Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-09 13:05:03 UTC ]
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Amazon Prime Day 2023 is a few days away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices... Continue reading at Engadget
[ Engadget | 2023-07-07 14:29:48 UTC ]
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Amazon Prime Day 2023 is one week away on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own devices and... Continue reading at Engadget
[ Engadget | 2023-07-04 12:48:53 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-30 15:20:45 UTC ]
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Amazon has announced that Prime Day 2023 will begin on July 11th, but you don't have to wait until then to get a good deal. The company has started to roll out a few early Prime Day deals before the two-day shopping event officially commences, including, as expected, several discounts on its own... Continue reading at Engadget
[ Engadget | 2023-06-23 16:30:09 UTC ]
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The hearing on the revived case comes some 10 months after magistrate judge Valerie Figueredo found insufficient evidence for the initial case to proceed. The suit accuses Amazon and the Big Five publishers of a conspiracy to fix e-book prices, a claim the publishers insist is "implausible" and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Call comes amid moves to combat disinformation from Russia, while Twitter is warned to comply with new digital content lawsSocial media companies including Google and Facebook have been urged by the EU to “immediately” start labelling content and images generated by artificial intelligence as... Continue reading at The Guardian
[ The Guardian | 2023-06-05 13:06:04 UTC ]
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Last year, Nintendo put its eShop in "maintenance mode" in Russia, which prevented access to the eShop for customers in the country. Now, the company is making it official: Nintendo is halting all sales in Russia.Nintendo of Europe announced that as of May 31st, 2023, the company will halt all... Continue reading at Engadget
[ Engadget | 2023-06-01 20:45:48 UTC ]
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The U.S. Book Show kicked off with lively discussions of the recent wave of book bans across the country, how citizens can successfully fight against those who would restrict our freedom to read, and how libraries and publishers can be strategic partners in enabling access to digital content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-22 04:00:00 UTC ]
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On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday
[ Digiday | 2023-05-03 10:01:00 UTC ]
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Surviving years of college is no small feat, so the graduates in our lives deserve rightful praise and celebration. Whether your graduate is going out into the world to get their first job or continuing with their education, there are a number of gadgets you can gift them that will make them... Continue reading at Engadget
[ Engadget | 2023-05-01 13:15:46 UTC ]
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Marvel announced today that its Comixology-operated Marvel Comics app is shutting down this June. Fortunately, comic fans who bought issues in the app can access them in the company’s self-operated Marvel Unlimited app. The shutdown comes several months after layoffs at Amazon (Comixology’s... Continue reading at Engadget
[ Engadget | 2023-04-19 18:50:06 UTC ]
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Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
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The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek
[ AdWeek | 2023-04-10 10:00:00 UTC ]
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It's Friday, which means it's time for another roundup of good tech deals. Today's highlights include Amazon's Kindle Paperwhite back down to $100, which is within $5 of the popular e-reader's all-time low. Apple's AirPods Pro are $50 off their list price at $200, while the Apple Watch SE is a... Continue reading at Engadget
[ Engadget | 2023-04-07 15:00:31 UTC ]
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Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times
[ The New York Times | 2023-04-04 23:45:06 UTC ]
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It's Friday, which means it's time for another roundup of notable discounts on good tech. Among the highlights, Apple's AirPods Pro are back down to $200, tying the best price we've seen for the iPhone-friendly noise-cancelling earphones. Amazon has dropped the Kindle Paperwhite down to $100,... Continue reading at Engadget
[ Engadget | 2023-03-24 15:43:59 UTC ]
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Blackstone Publishing has built a backlist of about 800 print and 950 e-book titles since it released its first books in those formats in 2016. The goal now, company president Anthony Goff said, is to continue to ramp up production across all formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Among the headlines this week: a look at libraries some three years after the Covid-19 pandemic began; how the right wing culture war playing out in many communities has led to some librarians living in fear; the St. Paul Public Library's 'Read Brave' program enters its 10th year; and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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