How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

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Sea-weed? Boston seafood chain celebrates legal pot with trippy campaign: Marketer's Brief

Welcome to the latest edition of Marketer's Brief, a quick take on marketing news, moves and trends from Ad Age's reporters and editors. Send tips/suggestions to [email protected]. A Boston-area seafood chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization... Continue reading at Advertising Age

[ Advertising Age | 2019-08-21 19:13:12 UTC ]
More news stories like this | News stories tagged with: #75th anniversary #npd group #executive vp #previously cmo #jessica wohl #digital media

Growing kids’ market appeals to UK firms in Beijing as fair launches dedicated strand

Publishers and agents say they are expecting a positive Beijing International Book Fair, reflecting the growing Chinese market. Continue reading at The Bookseller

[ The Bookseller | 2019-08-20 19:02:53 UTC ]
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Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with: #marketing team #quarto group #quarto

Dutton says AFP must take extra steps before launching raids on the media

Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian

[ The Guardian | 2019-08-09 07:01:12 UTC ]
More news stories like this | News stories tagged with: #media organisations #extra steps #federal police #chilling effect #news corp

Campaign to launch diversity charity for children's books kicks off

Non-profit organisation We Need Diverse Books has kicked off its campaign to launch a UK branch to improve diversity and representation in children’s books, as Knights Of co-founder Aimée Felone said the project needs industry-wide support. Continue reading at The Bookseller

[ The Bookseller | 2019-07-30 15:42:06 UTC ]
More news stories like this | News stories tagged with: #diverse books #non-profit organisation

Co-op launches campaign to protect community hubs

Brand offers financial support to help restore parks, libraries and leisure centres. Continue reading at Media Week

[ Media Week | 2019-06-28 09:22:56 UTC ]
More news stories like this | News stories tagged with: #libraries

Conde Nast launches new ad program for performance marketers

The new ad units, which are both video and interactive, require a minimum spend of $20,000. The post Conde Nast launches new ad program for performance marketers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-23 04:01:28 UTC ]
More news stories like this | News stories tagged with: #ad units

Inside Open Road Integrated Media's Data Driven E-Book Marketing Success Story

Open Road has evolved into a leading marketing platform, boosting sales and discoverability for its publishing partners. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #open road #boosting sales #publishing partners

Raven launches its 'biggest ever campaign' for Clark-Platts' The Flower Girls

The marketing campaign for The Flower Girls by Alice Clark-Platts will be Raven Books’ largest to date. Continue reading at The Bookseller

[ The Bookseller | 2019-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raven books

An NFL-backed data firm is launching a sports-gambling marketing company

Sportradar AG, a data provider backed by the NFL and Michael Jordan, is launching a new sports-gambling marketing company, seeking to capitalize on the rapidly growing billion-dollar industry.Called Ad:s, the company will help sports books reach new customers through TV, radio, internet and... Continue reading at Advertising Age

[ Advertising Age | 2019-01-17 00:00:00 UTC ]
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Knights Of launches crowdfunding campaign for more bookshops

Inclusive publisher Knights Of, which launched a pop-up bookshop in Brixton in October, is aiming to raise £30,000 to open a permanent bookselling business. Continue reading at The Bookseller

[ The Bookseller | 2018-12-05 00:00:00 UTC ]
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Campaign to Promote Physical Bookstores Launched

A number of industry members have gotten together to form Love Your Bookstore, a campaign aimed to help draw attention to all physical bookstores as the holiday shopping season begins. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign aimed #industry members #draw attention #physical bookstores

John Green and PRH launch Mind fundraising campaign

Penguin Random House Children’s has pledged to donate money to the mental health charity Mind as part of a fundraising campaign tied to John Green’s latest book Turtles All The Way Down. Continue reading at The Bookseller

[ The Bookseller | 2018-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john green

Drake launches campaign to get refugee tale into schools

Drake – The Bookshop has launched a campaign to place 285 copies of refugee tale The Day War Came into schools whilst also raising money for the author, illustrator and charity. Continue reading at The Bookseller

[ The Bookseller | 2018-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #refugee tale #raising money

Osiander success story defies tough market

Increasing pressure on sales and costs together with fewer customers on the shopfloor has created a challenging bookselling environment in Germany. Continue reading at The Bookseller

[ The Bookseller | 2018-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increasing pressure

Hermes Gowar and Aujla marketing campaigns win plaudits

Campaigns for Imogen Hermes Gowar's The Mermaid and Mrs Hancock (Vintage) and Rupy Aujla's The Doctor's Kitchen (HarperCollins) have been ranked among the best marketing campaigns of spring 2018. Continue reading at The Bookseller

[ The Bookseller | 2018-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermes gowar

BA launches rate relief campaign

Bookshops are asking to be given the same business-rate relief as pubs, arguing they help to drive social cohesion in a similar way to drinking establishments. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
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Missingham launches Lounge Marketing

Lounge Books founder Sam Missingham, formerly digital project manager at HarperCollins, is launching a book marketing service for authors called Lounge Marketing. Continue reading at The Bookseller

[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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Get 'Smart Work -- How to Boost Your Productivity in 3 Easy Steps' ($10 value) FREE for a limited time

Are you drowning in constant emails, phone calls, paperwork, interruptions and meeting actions? Smart Work is the busy professional's guide to getting organized in the digital workplace You'll develop a simple and sustainable productivity system to organize your actions, manage your inputs and... Continue reading at Betanews

[ Betanews | 2017-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone calls #enterprise administrators #mobile technology

Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group

This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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