Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
How publishers’ increasingly restrictive e-book policies could undermine a key public library reference service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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If you pick up the newest edition of Oxford American, the quarterly general-interest literary magazine founded in 1992 and best known for its annual Southern music issues, you’ll notice a bold design aesthetic: the conspicuous dearth of cover lines, a prominent masthead, a thick, granular... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-11 20:06:33 UTC ]
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“ALA’s goal is to send a clear message to Macmillan CEO John Sargent,” said ALA executive director Mary Ghikas, announcing the launch of a national e-book advocacy campaign. "Libraries have millions of allies out there, and we’re inviting them to take action.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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Contemporary Short Stories from MyanmarIn 2017 the British Council produced an anthology of short stories from Myanmar. In 2012 the British Council sought to take advantage of new freedoms in literature and travel through a programme of workshops. The aim of the five-year literature... Continue reading at British Council global
[ British Council global | 2019-09-10 08:55:33 UTC ]
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J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine
[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
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Michael Finnegan, president of The Atlantic, discusses how the magazine publisher set the price and paywall height for its digital subscription product, which has been in the works for nearly two years. The post ‘We’re really confident in our differentiation’: Atlantic President Michael... Continue reading at Digiday
[ Digiday | 2019-09-06 04:00:33 UTC ]
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Among the week's headlines, sticker shock over S&S's new library e-book prices; ALA organizes a national campaign against Macmillan's e-book embargo; and what's the the future of school librarians? Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-06 04:00:00 UTC ]
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Meredith Corp. announced several promotions within its Digital Content Group this week: [caption id="attachment_170397" align="alignright" width="150"] Jessica Plautz[/caption] Jessica Plautz was promoted to the director of content operations, succeeding Ron Kelly, who departed the company in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-29 18:50:41 UTC ]
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T M Logan's The Holiday (Zaffre) has jetted into the Weekly E-Ranking number one spot, displacing Adam Kay's This is Going to Hurt (Picador) a week after the junior doctor memoir achieved the longest ever run in the chart top spot. Continue reading at The Bookseller
[ The Bookseller | 2019-08-29 14:51:37 UTC ]
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"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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Among the week's headlines: why most authors are trying to get their e-books in libraries; the backlash continues over Macmillan's library e-book embargo; and publishers sue Audible over its Captions program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Among the week's headlines: a library receipt kicks off a debate about the value of libraries; more media coverage of the library e-book market; and the University of California holds firm in its negotiations with Elsevier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Why the tension between libraries and publishers is ramping up in the e-book market—and why we must tamp it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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Macmillan Publishers recently announced a two month embargo on all newly published e-book titles. This will greatly effect libraries. Continue reading at Book Riot
[ Book Riot | 2019-08-12 10:34:07 UTC ]
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It's not just musicians giving in to demand to go digital. J.D. Salinger's son Matt has agreed to publish e-book versions of the famed author's novels, including The Catcher in the Rye and Franny and Zooey, later this week. Salinger had generally be... Continue reading at Engadget
[ Engadget | 2019-08-12 00:41:00 UTC ]
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