Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
'Being Interesting' features selected articles from Trott’s long-running blog about creativity. Continue reading at Media Week
[ Media Week | 2022-08-03 10:34:37 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices, even as “Prime Day” continues on into its second day. (You need... Continue reading at PC World
[ PC World | 2022-07-13 14:58:47 UTC ]
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Amazon’s Kindles are the e-readers most people want. Usually, high demand means higher prices. Yet Amazon is all but giving Kindles away for Prime Day 2022, offering up deals on both basic and bougie models at absurdly low prices. You need to be a Prime subscriber to claim the discounts, of... Continue reading at PC World
[ PC World | 2022-07-12 15:41:08 UTC ]
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After successfully challenging Maryland’s library e-book law in court, the Association of American Publishers is now seeking to recover roughly $300,000 in court costs and legal fees from the state. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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As ALA wraps up its annual meeting in Washington, D.C., we look back at our coverage of its 2012 event. Then as now, e-book lending was a divisive issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Amazon Prime built its popularity by offering subscribers faster free shipping, access to streaming movies and TV shows, and exclusive deals (most noticeably during the company’s annual Prime Day dealfest). But Prime membership includes other perks, too: Everything from free ebook offerings to... Continue reading at PC World
[ PC World | 2022-06-19 11:00:00 UTC ]
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Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-06-15 09:30:00 UTC ]
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The final order declares Maryland's groundbreaking, controversial library e-book law preempted by the Federal Copyright Act and blocks its enforcement, all but ending a months-long lawsuit filed by the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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A federal judge has asked the parties for a proposed declaratory judgment to end the legal dispute over Maryalnd's library e-book law, but the parties dispute whether the request means the court is preparing to deny the AAP's bid for a permanent injunction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-06 04:00:00 UTC ]
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IT professionals are accustomed to spending too much money to upgrade their skills and land new roles. But, these days, it’s not as necessary. That’s because web-based resources are available that are far more cost-effective—for example, the 2022 CompTIA and AWS Practice Exam E-Book Bundle,... Continue reading at PC World
[ PC World | 2022-05-20 08:00:00 UTC ]
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On May 18, the Rhode Island Senate's Committee on Education unanimously voted to advance the state's library e-book law out of committee and to the floor for a full vote. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-20 04:00:00 UTC ]
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The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
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At a glanceExpert’s Rating ProsAccurate imageHigh maximum brightnessMenu settings allow calibrationHas USB-C with 65 watts Power DeliveryCompetitive priceConsUnimpressive designLuminance uniformity could be betterHDR is bright but otherwise falls shortOur VerdictThe Asus ProArt PA279CV targets... Continue reading at PC World
[ PC World | 2022-04-14 10:30:00 UTC ]
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Barnes & Noble finally has a direct answer to Amazon's purchase of Audible. The bookseller has launched a B&N Audiobooks service in the US that lets you either buy recordings or pay $15 per month for a subscription that offers one recurring monthly credit. You'll have access to more than... Continue reading at Engadget
[ Engadget | 2022-04-07 16:21:47 UTC ]
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Lonely Planet has launched a set of travel guides featuring “pull-out city maps, gatefold maps, and QR codes to unlock additional digital content from the Lonely Planet website.” Guides to Iceland, Ireland, Italy, Japan, Portugal, and Scotland roll out this spring. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-04 04:00:00 UTC ]
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After declining to appeal a preliminary injunction issued last month, Maryland attorneys now have until April 11 to show why a permanent injunction should not be issued. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-30 04:00:00 UTC ]
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A slew of gadgets went on sale this week and many remain discounted as we head into the weekend. A number of Apple devices are on sale right now, including the AirPods Pro for $175, the iPad mini for $459 and the new iPad Air with the M1 chipset for $570. Elsewhere, Amazon's Fire HD 8 table is... Continue reading at Engadget
[ Engadget | 2022-03-25 15:45:31 UTC ]
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In March 2016, years of legal wrangling over the DOJ’s e-book price-fixing suit against Apple and five publishers ended when the Supreme Court declined to hear Apple’s appeal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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The bill in Connecticut is the sixth library e-book bill now pending in state legislatures. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-25 05:00:00 UTC ]
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In ruling for the AAP, judge Deborah L. Boardman held that "striking the balance between the critical functions of libraries and the importance of preserving the exclusive rights of copyright holders" is "squarely in the province of Congress and not this Court or a state legislature." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-16 05:00:00 UTC ]
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