How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection... Continue reading at 'AdWeek'

[ AdWeek | 2024-01-23 13:42:51 UTC ]

Other news stories related to: "How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media"


Vicky Barker joins b small publishing as art director

Independent publisher b small has hired Vicky Barker, formerly a freelance illustrator and designer, as art director. Continue reading at The Bookseller

[ The Bookseller | 2019-02-01 00:00:00 UTC ]
More news stories like this


Jacaranda reveals plans to publish 20 black British writers in 2020

Indie publisher says its #Twentyin2020 initiative will cover fiction, non-fiction and poetry and help ‘normalise’ diverse readersA group of unnamed individuals has donated £25,000 towards an independent publisher’s initiative to publish 20 black British writers in 2020, in the hope it will... Continue reading at The Guardian

[ The Guardian | 2019-01-29 00:00:00 UTC ]
More news stories like this


Is It Time to Take Advantage of Virtual Events?

To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
More news stories like this


Lee Enterprises Reverses Course, Un-Hires New Publisher After Tweets Surface

[caption id="attachment_137853" align="alignright" width="150"] Paul McArthur[/caption] That was fast. A day after announcing the hiring of GateHouse Media senior VP Paul McArthur as regional publisher overseeing four Montana-based news outlets, Lee Enterprises has reversed its decision,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
More news stories like this


Snapchat gives publishers a new way to make Stories and money

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos... Continue reading at Advertising Age

[ Advertising Age | 2018-09-13 00:00:00 UTC ]
More news stories like this


Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture

An independent publisher in the UK sees how sports are changing, and is taking steps to address the gender gap in outdoor adventure literature–with an anthology by and about women. The post Vertebrate Publishing’s New Climb: Bringing Adventuring Women Into the Picture appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this


The Emma Press buys Latvian children’s books

Independent publisher The Emma Press has bought the UK English language rights to several Latvian children's books.  Continue reading at The Bookseller

[ The Bookseller | 2018-08-03 00:00:00 UTC ]
More news stories like this


Celtic Spirituality Enjoys Another Renaissance

Three new books on Celtic spirituality publishing this fall are being aimed at a growing number of non-religious readers who are interested in alternative faiths. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-25 00:00:00 UTC ]
More news stories like this


Little Island looks to the future after quadruple CBI awards nod

The children’s independent publisher, founded as an offshoot of New Island Books, is going from strength to strength both at home and abroad. Continue reading at The Bookseller

[ The Bookseller | 2018-07-24 00:00:00 UTC ]
More news stories like this


Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse

The 10-year-old Düsseldorf University Press is acquired by Berlin's De Gruyter, while a US independent publisher of Mo Yan and Octavio Paz is to be distributed by Simon & Schuster.  The post Industry Notes: Germany’s De Gruyter Buys Düsseldorf; S&S Distributes Skyhorse appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-23 00:00:00 UTC ]
More news stories like this


Business management tools: A how-to guide for media companies

Today’s consumers expect access to content, whenever and however they want, putting media and publishing companies under extreme pressure to meet this demand cost-effectively. Faced with diminishing revenues from traditional advertising and subscriptions they must find new ways to drive revenue... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this


How publishers are bridging their Instagram and Facebook audiences

Following Facebook’s algorithm change, media companies are turning to Instagram, which is also turning them back to Facebook, albeit in a different way. The post How publishers are bridging their Instagram and Facebook audiences appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-06-18 00:00:00 UTC ]
More news stories like this


Is Facebook’s News Shows on Watch an Olive Branch to Publishers?

After Facebook head of news products Alex Hardiman announced last week that the social network is funding an initiative to create news shows from 10 to 12 U.S. publishers for its Facebook Watch video platform, the social platform revealed details today about the first batch of series. Neither... Continue reading at AdWeek

[ AdWeek | 2018-06-07 00:00:00 UTC ]
More news stories like this


Licensing Expo 2018: Publishers Look to Product Extensions to Attract More Readers

While most publishers at Licensing Expo in Las Vegas this week are there as attendees, a growing number of houses are participating as exhibitors as well. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-23 00:00:00 UTC ]
More news stories like this


Most Booksellers Opt to Still Sell Díaz

Despite the allegations of harassment against Junot Díaz, most booksellers have opted to continuing selling his books, while acknowledging they are troubled by the growing number of authors who have been accused of sexual misconduct. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-10 00:00:00 UTC ]
More news stories like this


How Amazon is priming its ad business for the next year

Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age

[ Advertising Age | 2018-04-30 00:00:00 UTC ]
More news stories like this


Cottage Door Press to Acquire Parragon Assets

The independent publisher, founded in 2014, has agreed to acquire what it termed “a substantial portion of [the] worldwide intellectual property rights” of Parragon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-05 00:00:00 UTC ]
More news stories like this


Why media companies are shifting their attention from Facebook to YouTube

Unlike Facebook, YouTube offers publishers a video-specific audience and an established path to revenue. The post Why media companies are shifting their attention from Facebook to YouTube appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-14 00:00:00 UTC ]
More news stories like this


Alexie Declines Literary Award; Paperback Release Postponed

Amid a growing number of allegations of sexual misconduct, Sherman Alexie has declined the 2018 ALA’s Andrew Carnegie Medal for Excellence in Nonfiction and asked Hachette Book Group to postpone release of the paperback edition of the book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-11 00:00:00 UTC ]
More news stories like this


Maths - No Problem! scoops IPG's Independent Publisher of the Year

Maths - No Problem! has been named Ingram Content Group Independent Publisher of the Year at this year's IPG Independent Publishers Awards. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
More news stories like this