Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller
[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Suzy Krause’s Sorry I Missed You (Lake Union) posted straight to the top of the Bookstat e-book chart for the week ending 6th June. Continue reading at The Bookseller
[ The Bookseller | 2020-06-10 20:33:24 UTC ]
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"You make short-term cuts, you rightsize the teams and then you build it back up, but that’s what we’ve been doing for years," said one global magazine publisher executive. The post ‘Never let a good crisis go to waste’: Publishers set for a second wave of layoffs appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-06-08 04:02:00 UTC ]
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Alex Michaelides’ The Silent Patient (Orion) has held the Bookstat e-book number one for a second week, holding firm for the week ending 30th May. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 18:10:00 UTC ]
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Adweek has been sold from one private equity firm to another. The advertising industry publication, which marked its 40th anniversary last year, has been acquired by Los Angeles-based private equity firm Shamrock Capital Advisers, both parties announced Tuesday morning. The seller,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-02 15:47:54 UTC ]
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When libraries around the US began closing their doors due to the coronavirus pandemic, the Internet Archive (IA) responded by creating a “National Emergency Library,” a collection of 1.4 million books from its free e-book repository Open Library. Pu... Continue reading at Engadget
[ Engadget | 2020-06-01 19:33:58 UTC ]
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This year's Digital Content NewFronts will get down to the nitty gritty with former HQ Trivia host Scott Rogowsky, whom the Interactive Advertising Bureau has tapped to serve as the annual event's first-ever virtual emcee. Beginning with the first day of this year's NewFronts, slated to kick off... Continue reading at AdWeek
[ AdWeek | 2020-06-01 14:00:16 UTC ]
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My dad once downloaded an e-book in French. (He speaks Brooklyn English.) Another time he texted saying he needed help immediately. He’s fallen and he can’t get up, I thought. Turns out, he needed help purchasing a gift basket through Amazon Prime. I... Continue reading at Engadget
[ Engadget | 2020-06-01 12:00:20 UTC ]
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Alex Michaelides' The Silent Patient (Orion) has surged into the Bookstat e-book number one spot for the week ending 23rd May. Continue reading at The Bookseller
[ The Bookseller | 2020-05-27 08:53:16 UTC ]
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Magazine publisher Bauer Media plans to close, merge or sell ten of its print titles it says will not be Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-19 17:01:09 UTC ]
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L J Ross' The Shrine, the self-published author's latest DCI Ryan title, has divined straight into the Bookstat e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-18 22:56:13 UTC ]
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For the week ending 9th May, Sally Rooney’s Normal People punted into the Bookstat e-book number one, climbing one place to leapfrog Andrew Mayne’s The Girl Beneath the Sea. Continue reading at The Bookseller
[ The Bookseller | 2020-05-16 12:06:19 UTC ]
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As folks around the country are becoming more optimistic about returning to “normal,” most recognize we still have a long way to go. Publishers have not been immune to the economic and human impacts of COVID-19, but week after week we continue to spotlight those that are looking forward and... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 16:02:17 UTC ]
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Hearst Magazines salutes healthcare heroes... After securing "unprecedented access" for photographer Benedict Evans and his one-person crew, Marion Clemence Grand, to frontline healthcare workers at New York-Presbyterian Hospital on April 9th and 10th, Hearst Magazines kicked off a major print... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-05 17:51:11 UTC ]
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Congratulations to the winners of the 6th Annual Self-Published E-Book Awards! Grand Prize Steel Hand, Cold Heart by Rachel Menard (rachelmenard.com) Fantasy First Place Willow of Ashes by Ellie Raine (ellieraine.com) Honorable Mentions Fog & Mist: The Canens Chronicles,... Continue reading at Writer's Digest
[ Writer's Digest | 2020-05-05 14:08:04 UTC ]
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Andrew Mayne's The Girl Beneath the Sea (Thomas & Mercer) has made a splash in the Bookstat e-book top 10, sailing straight into the number one. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 09:58:28 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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In his recent blog, 'Amazon's VAT Windfall', Anthony McGowan expressed concern that the Bezos behemoth had not changed e-book prices following the recent VAT cut, and were set to profit to the tune of millions as a result. He and I have been arguing on Twitter, very politely I might add, about... Continue reading at The Bookseller
[ The Bookseller | 2020-05-04 21:54:48 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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