Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability to collect, analyze and use it—has transformed industries from finance and healthcare to retail and logistics, and publishing is no exception. While publishers have always used data in some form, recent years have seen it emerge as an integral component to nearly every aspect of the media business. While demographic data on readers still matters, the insights available now are far richer, containing information on the preferences and behavior of groups of readers as well. However, every publisher has their own way of collecting, organizing and monetizing data as a product. [caption id="attachment_163459" align="alignright" width="150"] Nicole McGuire[/caption] “In our shift from a more linear acquisition and retention model to a relationship model where the customer is at the center, data and insights about our customers is critical,” says Nicole McGuire, SVP of consumer marketing at hobbyist magazine publisher Kalmbach Media. “By collecting data and insights about our customers, both purchase and behavior, marketers are better able to deliver relevant messaging to customers and inform content decisions.” Across the board, publishers share the belief that the future of their... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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As they now become digital publishers, newspaper organizations have a glut of audience insight into what both readers want and advertisers want to know. “Newspapers … are among the most trusted brands for providing valuable a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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Interested in the business of high-quality web video? There’s a lot of good stuff from Washington Post video GM Steven Schiffman in this Beet.TV interview about the Post’s broad-strokes strategy for the business side of video. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
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India's effervescent literary culture have begun to attract more foreign writers looking to license books in search of a bigger audience and accolades. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Time Warner, the media company that owns HBO and the Warner Bros. film studio as well as Time Inc. for a few more months, surpassed analysts' estimates for both fourth-quarter revenue and profit in results reported on Wednesday.Excluding some items, earnings were $1.17 a share, the New... Continue reading at Advertising Age
[ Advertising Age | 2014-02-05 00:00:00 UTC ]
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University of Central Lancashire will coach students to make the most of their manuscriptsThe University of Central Lancashire has announced the launch of what it describes as the world's first degree in self-publishing.The MA will begin in September, and course leader Debbie Williams believes... Continue reading at The Guardian
[ The Guardian | 2014-02-05 00:00:00 UTC ]
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This week's Publishing Perspective's #EtherIssue looks at the debate about quality and changing perceptions of the self-publishing community in the broader market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-04 00:00:00 UTC ]
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Footlights, the screen legend's unseen prequel in prose to the film Limelight, reflects his sadness at declining stardomRead an extract from Footlights by Charlie ChaplinThe only work of prose fiction ever written by Charlie Chaplin, a dark, nostalgic novella which was the root of his great... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Bestselling Simon & Schuster authors Victoria Christopher Murray and ReShonda Tate Billingsley are now teaming up on the business side: the two writers are launching Brown Girls Publishing, a new digital publishing venture that debuts today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-03 00:00:00 UTC ]
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Wanted: someone unconnected with the newspaper and magazine publishing industry willing to take on the burden of chairing a new press regulator for £150,000 a year.Applicants are being invited for the inaugural chair of the Independent Press Standards Organisation (Ipso) in an advert placed in... Continue reading at The Guardian
[ The Guardian | 2014-02-03 00:00:00 UTC ]
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The San Antonio Express-News will consolidate its packaging operations with the Houston Chronicle, Express-News publisher John C. McKeon announced Wednesday. Both newspapers are owned by New York-based Hearst Corp. Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-31 00:00:00 UTC ]
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Romance author's fans succeed with social media drive to persuade Atria books into a paper version of free e-novella released late last yearAfter fans of the romance author Colleen Hoover bombarded her publisher with thousands of tweets and Facebook pleas, Atria has finally bowed to the pressure... Continue reading at The Guardian
[ The Guardian | 2014-01-31 00:00:00 UTC ]
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UK publishers are reporting strengthening international ebook sales across 2013, with good... Continue reading at The Bookseller
[ The Bookseller | 2014-01-31 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
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The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-28 00:00:00 UTC ]
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2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
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Twitter is diving even deeper into data. The social media platform is now giving publishers and brands more insights into how their tweets perform. Today, the company introduced analytics for Twitter Cards, which allow companies to track how media-filled tweets perform—such as how many users... Continue reading at AdWeek
[ AdWeek | 2014-01-24 00:00:00 UTC ]
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About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
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A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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