Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Richard Osman’s The Man Who Died Twice (Penguin) scored the Bookstat e-book number one for the week ending 18th September, doubling up on its overall print number one—and leapfrogging Sally Rooney’s Beautiful World, Where Are You (Faber) in both charts. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 03:15:19 UTC ]
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HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:22:30 UTC ]
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Maryland's recently passed library e-book law will require any publisher offering to license "an electronic literary product" to consumers in the state to also offer to license the content to public libraries "on reasonable terms." The question now is: what are reasonable terms? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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American author Mitzi Szereto says she has been plagued by fake pornographic e-books listed under her name on Amazon in a similar scam to one which previously targeted commercial women’s writers in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 21:51:56 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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In a notice sent to library customers this week via their vendors, e-book titles from Houghton Mifflin Harcourt will soon be available via a 26-lend metered access model, a change from its previous perpetual access terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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New York this week became the second state to pass a bill that would ensure public libraries the right to license and lend e-books that are available to consumers in the state. The bill is now headed to governor Andrew Cuomo's desk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-11 04:00:00 UTC ]
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Bookwire, the international e-book and audiobook distribution platform, is launching its services in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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The new law requires any publisher offering to license "an electronic literary product" to consumers to also offer to license the content to public libraries on "reasonable" terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-01 04:00:00 UTC ]
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The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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MEP Capital has made an investment in RosettaBooks in a deal that gives MEP ownership of Rosetta's e-book catalog while leaving the operation of Rosetta unchanged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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Orion Spring has acquired How to Be Broken: A Guide to Falling Apart, an "essential and timely" e-book on post-traumatic growth by Dr Emma Kavanagh. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 15:37:28 UTC ]
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In a letter to the editor, AAP's general counsel called lawyer Jonathan Band's take on Maryland's library e-book legislation as a "false statement." Band responds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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The AAP general counsel calls Maryland's e-book bill an "unprecedented government intervention into the manner and terms by which authors and publishers distribute valuable works of fiction and nonfiction to the public." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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