How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars

Facebook's algorithm can giveth as well as taketh away, which has some publishers reconsidering its relationship to the platform. Slate, for one, is now measuring itself by a set of reader loyalty metrics as a way to prove its distinctiveness to advertisers. So far this year, the number of people who come 25 times a month are up 56 percent. It's hard to change the minds of advertisers that are focused on scale, though. The post How Slate tried to wean itself from fly-by Facebook visitors in favor of loyal regulars appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-09-28 00:00:00 UTC ]

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Facebook always wins: Data shows publishers are buying far more Facebook traffic

Even with publishers grousing about Facebook's shortcomings as a source of revenue and organic traffic, publishers are putting a lot more resources into dark posts, according to Keywee data. The post Facebook always wins: Data shows publishers are buying far more Facebook traffic appeared first... Continue reading at Digiday

[ Digiday | 2017-07-19 00:00:00 UTC ]
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‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming

Facebook wants shows, and publishers are happy to comply -- but question whether this is just another short-term "product test" for the company. The post ‘Facebook is only half in’: Creators doubt Facebook’s commitment to original programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-12 00:00:00 UTC ]
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Video publishers seek to extend Facebook content beyond Facebook

Facebook video publisher Attn is producing a long-form version of its popular video series “America Versus,” which will live on its site and streaming platforms. Attn has also produced other content for HBO Now and Spotify. Similarly, CNN’s Great Big Story just premiered its first TV show on the... Continue reading at Digiday

[ Digiday | 2016-12-06 00:00:00 UTC ]
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Facebook Is Testing Mid-Roll Video Ads in Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Viral site LittleThings is big on Facebook, but not Facebook video yet

Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday

[ Digiday | 2015-11-19 00:00:00 UTC ]
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How Facebook M Will Hook Us On Shopping At Facebook

A new personal assistant called Facebook M allows you to buy things by chatting with a Faceless assistant in Messenger.In March, Facebook quietly revealed a major play. Their Messenger platform, with 700 million users, would be updated to allow you to buy things right in the chat window. Looking... Continue reading at Fast Company

[ Fast Company | 2015-08-27 00:00:00 UTC ]
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Facebook to Help Mobile Apps Auction Off Their Ads Using Facebook Data

For years Facebook has considered itself a mobile-first company, so it's perhaps not surprising that the company's first attempt to automate the sale of ads running outside of Facebook will be limited to mobile.Mobile app publishers can now sell their in-app display and video ad inventory... Continue reading at Advertising Age

[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook Gives Publishers New Tools, Hopes They’ll Use Them to Give Facebook More Stuff

Facebook has been courting content companies for years because it wants content companies to bring more of their content to Facebook. Here’s a new example: A set of tools that will make it easier for publishers to share their stuff ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-12-11 00:00:00 UTC ]
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Facebook Misery Index: Quantifying exactly how bad Facebook makes you feel

2013 hasn't been especially kind to Facebook. The Facebook Home app launcher, announced in April, was poorly received by consumers. Then, in June, the social media service fell under the scrutiny of privacy advocates as information surfaced about Silicon Valley's relationship with the NSA. But... Continue reading at PC World

[ PC World | 2013-12-18 00:00:00 UTC ]
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Facebook Wants to Be a Newspaper. Facebook Users Have Their Own Ideas.

It's tough to make everyone happy. Can Facebook reconcile its high-minded design ideals with the interests of users and publishers? Continue reading at AllThingsD

[ AllThingsD | 2013-12-10 00:00:00 UTC ]
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Audiobook Review: ‘Lifeform,’ by Jenny Slate

The comedian Jenny Slate reads the audiobook version of “Lifeform,” her new memoir about parenting. Continue reading at The New York Times

[ The New York Times | 2024-10-23 09:02:21 UTC ]
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The 2024 Frankfurter Buchmesse: 230,000 Visitors Overall

Some 115,000 trade visitors from 153 countries were at Frankfurter Buchmesse last week, covered by 7,500 news-media representatives. The post The 2024 Frankfurter Buchmesse: 230,000 Visitors Overall appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-22 15:06:16 UTC ]
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Frankfurt at Midpoint: Trade Visitors Are Up 9 Percent

The 76th edition of the world's largest international book publishing trade show sees 114,000 trade visitors from 131 countries. The post Frankfurt at Midpoint: Trade Visitors Are Up 9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-19 03:06:44 UTC ]
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Give me more Putinas, por favor: A Conversation with Giannina Braschi, by Sandra Guzmán

Give me more Putinas, por favor: A Conversation with Giannina Braschi, by Sandra Guzmán Interviews [email protected] Mon, 09/23/2024 - 15:16 Photo by Laurent BadessiThe last time I saw Giannina Braschi was a year ago at the 92NY in New York City.... Continue reading at World Literature Today

[ World Literature Today | 2024-09-23 20:16:07 UTC ]
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Lord of the Flies at 70: how a classic was reimagined as a graphic novel

Dutch illustrator Aimée de Jongh talks about turning William Golding’s haunting novel into a visual artwork, while the author’s daughter and others reflect on its evolving message of humanityLike many Dutch teenagers – like many teenagers, full stop – Aimée de Jongh first read Lord of the Flies... Continue reading at The Guardian

[ The Guardian | 2024-08-25 13:00:02 UTC ]
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Sarah J. Maas Flies Bloomsbury to Record Highs

Sales of books by the romantasy superstar rose a total 161% in fiscal year 2024, leading to a 57% jump in profits on a 30% increase in sales for Bloomsbury in the year ended February 29. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-05-23 04:00:00 UTC ]
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Italy’s Torino Book Fair Reports 220,000+ Visitors

The five-day Torino Book Fair closed on May 13 after hosting some 4,300 professional meetings and the Aficionado Award celebration. The post Italy’s Torino Book Fair Reports 220,000+ Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-05-15 18:57:20 UTC ]
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Bologna Children’s Book Fair Closes With 31,735 Trade Visitors

The Bologna Children's Book Fair reports 31,735 trade visitor attendees in 2024, an increase of 10 percent over 2023. The post Bologna Children’s Book Fair Closes With 31,735 Trade Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-04-11 17:33:28 UTC ]
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Meta is killing the Facebook News tab in the US and Australia

In early April, the Facebook News tab will start disappearing for users in the US and Australia. Meta has announced that it's deprecating the dedicated tab found in the bookmarks section of its social network as part of its efforts to "align [its] investments to [its] products and services... Continue reading at Engadget

[ Engadget | 2024-03-01 08:27:50 UTC ]
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A Summary and Analysis of J. G. Ballard’s ‘My Dream of Flying to Wake Island’

By Dr Oliver Tearle (Loughborough University) ‘My Dream of Flying to Wake Island’ is a 1974 short story by the British writer J. G. Ballard (1930-2009). Ballard’s unique contribution to literature was to take the trappings of science fiction – space travel, new technologies, and the rest of it –... Continue reading at Interesting Literature

[ Interesting Literature | 2024-02-09 15:00:22 UTC ]
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