Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of people who come 25 times a month are up 56 percent. It's hard to change the minds of advertisers that are focused on scale, though. The post How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-28 00:00:00 UTC ]
The International Publishers Association this year opens several targeted informational programs to Frankfurt's trade visitors this week. The post At Frankfurter Buchmesse: Key IPA Events Are Open to Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-10-14 06:30:55 UTC ]
More news stories like this | All news stories tagged with:
#publishers association
#year opens
#trade visitors
#frankfurter buchmesse
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#nielsen
#online publisher
#exclusive data
#environmental activist
#ad lib
#patrick mahomes
Nada Stirratt, VP of North America at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss what storytelling means for Facebook users and advertisers. Plus, the need for brands to personalize messaging at scale—and how Facebook Stories can help. A custom video... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 21:00:00 UTC ]
More news stories like this | All news stories tagged with:
#associate publisher
#facebook users
Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#executive chairman
#rupert murdoch
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | All news stories tagged with:
#recently begun
#featuring images
#ways rose
#rival snapchat
#viral videos
#emphasizing messages
#ranking formula
#video-sharing app
#changetheireditorial decisions
#trial system
#algorithm relies
#lack thereof
#tech incubator
#senior director
#measure theirself-worth
Facebook is running an experiment to hide "like" counts and other public-facing social scores in select markets. The social network confirmed Friday that it started hiding like, reaction and video view counts in a limited test across the social network as part of an effort to improve the... Continue reading at Advertising Age
[ Advertising Age | 2019-09-27 20:39:27 UTC ]
More news stories like this | All news stories tagged with:
#recently begun
#featuring images
#ways rose
#rival snapchat
#viral videos
#emphasizing messages
#ranking formula
#video-sharing app
#changetheireditorial decisions
#trial system
#algorithm relies
#lack thereof
#tech incubator
#senior director
#measure theirself-worth
Trapeze has snapped up a new novel from Michele Gorman about two families who swap houses when volcanic ash cancels their flights. Continue reading at The Bookseller
[ The Bookseller | 2019-09-25 17:35:24 UTC ]
More news stories like this |
Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-09-24 04:01:07 UTC ]
More news stories like this | All news stories tagged with:
#digital publisher
#youtube stars
#facebook appeared
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing news
#anonymous tip
#cut deals
#chicago bulls
#simon dumenco
But just how “real” is it? Five years ago, Mark Zuckerberg stated in no uncertain terms that Facebook was going to build the metaverse, a digital world that’s a surrogate for our real one, predicted by science fiction for decades. That’s why he bought Oculus, and invested heavily in VR. But a... Continue reading at Fast Company
[ Fast Company | 2019-09-04 09:00:55 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#invested heavily
#digital world
Digital marketing approaches supported by 5G and edtech in early-age English-language training were key interests at the 2019 Beijing Book Fair. The post Beijing International Book Fair Cites 320,000 Visitors, High Tech Interest appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-27 05:30:18 UTC ]
More news stories like this |
Bestselling bloggers-turned-cookbook authors Kay Featherstone and Kate Allinson have revealed details for their second cookbook, Pinch of Nom: Everyday Light for Bluebird, featuring recipes which all consist of 400 calories or less. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 00:34:30 UTC ]
More news stories like this | All news stories tagged with:
#cookbook
#revealed details
#kate allinson
The actor, stand-up comic, and children’s book author invites readers into her head with a collection of “little weirds.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#children’s book
#jenny slate
The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#ad dollars
Michael Morpurgo will publish a book this September about a young Afghan refugee, inspired by Jonathan Swift’s Gulliver’s Travels. Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 23:38:39 UTC ]
More news stories like this | All news stories tagged with:
#jonathan swift
#michael morpurgo
#afghan refugee
Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#print version
#daily newsletter
Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | All news stories tagged with:
#book app
#antitrust action
#ad sales
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 10:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hearst magazine
#forwarded email
Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | All news stories tagged with:
#verso
#ad dollars
#share information
#media players
Facebook's Carolyn Everson says the company is happy to talk about brand safety if the advertiser wants to. Other Cannes highlights include more celebrity sightings and expensive juice. The post Cannes Briefing: Facebook wants to regain trust (and change the topic) appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-19 04:01:44 UTC ]
More news stories like this | All news stories tagged with:
#verso
#brand safety