How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection... Continue reading at 'AdWeek'

[ AdWeek | 2024-01-23 13:42:51 UTC ]

Other news stories related to: "How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media"


'Bookless libraries' – has it really come to this?

A growing number of public and college libraries are deciding to remove paper-and-ink books from their shelves. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-18 00:00:00 UTC ]
More news stories like this


Making a Case for HTML5 Investment

HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this


4 Ways Publishers are Using TinyPass for Paid Content

When Google gave up on its One Pass paid content system last month, RR Donnelley’s Press+ strengthened its standing as the paid content platform of choice for a growing number of news publishers. However, with audience revenue models evolvi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-23 00:00:00 UTC ]
More news stories like this


HuffPo to help brands make their own sites

The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York

[ Crains New York | 2012-05-23 00:00:00 UTC ]
More news stories like this


Soho Press Pushes Forward Under Hruska

Soho Press, an independent publisher with a full-time staff of nine, is made up of a band of fiercely loyal book lovers. The press was taken over by publisher Bronwen Hruska in 2010.Juliet Grames, Soho’s senior editor, said, about working with her: “For our first 25 years we were a quality... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-04 00:00:00 UTC ]
More news stories like this


Quadrille makes new appointments

Written By: Charlotte Williams Publication Date: Tue, 15/11/2011 - 08:15 Quadrille has made a series of promotions and appointments within its sales teams, with Melanie Gray stepping up to become UK sales director, joining the board at the independent publisher. The moves follow Faber's launch... Continue reading at The Bookseller

[ The Bookseller | 2011-11-15 00:00:00 UTC ]
More news stories like this


Implementing a Mobile Strategy as an Independent Publisher

A b-to-b publisher shares lessons from its first app launch including mobilizing Web sites and implementing QR codes. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
More news stories like this


Continuum crowned indie publisher of the year

Written By: Graeme Neill Publication Date: Fri, 11/03/2011 - 09:04 Continuum has been crowned the Independent Publishers Guild's Independent Publisher of the Year at the IPG awards, in a night when it and Faber won two awards. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-11 00:00:00 UTC ]
More news stories like this


Execs Imagine the Company of the Future

Media companies of the future will be organized differently from the way they are now, with much higher capital expense costs and much greater need for in-house digital development skill. That, with some accommodations for varying markets and editorial missions, was essentially the conclusion of... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-10 00:00:00 UTC ]
More news stories like this


Profits at Anova increase 300%

Written By: Graeme Neill Publication Date: Wed, 09/03/2011 - 14:49 Profits at Anova have increased by almost 300% to £640,000 in 2010, according to provisional figures released by the independent publisher. The figures, for the year to end February 2011, are subject to audit and showed... Continue reading at The Bookseller

[ The Bookseller | 2011-03-09 00:00:00 UTC ]
More news stories like this


Go Your Own Way

Finding a niche and sticking to it is considered the golden rule for an independent publisher to have long-term success. And while that was evident again among the 10 indies who made the cut in PW's annual look at fast-growing small presses, every house plots its own particular path. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
More news stories like this