In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also 30-second views, proving that close to half (or more) viewers are sticking around instead of scrolling by the clip in their news feed. The post How PopSugar gets people to watch its Facebook videos for 30 seconds appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-01-04 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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Facebook on Monday announced a new integration with restaurant reservation network OpenTable, which will allow Facebook users to book reservations directly through the Facebook mobile iOS app. The update, which will go live on Monday, will also include TV listing information on TV show pages,... Continue reading at AllThingsD
[ AllThingsD | 2013-08-12 00:00:00 UTC ]
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The Edinburgh Book Festival, which is celebrating 30 years, is the "largest and best respected literary festival in the world", according to its director. Continue reading at BBC News
[ BBC News | 2013-08-10 00:00:00 UTC ]
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Malcolm Campbell has been hired as vice president of business development at The FADER. Previously he had worked for more than five years as publisher at Spin Media. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-08 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy (Sphere) remains the bestselling book in the UK, with her... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Hearst Magazines announced that Kristine Welker has been named vice president, publisher and chief revenue officer of the company’s new pilot magazine collaboration with Dr. Mehmet Oz. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-02 00:00:00 UTC ]
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Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram. Continue reading at Wired
[ Wired | 2013-08-01 00:00:00 UTC ]
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Second quarter sales at Simon & Schuster held even at $189 million in the period ended June 30, 2013, while operating income jumped to $20 million from $7 million in last year’s second quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-31 00:00:00 UTC ]
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Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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Facebook and the gaming community have a tumultuous relationship. Hardcore gamers look down on the social media giant for offering casual games like Farmville. However, Facebook has proven to be a great way to link gamers together. For instance, I am a big fan of Candy Crush Saga and Words With... Continue reading at Betanews
[ Betanews | 2013-07-30 00:00:00 UTC ]
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Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading at PC World
[ PC World | 2013-07-30 00:00:00 UTC ]
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The new YouTube channel encourages readers to upload a video of themselves sharing a paragraph from a favorite book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-27 00:00:00 UTC ]
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Amazon posted a surprise loss of $7m (or £4.56m) in its second quarter, despite achieving a... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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Clinton Smith has been named editor-in-chief of VERANDA. Smith has been editorial director of Atlanta Homes & Lifestyles since April 2008. Patrick Frater has been named Asia bureau chief at Variety, based in Hong Kong. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-25 00:00:00 UTC ]
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Random House and the Chorleywood Bookshop in Hertfordshire are to run a cookery book festival for... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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