How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection... Continue reading at 'AdWeek'

[ AdWeek | 2024-01-23 13:42:51 UTC ]

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Prize launched for undiscovered picture book talent

Stratford Literary Festival and independent publisher The Salariya Book Company are launching a prize for new picture book authors and illustrators. Continue reading at The Bookseller

[ The Bookseller | 2016-11-02 00:00:00 UTC ]
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Pinterest Enlists Top Creators and Production Shops to Craft Posts for Marketers

As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called... Continue reading at AdWeek

[ AdWeek | 2016-10-19 00:00:00 UTC ]
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At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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PRH voted fifth best place to work in UK media

Penguin Random House has been voted one of the top five media companies to work for in the UK, according to anonymous employee rating site Glassdoor, ahead of the BBC and Sky, and the only book publisher to make the top 10. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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Twitter to Open Pre-Roll Video Ad Program to Influencers

Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age

[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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Blanca Rosa Roca: An Independent Publisher in Spain’s Recovery

While Spain's market may never recoup the 40% of sales lost in the recession, Blanca Rosa Roca counts herself a survivor in a recession-ravaged marketplace. The post Blanca Rosa Roca: An Independent Publisher in Spain’s Recovery appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-26 00:00:00 UTC ]
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Robots to help in Amazon's new Essex warehouse

Amazon is to open a new fulfilment centre in Essex next spring to meet increasing customer demand and support the growing number of third party Amazon Marketplace sellers. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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NBCUniversal strikes deal for 'Harry Potter' films, theme park extras

NBCUniversal is continuing under the spell of “Harry Potter,” striking an exclusive deal with Warner Bros. to bring films of the juggernaut franchise to two NBCUniversal cable channels. The agreement, announced Monday, extends the relationship between the two media companies by conveying... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-08-09 00:00:00 UTC ]
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Facebook Stands Up To Clickbait, Day 2: The Media Responds

The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts... Continue reading at Advertising Age

[ Advertising Age | 2016-08-06 00:00:00 UTC ]
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Publishers Look to Crack the National Parks Market

With the National Parks enjoying a popular centennial year, publishers are working with in-park gift shops to reach the growing number of parks visitors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-05 00:00:00 UTC ]
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Are South Korean Readers Rediscovering Their Literature?

As a growing number of readers in South Korea reportedly are rediscovering their authors' literature, industry players are upbeat about this year's book sales potential. The post Are South Korean Readers Rediscovering Their Literature? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-05 00:00:00 UTC ]
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Novella by Saddam Hussein gets English translation

Described by publisher as ‘a mix between Game of Thrones and the UK House of Cards-style fiction’, the book is due out in DecemberA novella written by Saddam Hussein, and finished in the lead-up to the 2003 Iraq war, is set to be translated into English for the first time by a UK... Continue reading at The Guardian

[ The Guardian | 2016-07-11 00:00:00 UTC ]
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As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled by SocialFlow, a social analytics company used by many major publishers, video content posted by... Continue reading at AdWeek

[ AdWeek | 2016-06-30 00:00:00 UTC ]
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How Hearst's New Trend-Predicting Platform Will Benefit Advertisers

For the past two years, Hearst has been quietly developing its own hit predictor. Called Buzzing@Hearst, the analytics-driven platform analyzes thousands of articles across Hearst's vast array of properties, from newspapers and magazines to local TV stations, to determine which articles are... Continue reading at AdWeek

[ AdWeek | 2016-06-22 00:00:00 UTC ]
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Publisher Reach on Facebook Is Down 42%

Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek

[ AdWeek | 2016-06-04 00:00:00 UTC ]
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Haynes to axe 17% of workforce due to falling sales

Independent publisher of user manuals Haynes is to close its US and Swedish bases and axe 41 jobs due to falling demand for print manuals. Continue reading at The Bookseller

[ The Bookseller | 2016-05-19 00:00:00 UTC ]
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BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the broadcast, the online publisher's video feed stalled and some 35,000 Facebook viewers were left with nothing to... Continue reading at AdWeek

[ AdWeek | 2016-05-17 00:00:00 UTC ]
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What publishers want Snapchat to fix about Discover

Talk to anyone, and it's clear that the the mostly young Snapchat audience is less enthusiastic about Discover than the media companies. Traffic to Discover is a fraction of the regular user activity that reaches more than 100 million people a day. The main focus of the app will always be the... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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Singapore's Monsoon Books opens UK branch

Monsoon Books, the independent publisher of English-language books based in Singapore, has opened an office in the UK for its editorial and marketing teams. Continue reading at The Bookseller

[ The Bookseller | 2016-03-10 00:00:00 UTC ]
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Toy Fair Exhibitors Hope to Stretch Their Brands Beyond Books

Most publishers and authors used their booth presence at the North American International Toy Fair to sell books and sidelines, though a growing number were also on the hunt for new licensing deals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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