Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Blackstone Publishing has built a backlist of about 800 print and 950 e-book titles since it released its first books in those formats in 2016. The goal now, company president Anthony Goff said, is to continue to ramp up production across all formats. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-24 04:00:00 UTC ]
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When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek
[ AdWeek | 2023-03-15 00:00:00 UTC ]
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Among the headlines this week: a look at libraries some three years after the Covid-19 pandemic began; how the right wing culture war playing out in many communities has led to some librarians living in fear; the St. Paul Public Library's 'Read Brave' program enters its 10th year; and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-03 05:00:00 UTC ]
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A year after a federal judge struck down Maryland's groundbreaking library e-book law, library advocates are backing revised legislation they say can help ensure “fair and equitable licensing terms" for library e-books while avoiding the thorny copyright issue that doomed Maryland’s effort. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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Andy Hunter, Bookshop.org CEO, told 'PW' that the online retailer is developing an e-book platform for indie bookstores from scratch, and will launch it in beta late this year. In addition, the company is publishing its first book, a collection by Lydia Davis, who did not want her book available... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-23 05:00:00 UTC ]
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The Supreme Court could soon redefine the rules of the internet as we know it. This week, the court will hear two cases, Gonzalez v. Google and Twitter v. Taamneh, that give it an opportunity to drastically change the rules of speech online.Both cases deal with how online platforms have handled... Continue reading at Engadget
[ Engadget | 2023-02-20 15:00:18 UTC ]
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Running from 1992 through 1995, Ghostwriter, the beloved PBS children’s television show, followed a diverse group of friends as they solved mysteries around their Brooklyn neighborhood with the help of their haunted typewriter, a cursed item possessed by the trapped soul of a murdered runaway... Continue reading at Engadget
[ Engadget | 2023-02-16 17:00:16 UTC ]
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Among the week's headlines: The Colorado Civil Rights Division rules that a librarian who objected to censorship efforts in her library was illegally terminated; more on the College Board's questionable interactions with Florida officials; Library Journal releases its annual budget survey... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-10 05:00:00 UTC ]
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Beginning next week, the first of an anticipated 500,000 indie and self-published e-book titles from Draft2Digital and Smashwords (which merged last year) will be made available for library lending via the Palace Marketplace, the upstart Palace Project’s digital content platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-02-09 05:00:00 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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The American Library Association gets a massive grant from the Andrew W. Mellon Foundation to address key issues in libraries; Florida librarians and educators struggle with pernicious new 'parental rights' laws; and two more states introduce new library e-book bills. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-27 05:00:00 UTC ]
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Among the week's headlines: eight states so far in 2023 have new bills seeking to expose librarians and educators to criminal prosecution for obscenity violations; why a bestselling author with a new kids’ book was barred from speaking at a Texas school; and the first new state e-book bill of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-20 05:00:00 UTC ]
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It's Friday, which means it's time for another roundup of the week's best tech deals. Today we're seeing good prices on Google's Pixel 7 and Pixel 7 Pro phones, a couple of all-time lows on the 10.2-inch iPad and iPad mini and a sweeping sale on Nintendo Switch games, among other discounts on... Continue reading at Engadget
[ Engadget | 2023-01-13 16:39:02 UTC ]
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After launching a frontlist marketing service in July that built on Open Road's Ignition program the promotes backlist e-book titles, the company has unveiled its second iteration. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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If you've been looking to grab Amazon's Kindle Scribe but didn't want to jump in at full price, the company has rolled out the first set of discounts on its new top-end e-reader with note-taking support. Depending on which configuration you want, the deals take $45 to $60 off the device's... Continue reading at Engadget
[ Engadget | 2023-01-05 20:40:33 UTC ]
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We’re back in Vegas for CES, and while the show doesn’t officially open until tomorrow, many exhibitors have already unveiled their new products at various press conferences and media events. Today, we’re starting to see some of the early car news that frequently dominates CES, as well as more... Continue reading at Engadget
[ Engadget | 2023-01-05 19:50:52 UTC ]
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BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget
[ Engadget | 2023-01-05 04:15:55 UTC ]
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We're in the thick of the holiday season, so we're still seeing good deals on a number of gadgets and tech gear we recommend. Apple's iPad Air, for instance, is down to its second-lowest price to date at $500, while Amazon's Fire HD 8 is down to an all-time low of $55. The Xbox Series S is still... Continue reading at Engadget
[ Engadget | 2022-12-09 17:01:40 UTC ]
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Lawyers for Amazon and the Big Five publishers say that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different from the case that was dismissed in September for lack of evidence, and should not be allowed to go forward. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-08 05:00:00 UTC ]
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The upcoming Microsoft Designer is a visual art design tool that you simply must try for yourself. It’s simply one of the best consumer apps Microsoft has ever made, following in the footsteps of Clipchamp. Why use Designer? Two reasons: AI art and templates. In Designer, you can combine... Continue reading at PC World
[ PC World | 2022-11-30 21:59:02 UTC ]
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