Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
"We are building a more franchise approach to content," said Edward Bearryman, head of content and communities at News UK. "As many brands in the digital space find, bringing in audiences with content is easy, but digital content brands can struggle with loyalty." The post How The Sun’s fantasy... Continue reading at Digiday
[ Digiday | 2019-08-29 04:00:39 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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Among the week's headlines: why most authors are trying to get their e-books in libraries; the backlash continues over Macmillan's library e-book embargo; and publishers sue Audible over its Captions program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Among the week's headlines: a library receipt kicks off a debate about the value of libraries; more media coverage of the library e-book market; and the University of California holds firm in its negotiations with Elsevier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Why the tension between libraries and publishers is ramping up in the e-book market—and why we must tamp it down. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine
[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age
[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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Macmillan Publishers recently announced a two month embargo on all newly published e-book titles. This will greatly effect libraries. Continue reading at Book Riot
[ Book Riot | 2019-08-12 10:34:07 UTC ]
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It's not just musicians giving in to demand to go digital. J.D. Salinger's son Matt has agreed to publish e-book versions of the famed author's novels, including The Catcher in the Rye and Franny and Zooey, later this week. Salinger had generally be... Continue reading at Engadget
[ Engadget | 2019-08-12 00:41:00 UTC ]
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“The Catcher in the Rye” and other Salinger novels are coming out in digital formats, and the writer’s son plans to release more from his archives. Continue reading at The New York Times
[ The New York Times | 2019-08-11 09:00:01 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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T M Logan's The Holiday (Zaffre) has defeated Adam Kay's This is Going to Hurt (Picador) for the Weekly E-Book Ranking top spot, putting at least another week between the junior doctor memoir and the record for longest-running e-book number one. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 11:11:41 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-07-31 04:01:04 UTC ]
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With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive
[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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As library e-book issues gain urgency, the OverDrive funded effort to measure the impact of libraries on authors and publishers taps industry vet Guy LeCharles Gonzalez to take the project to the next level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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Ahead of Robert Mueller's testimony next week, the DPLA issues an upgraded free e-book edition of the Mueller Report; for a seventh straight year, digital audio sales show robust sales growth; and, the Little Free Library project hires a new executive director. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
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