeks to express a formal interest in the chain, as parent HMV Group said it was in "advanced discussions" over a sale. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Publication Date: Fri, 13/05/2011 - 11:54 Titles on Russian history, the populace of Germany and a spiritual travelogue have been longlisted for the 2011 Authors' Club Dolman Travel Book of the Year. Molotov's Magic Lantern by Rachel Polonski (Faber), Germania by Simon Winder (Picador) and All... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Publication Date: Thu, 12/05/2011 - 09:30 Lonely Planet is to move some operations to London at the same time as making 70 staff redundant in Australia. Staff at the Lonely Planet office in Melbourne have been told a large part of the company's web operations are moving to the UK following... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Katie Allen Publication Date: Mon, 09/05/2011 - 08:50 Pearson, Blackwell and Jamie Oliver are a few book trade names to make it onto the Sunday Times Rich List 2011. Vincent Cowdray and the Pearson Family were jointly in at number 64, with the family up £165m on last years figure.... Continue reading at The Bookseller
[ The Bookseller | 2011-05-09 00:00:00 UTC ]
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Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD
[ AllThingsD | 2011-05-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 27/04/2011 - 09:11 The trustee of the estate of the late Willy the Wizard author Adrian Jacobs has appealed against the High Court's order for him to pay £1.5m as security for the costs of J K Rowling and Bloomsbury before the plagiarism... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Written By: Jenny Roper Publication Date: Wed, 27/04/2011 - 15:25 Book recommendation website Lovereading.co.uk has added Apple's iBooks to its ebook recommendations section. As well as pointing readers in the direction of ePub and Kindle formats, Lovereading.co.uk will now feature an... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:20 The new children's laureate, to be announced in June, will be branded the Waterstone's children's laureate for the first time. The chain has been the major sponsor of the laureateship since 2006, and is understood to have... Continue reading at The Bookseller
[ The Bookseller | 2011-04-21 00:00:00 UTC ]
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#continued support