Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Two Russian nationals behind the site were charged with criminal copyright infringement, wire fraud, and money laundering. On November 3, the massive pirated e-book database Z-Library disappeared from the internet, with its domains leading to a cryptic message that the website had been seized... Continue reading at Fast Company
[ Fast Company | 2022-11-17 13:20:00 UTC ]
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Two Russian nationals are now facing criminal charges in the U.S. for their role in running Z-Library, one of the world's most notorious e-book pirate sites before its domains were seized by U.S. officials earlier this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-17 05:00:00 UTC ]
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Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday
[ Digiday | 2022-11-16 15:33:50 UTC ]
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Be it for work or play, many people are taking trips again, which makes travel-related gifts an excellent idea. Whether your loved ones are globetrotters or frequent business travelers, it’s time to look into upgrading their existing on-the-go kit. We’ve curated a list of various items your... Continue reading at Engadget
[ Engadget | 2022-11-16 14:15:03 UTC ]
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Here’s what’s been going on with the site—plus some alternatives for accessing free e-books. Many a desperate college student has turned to Z-Library, a site for pirated e-books, as an alternative to expensive textbooks. But on Friday, the site suddenly went dark, sending students who relied on... Continue reading at Fast Company
[ Fast Company | 2022-11-04 18:00:00 UTC ]
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Anyone who has been taking advantage of Amazon's liberal return policy regarding e-books could soon be in for a shock. That's because following discussions with the Authors Guild, Amazon has agreed to block automatic returns on digital books that are more than 10 percent read. Currently, the... Continue reading at Engadget
[ Engadget | 2022-09-23 19:10:20 UTC ]
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More than £300m wiped off market value as company says Zillah Byng-Thorne is to step downFuture, one of Europe’s biggest and most successful digital media companies, has seen more than £300m wiped off its market value after the company said that chief executive Zillah Byng-Thorne is to step down... Continue reading at The Guardian
[ The Guardian | 2022-09-20 11:10:40 UTC ]
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The revolutionary—and highly literary—filmmaker Jean-Luc Godard died today at the age of 91. Thinking about him, and about all the books in his films (sometimes held sexily by Jean-Paul Belmondo), I was reminded of an anecdote reported by Richard Brody, in which Godard, in 2000, imagined and... Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-13 14:28:12 UTC ]
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Since the early 2010s, libraries and publishers have clashed over the terms and costs of e-book licenses, which grant libraries permission to loan digital books. Librarians and their legislative allies are pushing publishers of electronic books to lower their prices and relax licensing terms, an... Continue reading at Fast Company
[ Fast Company | 2022-09-06 11:15:37 UTC ]
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In a new filing, the AAP said that it will not seek to recoup costs and legal fees it incurred in its successful challenge to a Maryland e-book law that was declared unconstitutional earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-10 04:00:00 UTC ]
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At a glanceExpert’s Rating ProsFast CPUGorgeous 3.5K OLEDGreat audioConsOnly two USB-C PortsMiddling battery performanceNo headset jackOur VerdictDell’s XPS 13 Plus once again tries to set standard for all laptops and largely succeeds, but its battery life and lack of ports don’t... Continue reading at PC World
[ PC World | 2022-08-04 10:45:00 UTC ]
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'Being Interesting' features selected articles from Trott’s long-running blog about creativity. Continue reading at Media Week
[ Media Week | 2022-08-03 10:34:37 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World
[ PC World | 2022-07-13 14:58:47 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices. You need to be a Prime subscriber to claim the discounts, of... Continue reading at PC World
[ PC World | 2022-07-12 15:41:08 UTC ]
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After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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As ALA wraps up its annual meeting in Washington, D.C., we look back at our coverage of its 2012 event. Then as now, e-book lending was a divisive issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World
[ PC World | 2022-06-19 11:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The final order declares Maryland's groundbreaking, controversial library e-book law preempted by the Federal Copyright Act and blocks its enforcement, all but ending a months-long lawsuit filed by the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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A federal judge has asked the parties for a proposed declaratory judgment to end the legal dispute over Maryalnd's library e-book law, but the parties dispute whether the request means the court is preparing to deny the AAP's bid for a permanent injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
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