Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
From AI breakthroughs to 5G deployment, these hot topics are on the minds of venture capitalists, tech execs, and analysts. In 2020, technologies will move toward the mainstream and begin impacting daily life. The next generation of wireless network, 5G, will begin to take hold, for example, and... Continue reading at Fast Company
[ Fast Company | 2019-12-23 07:00:11 UTC ]
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When it was announced that the legendary bookshop Le Pont Traversé would definitely close down on the 31st of December in Paris, many French TV stations put in phone calls and tried to convince Josée Comte-Béalu to do a filmed interview. She refused every single one of them. “They are like... Continue reading at Literrary Hub
[ Literrary Hub | 2019-12-20 09:48:10 UTC ]
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The best way to end the e-book standoff between publishers and libraries is to use data. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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The Publishers Association has welcomed the latest ruling from the Court of Justice of the European Union (CJEU) on the exhaustion of e-book rights, which has found the re-sale of second-hand e-books infringes copyright. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 20:42:11 UTC ]
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Adam Kay's Twas the Nightshift Before Christmas (Picador) has re-claimed the Weekly E-Book Ranking number one, topping the chart for the first time since its launch week in October. Continue reading at The Bookseller
[ The Bookseller | 2019-12-19 16:49:58 UTC ]
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As librarians gather in Philadelphia for the 2020 ALA Midwinter Meeting, the future of digital content in libraries remains uncertain. Librarians must stay engaged. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
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L.A. County is home to more than 30 library systems, with a growing number of patrons signing up for multiple cards to borrow digital books. But Macmillan Publishers is tightening the rules. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-09 13:00:55 UTC ]
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TEN Publishing will shutter 19 of its 22 automotive print magazines by the end of the year, leaving MotorTrend, Hot Rod and Four Wheeler as the only three titles that will continue to be published in a physical format in 2020. According to a memo sent to staffers at MotorTrend Group Friday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-12-06 14:31:12 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Lee Child's Blue Moon claimed a second week atop the Weekly E-Book Ranking, bringing the veteran crime author’s total haul of number ones up to eight. Continue reading at The Bookseller
[ The Bookseller | 2019-11-21 18:28:02 UTC ]
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[caption id="attachment_162357" align="alignright" width="150"] Catherine Levene[/caption] On Monday, Meredith Corp. announced a series of expanded leadership roles within its national media division. The president of Meredith Digital, Catherine Levene, who succeeded Stan Pavolvsky in that... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-21 17:20:43 UTC ]
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In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
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Among the headlines this week: ALA applauds Trump's choice to lead IMLS; the simple reason why some librarians believe Macmillan's e-book embargo is destined to flop; and administrators finally come clean about why a YA author's library visit was canceled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-15 05:00:00 UTC ]
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Contrary to its namesake, Lee Child's Blue Moon appeared twice in the week ending 2nd November; the title topped the Nielsen BookScan charts in hardback format, and the e-book edition stormed to the top of the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2019-11-14 14:57:35 UTC ]
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Among the week's headlines: the pressure keeps mounting on Macmillan following its library e-book embargo; a backlash follows after a group of Florida elected officials politicizes the library's New York Times subcription; and an update on the Library of Congress modernization efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
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On Monday, just days after the publisher's controversial embargo on new release e-books in libraries went into effect, Macmillan CEO John Sargent met with a group of state librarians, fleshing out his belief that new release e-books in libraries hurt the publisher's revenues. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-11-06 05:00:00 UTC ]
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A group of US libraries plan to boycott Macmillan over its controversial new e-book lending policy, suspending purchases of digital copies from the publisher. Continue reading at The Bookseller
[ The Bookseller | 2019-11-01 03:15:48 UTC ]
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Macmillan in the US has apologised to librarians for not informing them of upcoming changes to its e-book lending policy but has refused to amend it amid an outcry and 150,000 signature petition. Continue reading at The Bookseller
[ The Bookseller | 2019-10-31 03:00:10 UTC ]
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[caption id="attachment_127941" align="alignright" width="150"] Gabrielle Korn[/caption] Refinery29 hired Gabrielle Korn as fashion and culture director, responsible for building the young women's brand’s voice in style, culture, identity, and world events, while also growing its digital... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-24 20:12:19 UTC ]
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Congress has launched an inquiry into digital markets competitions as the row over e-book lending to libraries in the United States continues. Continue reading at The Bookseller
[ The Bookseller | 2019-10-24 13:43:25 UTC ]
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