Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of their monthly traffic from old pieces. They're doing it by updating their stories more frequently, often multiple times per year, creating new sections and contexts for their content, and disseminating it at strategic times via social media and newsletters. The post How publishers squeeze new traffic out of their old content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-11 00:00:00 UTC ]
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The Custom Content Council received a record 638 entries for its annual award ceremony this year, and 160 guests gathered in New York City last night to celebrate the winners. Gold, silver and bronze awards were given in design, editorial and strategic initiatives in print and digital custom media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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#penton media
For nearly a decade, some say even longer, people in the publishing industry have been decrying the death of the midlist. As the story goes, the industry consolidatedsmaller and midsize publishers were gobbled up and brought together into six large houses that themselves are small pieces of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
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#small presses
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A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News
[ BBC News | 2011-11-04 00:00:00 UTC ]
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New York - We asked them for five, and they gave us ten. At the 2011 FOLIO: Show today, Golf Digest associate editor Ashley Mayo and Summit Business Media group editorial director James Green shared some of the best content tools to manage workflow. Heres what made the cut for social media,... Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 31/10/2011 - 08:20 The first official sales charts including ebook sales data have been published in the Wall Street Journal this weekend, with Nielsen BookScan now supplying ebook sales reports to the US paper. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 28/10/2011 - 08:00 Peter Bazalgette, the man responsible for introducing "Big Brother" to the UK, is turning his hand to publishing, launching a new company with a biography of food critic Egon Ronay. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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#big brother
Quick Response, or QR, codes, those black-and-white pixel squares that function as super charged consumer bar codes, are on advertisements, Web sites, and anything else at which you can point a QR reader. While publishers have been putting QR codes on jacket covers for several years, they have... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 28/10/2011 - 08:30 Waterstone's is set to publish a print and ebook anthology to celebrate the shortlist for the 2012 Sunday Times EFG Private Bank Short Story Award. The high street bookseller will publish the titles on 4th March next year, and... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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After the initial flurry of excitement surrounding the release of their digital editions, magazine publishers are now beginning to focus on the strategies behind the products. In addition to complete digital editions, many are seeking other avenues to repackage and sell digital content. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 28/10/2011 - 08:40 Kobo will move into publishing, its c.e.o. has announced, with plans to offer complete publishing services directly authors, Canadian CBC News reports. C.e.o. Michael Serbinis told the network that Kobo will roll out its... Continue reading at The Bookseller
[ The Bookseller | 2011-10-28 00:00:00 UTC ]
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After a mainly flat first half for ad pages in 2011, big publishers are seeing ad page numbers fall in the third quarter. According to data from MagazineRadar, Meredith Corp.s magazine portfolio saw the biggest fall out of the big consumer publishers, down 11 percent in Q3. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-27 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 15:07 Social networking site Anobii has signed retail partnerships with 10 UK publishing companies, including the UK's four biggest publishers, meaning the site will sell their ebooks from the end of October. Penguin, Random... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 26/10/2011 - 08:29 Headline has acquired two novels by Mark Mills, previously published by HarperCollins, and author of bestselling title The Savage Garden. Publishing director for fiction Imogen Taylor bought world rights excluding North... Continue reading at The Bookseller
[ The Bookseller | 2011-10-26 00:00:00 UTC ]
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#previously published
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Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at Media Week
[ Media Week | 2011-10-25 00:00:00 UTC ]
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#advertising director
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Written By: Charlotte Williams Publication Date: Tue, 25/10/2011 - 07:30 Octopus will publish the next tie-in title to ITV1 show "The Biggest Loser" next year, the third in the brand to be released by the Hachette publisher. Publishing director Stephanie Jackson made the deal for UK and Irish... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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#biggest loser
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Written By: Lisa Campbell Publication Date: Tue, 25/10/2011 - 09:00 The co-owner of the Big Green Bookshop has launched his own publishing company and is set to release his first book with author Greg Stekelman. Simon Key, co-owner of the independent bookshop based in Wood Green, London, has... Continue reading at The Bookseller
[ The Bookseller | 2011-10-25 00:00:00 UTC ]
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At the ABM Executive Forum in Chicago today, executives from all facets of the b-to-b world are on hand to discuss what's top of mind for the majority (if not the entirety) of the industry: monetizing content. Part of the discussion included lessons learned from the consumer side of the business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-25 00:00:00 UTC ]
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#monetizing content
IPC Media has appointed Emily Hutchings, the current publisher of weekly titles Now and Soaplife, as publishing director of music titles NME and Uncut. Continue reading at Media Week
[ Media Week | 2011-10-24 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-24 00:00:00 UTC ]
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#indies call
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