Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Librarians fighting the “exorbitant” pricing and licensing of academic e-books claim others are afraid of speaking out about the subject and are hoping the Competitions & Marketing Authority (CMA) will take action. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 20:10:02 UTC ]
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To control the fate of your business, resist the temptation to grow dependent on the many intermediaries who’d like to sit between you and your customers. Search the phrase “every company is a media company” and you’ll get a litany of articles and posts from social media influencers about how... Continue reading at Fast Company
[ Fast Company | 2021-05-07 07:00:25 UTC ]
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MEP Capital has made an investment in RosettaBooks in a deal that gives MEP ownership of Rosetta's e-book catalog while leaving the operation of Rosetta unchanged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-04 04:00:00 UTC ]
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Orion Spring has acquired How to Be Broken: A Guide to Falling Apart, an "essential and timely" e-book on post-traumatic growth by Dr Emma Kavanagh. Continue reading at The Bookseller
[ The Bookseller | 2021-04-28 15:37:28 UTC ]
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The AAP general counsel calls Maryland's e-book bill an "unprecedented government intervention into the manner and terms by which authors and publishers distribute valuable works of fiction and nonfiction to the public." Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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In a letter to the editor, AAP's general counsel called lawyer Jonathan Band's take on Maryland's library e-book legislation as a "false statement." Band responds. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-06 04:00:00 UTC ]
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After passing the Maryland General Assembly unanimously on March 10, the bill sailed through the final steps of reconciliation this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-02 04:00:00 UTC ]
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Liane Moriarty's The Husband's Secret (Penguin) has reigned atop the Bookstat e-book top 10 for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 13:30:35 UTC ]
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Yu Tsai condemns magazine publisher for offering editor’s role to Alexi McCammond, who then resigned over racist tweetsA Teen Vogue photographer has said the hiring and swift axing of editor-in-chief Alexi McCammond over anti-Asian tweets shows Condé Nast does not “value” its Asian staff... Continue reading at The Guardian
[ The Guardian | 2021-03-22 15:37:27 UTC ]
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With the levelling off of e-book sales, many have begun to wonder whether the book publishing industry will be spared the kinds of disruption experienced by other sectors of the media industries. But the digital transformation of the book publishing industry was never fundamentally about e-books... Continue reading at The Bookseller
[ The Bookseller | 2021-03-13 06:41:09 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age
[ Advertising Age | 2021-03-12 11:00:00 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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In a week-long series, 'PW' talks with the chairs of BISG's five committees. Today, Claire Holloway, manager of data management and e-book services at Baker & Taylor Publisher Services, talks about ONIX and how joining BISG spurred her to get a MLIS degree. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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Jojo Moyes’ Night Music (Hodder & Stoughton) has orchestrated a rise into the Bookstat e-book number one spot, for the week ending 27th February. Continue reading at The Bookseller
[ The Bookseller | 2021-03-05 00:55:29 UTC ]
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Claire McGowan’s The Other Wife (Thomas & Mercer) has boomeranged back into the Bookstat e-book chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2021-02-24 12:53:51 UTC ]
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Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek
[ AdWeek | 2021-02-23 00:46:05 UTC ]
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J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 09:27:21 UTC ]
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Lawyers for a potential class of e-book consumers have asked a federal judge to consolidate four cases alleging an e-book price-fixing conspiracy among Amazon and the Big Five publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-15 05:00:00 UTC ]
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Hustler magazine publisher Larry Flynt Jr., the self-described "smut peddler who cares" who used his pornography empire and flair for the outrageous to push the limits of free speech, has died at the age of 78. Continue reading at CBC
[ CBC | 2021-02-11 02:25:53 UTC ]
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Almost 40% of investors in UK’s biggest magazine publisher fail to approve controversial planFuture, the UK’s biggest magazine publisher, home to titles from Country Life and Total Guitar, is to introduce a controversial bonus scheme that could award its chief executive £40m, after a bruising... Continue reading at The Guardian
[ The Guardian | 2021-02-10 17:29:01 UTC ]
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