How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]

Other Publishing stories related to: 'How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps'

SelfMadeHero launches Draw Your Bookshop lockdown campaign

Graphic novel publisher SelfMadeHero is launching a social media campaign calling for artists to support bookshops with a drawing of their favourite store. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 06:10:11 UTC ]
More news stories like this | News stories tagged with: #publisher selfmadehero #support bookshops #graphic novel #bookshop

PA's week-long #WorkInPublishing campaign launches for 2020

The Publishers Association’s Work in Publishing campaign, aimed at encouraging young people between the ages of 14 and 24 to pursue a career in publishing, takes place this week (16th–20th November), involving publishers including HarperCollins, Penguin Random House and Hachette UK. Continue reading at The Bookseller

[ The Bookseller | 2020-11-15 21:16:00 UTC ]
More news stories like this | News stories tagged with: #publishers association #takes place #penguin random house

S&S launches regional campaign for Thomas' Firewatching

Simon & Schuster is launching a billboard campaign in Sheffield to promote Russ Thomas' debut novel Firewatching. Continue reading at The Bookseller

[ The Bookseller | 2020-11-02 11:36:23 UTC ]
More news stories like this | News stories tagged with: #simon schuster

Pluto launches pre-order campaign supporting immigrant welfare body

Pluto has launched a pre-order campaign which helps raise funds for the Joint Council for the Welfare of Immigrants. It comes ahead of the publication of The Truth About Modern Slavery by Emily Kenway in January next year. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 00:21:20 UTC ]
More news stories like this | News stories tagged with: #pre-order campaign

Workman Launches Campaign to Support Indie Bookstores

Workman Publishing has launched a campaign to encourage readers to buy books from their local independent bookstore this holiday season, under the slogan. "Shop Local NOW, So You Can Shop Local FOREVER." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #workman publishing #encourage readers #buy books #holiday season #shop local #independent bookstore

ABA Kicks Off New Marketing Campaign

As Amazon's yearly two-day sales initiative, Prime Day, winds down on Wednesday, the ABA is launching a new marketing campaign, Boxed Out, that features provocative installations in front of six independent bookstores urging readers to avoid Amazon and shop local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-14 04:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #prime day #shop local

Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
More news stories like this | News stories tagged with: #ad campaign #amazon publishing

Cowell launches campaign to highlight children's authors and illustrators of colour

A campaign designed to help create visibility and generate book sales for emerging children's authors and illustrators of colour has been launched by BookTrust Represents and Waterstones children’s laureate Cressida Cowell. Continue reading at The Bookseller

[ The Bookseller | 2020-10-05 01:01:07 UTC ]
More news stories like this | News stories tagged with: #booktrust represents #waterstones children

How to launch a successful start-up

Gauthier Van Malderen, who co-founded digital textbook subscription service Perlego with friend Matthew Davies in 2016 and was named one of 2020's Rising Stars, shares his top tips for launching your own start-up. Continue reading at The Bookseller

[ The Bookseller | 2020-09-10 11:07:24 UTC ]
More news stories like this | News stories tagged with: #rising stars #top tips

Women Don't Owe You Pretty author launches instagram campaign

Author Florence Given is launching an instagram campaign, encouraging followers to pose with a copy of her debut feminist memoir, Women Don't Owe You Pretty (Cassell). Continue reading at The Bookseller

[ The Bookseller | 2020-08-20 11:12:41 UTC ]
More news stories like this | News stories tagged with: #women don

Bluemoose launches inclusive campaign with Arkbound Foundation

Bluemoose Books and charity publisher Arkbound Foundation are launching a crowdfunding campaign to support marginalised writers and diversity-led publishers struggling to survive in the wake of the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 04:49:00 UTC ]
More news stories like this | News stories tagged with: #bluemoose books #crowdfunding campaign

AHRC launches pandemic culture campaign

The Arts and Humanities Research Council (AHRC) is to explore the impact of culture during the Covid-19 pandemic via a new campaign, Boundless Creativity. Continue reading at The Bookseller

[ The Bookseller | 2020-05-07 09:18:11 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic

Elliott & Thompson launches online campaign of 'soothing words'

Elliott & Thomspon is launching an online campaign to show "the comfort words can bring", in partnership with author Paul Anthony Jones. Continue reading at The Bookseller

[ The Bookseller | 2020-05-06 02:55:55 UTC ]
More news stories like this | News stories tagged with: #online campaign

National Writing Day launches online #writefromhome campaign

National Writing Day is launching a bank of online writing resources for students, as part of a campaign to encourage them to write during lockdown. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 22:46:41 UTC ]
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Indies Launch GoFundMe Campaigns to Survive Coronavirus Shutdown

Several indies have launched, with varying degrees of success, GoFundMe fundraising campaigns to help them raise funds to pay bills and employees during a national shutdown that may last for months. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #varying degrees #raise funds #pay bills

Congress launches digital markets competition inquiry as US e-book lending row continues

Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 13:43:25 UTC ]
More news stories like this | News stories tagged with: #e-book lending #libraries #e-book

David Cameron publication day: Former PM hits campaign trail as HarperCollins hails pre-order success

David Cameron marked publication day of his autobiography today with a flurry of high profile interviews as HarperCollins hails the success of his memoir. Continue reading at The Bookseller

[ The Bookseller | 2019-09-18 16:43:56 UTC ]
More news stories like this | News stories tagged with: #harpercollins

S&S UK Children's launches Love Your Library campaign with Peters

Simon & Schuster Children’s UK is partnering with specialist book suppliers Peters to launch the ‘Love Your Library’ campaign, supported by the Great School Libraries campaign, the School Library Association, CILIP and CILIP’s School Libraries Group. Continue reading at The Bookseller

[ The Bookseller | 2019-09-11 18:20:15 UTC ]
More news stories like this | News stories tagged with: #library campaign #libraries

Librarians Launch National Campaign to Oppose Macmillan’s Library E-book Embargo

“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #clear message #macmillan #e-book