How to use Facebook to take advantage of Google’s Q4 price surge

What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-10 00:00:00 UTC ]
News tagged with: #taking advantage #fight google #facebook advertising #holiday season #leading publishers #sponsored content

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Audible Rolls Out Lower-priced Subscription Plan

Audible is launching Audible Plus, a $7.95 per month service that will provide listeners will unlimited access to more than 68,000 hours of original content. In conjunction with the launch, the company has restructured its traditional credit-based subscription service into a new $14.95 per month... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audible rolls #unlimited access #original content #provide access #full catalog

Profile Books joins Facebook boycott

Independent publisher Profile Books, including imprints Serpent’s Tail, Viper Books and Souvenir Press, has joined the global Facebook advertising boycott led by by the advocacy group Stop Hate for Profit, withdrawing all Facebook and Instagram advertising with immediate effect. Continue reading at The Bookseller

[ The Bookseller | 2020-08-04 21:25:31 UTC ]
More news stories like this | News stories tagged with: #souvenir press #independent publisher

Amid a virus surge and government repression, Hong Kong’s oldest bookstore is closing.

I know that fingers can’t “plod,” but that is what they are doing now, delivering upsetting news that encapsulates this shitty year. As Hong Kong teeters on the edge of a serious coronavirus outbreak and democratic institutions continue losing a war of attrition with the Chinese government, the... Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-29 18:53:00 UTC ]
More news stories like this | News stories tagged with: #government repression #hong kong #oldest bookstore #chinese government #bookstore

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #sustained growth

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Scholastic Looks to Rebound from Q4 Slump

The Covid-19 pandemic led to a 40% decline in fourth quarter revenue at Scholastic and an operating loss of $46 million. The company said it expects a "slower than normal start" to the upcoming school year, and believes it will end the current fiscal year with revenue "slightly below" fiscal 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #operating loss #scholastic

Walliams still in top spot, as print sales surge continues

In a week when print once again maintained sky-high sales, posting a 16% rise in value against the same week in 2019, and a 14.3% jump in volume, David Walliams and Tony Ross' The World's Worst Parents (HarperCollins) racked up a second week as the UK Official Top 50 number one. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 01:48:14 UTC ]
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Canada Could Be Next in Challenging Google to Pay Publishers | News & Notes

In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
More news stories like this | News stories tagged with: #social justice #sexual orientation #print magazines #pays tribute #challenging times #publisher announced #digital content

M John Harrison | 'Boundaries can be fluid, to everyone’s advantage'

Comma collects the work of writing stalwart M John Harrison in a new collection that spans genres—and five decades of writing Continue reading at The Bookseller

[ The Bookseller | 2020-06-26 06:45:47 UTC ]
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What Publishers Can Learn From the Pandemic’s Engagement Surge

If there’s one thing that the pandemic has taught the publishing industry, it's that it must be prepared for anything. This was not only true in terms of how publishers were forced to manage their businesses through an unprecedented economic crisis, but also how they planned, produced and... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-24 11:00:28 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
More news stories like this | News stories tagged with: #marketing spend #vox media #ad dollars #public interest #entire industry #digital content #hearst #digital media

Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

Lockdown learning helps education market rise as study guides’ sales surge

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this | News stories tagged with: #study guides #sales surge #education sector #bestseller lists #nielsen

On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-12 19:36:21 UTC ]
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On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-12 19:36:00 UTC ]
More news stories like this | News stories tagged with: #black struggle #bookstore surges #black bookstores #americans seek #black experience #bookstore

Anti-racist book sales surge in US and Britain after George Floyd killing

Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian

[ The Guardian | 2020-06-03 14:40:35 UTC ]
More news stories like this | News stories tagged with: #robin diangelo #white supremacy #ijeoma oluo #police killing #george floyd #longer talking #white people #nielsen bookscan #combat racism #nielsen #bestselling book

Trump, Facebook, and the weaponization of free speech

Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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