Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
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Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive
[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
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A federal judge in Washington has issued a preliminary injunction against a major e-book piracy operation known as the KISS Library, after the operators of the site failed to show up at a hearing or to file any response to a lawsuit filed in July by the Authors Guild, Amazon Publishing, Penguin... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
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More than 83 million U.S. households have at least one smart device, and most of us have more than one. In fact, in the U.S., on average we have 11 devices connected to our home networks, according to one study.Take a quick tally of your own devices. Smartphones? Check. Smart TV(s), Roku, or... Continue reading at PC World
[ PC World | 2020-08-25 16:57:00 UTC ]
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Avon has bagged two more domestic thriller novels from e-book bestseller Amanda Robson. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 09:13:08 UTC ]
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Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
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Stephenie Meyer's Midnight Sun (Hachette) has scored a hat-trick across formats in the UK, adding an Audible number one to its print and e-book chart top spots. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 13:07:33 UTC ]
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Stephenie Meyer’s Midnight Sun (Atom), this week's print number one, also dawned gloriously into the Bookstat e-book number one position for the week ending 8th August. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 05:27:15 UTC ]
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Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian
[ The Guardian | 2020-08-11 11:47:47 UTC ]
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Ian Rankin's In a House of Lies (Orion) has spent a third week running as the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 06:45:44 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
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Ian Rankin’s In a House of Lies (Orion) has taken out a mortgage in the Bookstat e-book chart number one spot, reigning for a second week running. Continue reading at The Bookseller
[ The Bookseller | 2020-07-22 19:28:58 UTC ]
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Ian Rankin’s In a House of Lies (Orion) hit the roof of the Bookstat e-book chart, flying straight into the number one spot for the week ending 11th July. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 18:28:01 UTC ]
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High-end regional magazine publisher Modern Luxury Media parted ways with several employees in a restructuring earlier this month, including at least seven editors-in-chief, Folio: has learned. Those who have exited the company since the start of July include the editors-in-chief at both San... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-14 13:28:14 UTC ]
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A steep decline in returns somewhat offset a drop in gross sales in May, leading a decline of 12.1% in net sales compared to May 2019. The month did see a jump in adult e-book sales, with sales rising 30.6%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-13 04:00:00 UTC ]
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In April, French regulators ordered Google to help develop a system to reward the country's news outlets with licensing fees when portions of their stories are displayed on the tech giant's news tab or in its search results. The decision was hailed as a triumph for publishers by those favoring... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-08 17:40:51 UTC ]
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For the week ending 4th July, Mary Burton’s Never Look Back (Montlake) swiped the Bookstat e-book top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 15:15:00 UTC ]
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The platform, which sells DRM-free digital content and gives some of the proceeds to nonprofits, has helped raise $450,000 for indie booksellers and comics retailers since the start of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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