How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]

Other news stories related to: "How Publishers Are Using Data to Transform Their Marketing Operations"

Navigate360, a security-services company, buys Social Sentinel, a threat-detection company

Social Sentinel technology scans and analyzes digital content to identify potential safety and security threats, according to Richfield-based Navigate360. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-27 16:39:45 UTC ]
More news stories like this

Online sales push Bloomsbury to best first-half since 2008

Bloomsbury Publishing has delivered its highest first half earnings since 2008, as "signficantly higher” online book sales and e-book revenues led to year-on-year profit growth of 60% to £4m in the six months ended 31st August 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-10-26 15:50:49 UTC ]
More news stories like this

Frisco social media network raises angel funding from Austin investor

A Frisco startup is looking to cut through the noise of other social media apps and give digital content creators a way to reach more fans. TUBBR, an invite-only social network, announced landing Angel Funding from Global Ascent Partners that it plans to use for its upcoming beta launch.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-10-24 12:00:00 UTC ]
More news stories like this

Bookstat chart: Fifty-Fifty shoots Cavanagh to the summit

Steve Cavanagh’s Fifty-Fifty (Orion) beat the odds to top the Bookstat e-book top 10 for the week ending 10th October. Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 02:37:30 UTC ]
More news stories like this

Bookstat chart: Ford steers into pole position

Martyn Ford’s Every Missing Thing (Thomas & Mercer) zipped straight to the top of the Bookstat e-book top 10 for the week ending 3rd October. Continue reading at The Bookseller

[ The Bookseller | 2020-10-07 19:45:45 UTC ]
More news stories like this

How to rethink your digital diet and pull yourself out of a productivity slump

Placing boundaries on your screen time will help you get back to business after touching your technology too much. For some of us, social media and digital content have been our saving graces during the pandemic—a critical way to stay in the know, keep connected, and maintain relationships. But... Continue reading at Fast Company

[ Fast Company | 2020-10-07 08:00:20 UTC ]
More news stories like this

There is still too much news

On Friday evening, CNN put a breaking-news chyron on screen: “WH: THERE WILL NOT BE A TRANSFER OF POWER.” It reflected White House assurances that President Trump—who was, at that moment, waiting to be taken to hospital after testing positive for COVID-19—did not plan on ceding his duties to... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-10-06 12:30:29 UTC ]
More news stories like this

London Library offer e-book loans for first time

The London Library has started offering e-book loans to its members for the first time in a partnership with OverDrive. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:23:57 UTC ]
More news stories like this

Bookstat chart: Osman on point as Thursday Murder Club rockets to the top

Richard Osman's The Thursday Murder Club (Penguin) has charted top of the Bookstat e-book top 10 in its second week on sale, rising from third to score an across-formats double, after its hardback claimed the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-09-16 21:50:09 UTC ]
More news stories like this

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-16 15:15:03 UTC ]
More news stories like this

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-03 21:40:05 UTC ]
More news stories like this

Media Organizations Want Better Payment Terms With Apple

Digital Content Network, a trade body representing many publishers, told CEO Tim Cook as much. Continue reading at Publishing Executive

[ Publishing Executive | 2020-09-02 17:42:58 UTC ]
More news stories like this

Judge Issues Sweeping Order Against E-book Piracy Operation

A federal judge in Washington has issued a preliminary injunction against a major e-book piracy operation known as the KISS Library, after the operators of the site failed to show up at a hearing or to file any response to a lawsuit filed in July by the Authors Guild, Amazon Publishing, Penguin... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-01 04:00:00 UTC ]
More news stories like this

BrandPost: Why Can’t Smart Home Device Security be Smarter?

More than 83 million U.S. households have at least one smart device, and most of us have more than one. In fact, in the U.S., on average we have 11 devices connected to our home networks, according to one study.Take a quick tally of your own devices. Smartphones? Check. Smart TV(s), Roku, or... Continue reading at PC World

[ PC World | 2020-08-25 16:57:00 UTC ]
More news stories like this

Avon takes two more Amanda Robson thrillers

Avon has bagged two more domestic thriller novels from e-book bestseller Amanda Robson. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 09:13:08 UTC ]
More news stories like this

Bannon, Biden, the darkness, and the light

Early yesterday morning, Steve Bannon, the former head of Breitbart and the Trump campaign, was drinking coffee on the deck of a $35-million yacht off the coast of Connecticut—as populist rabble-rousers are wont to do—when federal agents came on board and arrested him. Bannon stands accused of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-08-21 12:31:00 UTC ]
More news stories like this

Audible Charts: Midnight Sun strikes the top

Stephenie Meyer's Midnight Sun (Hachette) has scored a hat-trick across formats in the UK, adding an Audible number one to its print and e-book chart top spots. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 13:07:33 UTC ]
More news stories like this

Bookstat charts: Twilight dawns on e-book fans

Stephenie Meyer’s Midnight Sun (Atom), this week's print number one, also dawned gloriously into the Bookstat e-book number one position for the week ending 8th August. Continue reading at The Bookseller

[ The Bookseller | 2020-08-13 05:27:15 UTC ]
More news stories like this

Dan Snow sells History Hit network to Little Dot Studios

Podcast and video business with more than 100,000 subscribers sold to All3Media-owned firmBroadcaster Dan Snow has sold his Netflix-style streaming service and popular podcast business to Little Dot Studios, the digital content firm owned by Fleabag and 1917 producer All3Media.Snow, a favourite... Continue reading at The Guardian

[ The Guardian | 2020-08-11 11:47:47 UTC ]
More news stories like this