Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Claire Douglas' The Couple at No 9 (Penguin) notched up a second week in the Bookstat e-book number one spot, for the week ending 16th October. Continue reading at The Bookseller
[ The Bookseller | 2021-10-20 10:06:04 UTC ]
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We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget
[ Engadget | 2021-10-06 11:15:08 UTC ]
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Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-09-29 04:01:00 UTC ]
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Educational publishers Macmillan Learning, Cengage Group, Elsevier, McGraw Hill and Pearson have obtained a preliminary injunction against 60 websites that sell illegal, unlicensed copies of e-books. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 14:17:26 UTC ]
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The lawmakers seek a wide range of information not only on the publishers’ digital library practices, but also on the economics of the market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-23 04:00:00 UTC ]
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Richard Osman’s The Man Who Died Twice (Penguin) scored the Bookstat e-book number one for the week ending 18th September, doubling up on its overall print number one—and leapfrogging Sally Rooney’s Beautiful World, Where Are You (Faber) in both charts. Continue reading at The Bookseller
[ The Bookseller | 2021-09-23 03:15:19 UTC ]
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HarperNonFiction has launched an innovative marketing campaign for the early e-book release of Ben Mezrich’s The AntiSocial Network, which will allow readers to manipulate the title's price by micro trading in GameStop stock. Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 00:36:07 UTC ]
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Graham Norton's Home Stretch (Coronet) has bounced into the Bookstat e-book number one for the week ending 14th August. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 07:22:30 UTC ]
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Maryland's recently passed library e-book law will require any publisher offering to license "an electronic literary product" to consumers in the state to also offer to license the content to public libraries "on reasonable terms." The question now is: what are reasonable terms? Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-13 04:00:00 UTC ]
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American author Mitzi Szereto says she has been plagued by fake pornographic e-books listed under her name on Amazon in a similar scam to one which previously targeted commercial women’s writers in the UK. Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 21:51:56 UTC ]
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Sponsored by Cummings Printing When it comes to improving profits at print magazines, there’s a tendency to focus on new ways of driving revenue. But while keeping a close eye on expenses can also have a significant impact on the bottom line, today’s environment often calls for a balancing... Continue reading at Folio Magazine
[ Folio Magazine | 2021-08-02 17:04:10 UTC ]
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US-based marketing tech company Open Road Media (OR/M) has acquired UK e-book specialist indie Bloodhound Books for an undisclosed sum. Continue reading at The Bookseller
[ The Bookseller | 2021-07-27 20:12:24 UTC ]
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In a filing this week, Amazon and the Big Five publishers said the plaintiffs' claims of an e-book price-fixing conspiracy are "implausible." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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In a notice sent to library customers this week via their vendors, e-book titles from Houghton Mifflin Harcourt will soon be available via a 26-lend metered access model, a change from its previous perpetual access terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
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New York this week became the second state to pass a bill that would ensure public libraries the right to license and lend e-books that are available to consumers in the state. The bill is now headed to governor Andrew Cuomo's desk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-11 04:00:00 UTC ]
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Bookwire, the international e-book and audiobook distribution platform, is launching its services in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-04 04:00:00 UTC ]
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In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
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The new law requires any publisher offering to license "an electronic literary product" to consumers to also offer to license the content to public libraries on "reasonable" terms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-01 04:00:00 UTC ]
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The deal represents a major step forward for the digital library market. Not only is Amazon Publishing finally making its digital content available to libraries, the deal also gives libraries a range of models through which it can license the content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-18 04:00:00 UTC ]
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