What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look like, why Q4 is a peak time for Facebook advertising, keys for increasing ROI and who is already doing this well. Sponsored content by Keywee. The post How to use Facebook to take advantage of Google’s Q4 price surge appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-11-10 00:00:00 UTC ]
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Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian
[ The Guardian | 2020-06-03 14:40:35 UTC ]
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Yesterday—as protests sparked by the killing of George Floyd, a Black man in Minneapolis, continued across the US—things that President Trump said caused trouble again, and drove the news again. First, Trump laid into governors on a conference call that quickly leaked to the press; he called... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-06-02 12:08:10 UTC ]
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In Bennett’s second novel, the life choices of twin sisters echo across generations. Continue reading at The Washington Post
[ The Washington Post | 2020-06-01 09:11:24 UTC ]
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Brian Dumaine looks at the tactics and innovations that have powered the company. Continue reading at The Washington Post
[ The Washington Post | 2020-05-29 12:00:00 UTC ]
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Need an e-reader to get through pandemic lockdowns? Now’s a good time to get one. Amazon is running a sale on the standard Kindle that drops the price of the Special Offers version to $60, or $30 below its usual price. That’s similar to historic lows... Continue reading at Engadget
[ Engadget | 2020-05-25 15:30:13 UTC ]
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International research funding consortium cOAlition S has confirmed the price transparency requirements it will be requiring all publishers to adhere to from July 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 15:54:11 UTC ]
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Almost two years after it first started talking about the idea, Facebook finally announced the members of its Oversight Board, the “Supreme Court” that will—theoretically, at least—have the ability to overrule Facebook and its chief executive Mark Zuckerberg about whether certain types of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-14 11:45:42 UTC ]
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Andrew Mayne's The Girl Beneath the Sea (Thomas & Mercer) has made a splash in the Bookstat e-book top 10, sailing straight into the number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:58:28 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times
[ The New York Times | 2020-04-30 21:29:30 UTC ]
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Chancellor drops 20% levy on online news subscriptions and books as industry strugglesAmazon has confirmed it will cut the price of its Kindle ebooks from Friday, after the government announced it would bring forward plans to stop charging VAT on online publications because of the pandemic.The... Continue reading at The Guardian
[ The Guardian | 2020-04-30 18:11:42 UTC ]
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Sarah Frier traces the company’s cultural impact along with its business history. Continue reading at The Washington Post
[ The Washington Post | 2020-04-30 15:32:33 UTC ]
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The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships... Continue reading at AdWeek
[ AdWeek | 2020-04-27 19:15:41 UTC ]
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Beth O'Leary's The Flatshare (Quercus) has once again topped the Amazon Charts' Most-Sold: Fiction ranking, as Adam Kay's This is Going to Hurt (Picador), two years on from publication, claimed the Most-Sold: Non-Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2020-04-21 16:14:26 UTC ]
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Set in contemporary South Korea, Frances Cha’s new novel is an astute tale of four resilient women. Continue reading at The Washington Post
[ The Washington Post | 2020-04-21 14:13:00 UTC ]
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This is your guide to discovering free Google books and creating your own Google books library, with both classic and contemporary titles. Continue reading at Book Riot
[ Book Riot | 2020-04-13 10:34:51 UTC ]
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Exclusive data from Blackwell’s, Waterstones and Bookstat reveal that, with most UK readers housebound, educational titles, escapist fiction and soothing self-help is much in demand Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 16:08:12 UTC ]
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Half Price Books has laid off or furloughed 2,146 people, representing 78% of its workforce of 2,752. The company operates 126 stores in 17 states, all of which are closed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-02 04:00:00 UTC ]
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Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget
[ Engadget | 2020-03-24 12:31:00 UTC ]
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On March 19, lawyers from Hagens Berman filed a class action suit on behalf of consumers in the U.S. District Court in Seattle, accusing Amazon of a massive horizontal price fixing scheme involving its two million third-party sellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-23 04:00:00 UTC ]
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