How PopSugar gets people to watch its Facebook videos for 30 seconds

In September, PopSugar adopted a Facebook video strategy that placed a greater emphasis on videos that drew viewers in with striking visuals and text within the first three seconds. The publisher boasts it has helped not only grow Facebook views -- more than 51 million in November -- but also 30-second views, proving that close to half (or more) viewers are sticking around instead of scrolling by the clip in their news feed. The post How PopSugar gets people to watch its Facebook videos for 30 seconds appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-01-04 00:00:00 UTC ]
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Book review: 'Second Person Singular' by Sayed Kashua

A lawyer and a caretaker with similar backgrounds follow different paths in contemporary Jerusalem with the same motivation: to leave their small-town Arab lives behind and be accepted for the new personas they have created.Early in the novel, "Second Person Singular," a main character known... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book review #main character


Yes, people still read: ebook sales by UK publishers grew 54 percent in 2011

All hail the ebook! Seriously, if it weren't for this marvelous literary development, try saying with a straight face that you wouldn't at least take pause before adding a new title to your collection. Numbers are in from The Publisher's Association -- a group of 120 companies across the trade... Continue reading at Engadget

[ Engadget | 2012-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year -- #ebook sales #professional titles #changing preferences #total sales


Apple Rakes in $11.6 Billion in Second Quarter Net Income

Tech giant Apple reported a net income of $11.6 billion during the second fiscal quarter of 2012, up from $5.9 billion during the same period in 2011. However, international sales represent 64 percent of Apple’s quarterly revenue. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #net income #fiscal quarter #quarterly revenue


Shocker: People who read ebooks read more

Are you ready for a bombshell? Turns out people who read ebooks read more books than those don't. That tidbit comes from the number crunchers at Pew. According to a new report titled "The Rise of E-Reading," the ebook readers read an average of 24 books in the past year, versus the 15 books read... Continue reading at Engadget

[ Engadget | 2012-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year prior #originally appeared


Pottermore gives users a sneak peek (+ video)

A new video offers Harry Potter fans a glimpse of the books and activities – the chance to be "Sorted" into a house or to duel with other users – that will be enjoyed on official Harry Potter website "Pottemore." Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-04-04 00:00:00 UTC ]
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Second instalment of Welch for Pan Mac

Pan Macmillan has acquired a second instalment in the autobiography of "Loose Women"... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pan mac #pan macmillan #loose women


Cal Ripken Jr. co-authors a second children's book

A new book by Cal Ripken Jr. and journalist Kevin Cowherd focuses on the issue of bullying among children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-06 00:00:00 UTC ]
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Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #associate director #web traffic #sit back


Second Bieber title to HC

HarperCollins is set to publish pop star Justin Bieber’s second book in September this year... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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The Guardian Thrives in Facebook’s Walled Garden

In September, British newspaper The Guardian was one of the first publishers to build an app designed specifically for its content to be consumed (and shared) within Facebook. The upside: The prospect of added visibility to 850 million users. The dow ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walled garden #british newspaper


All 30 McClatchy Properties Choose Digital Technology for Circulation

Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Retail sales see 'second worst January' since records began

UK retail sales returned to negative like-for-like growth last month, in what was described as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail sales #records began


VIDEO: International festival of comic books

Comic book fans gather in the French city of Angouleme to celebrate the 39th international festival of comic books. Continue reading at BBC News

[ BBC News | 2012-02-01 00:00:00 UTC ]
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VIDEO: Amazon expects low growth for late 2011

Amazon has been pushing into new markets with products like the Kindle ebook, but investors are worried that the expansion is coming at the expense of profits. Continue reading at BBC News

[ BBC News | 2012-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle ebook


War Horse UK's bestselling book for second week

Michael Morpurgo’s War Horse (Egmont) was once again the bestselling book in the UK last... Continue reading at The Bookseller

[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Washington Post Invites Readers To Subscribe To Staff On Facebook

Today, Mark S. Luckie — the founder of 10,000 Words, and now full-time social media guy at WaPo – invited readers to subscribe to its staff on Facebook. He wrote: Looking to connect with Washington Post reporters and writers on F ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Kindle Store for iPad Dodges Apple's 30 Percent Rule

Amazon's Kindle Store is now iPad optimized. The company on Tuesday introduced a new touch-friendly version of its ebook storefront for iPad that allows readers to purchase and read Kindle books whether it be in Safari with Kindle Cloud Reader or Kindle for iPad. Located at... Continue reading at AllThingsD

[ AllThingsD | 2012-01-11 00:00:00 UTC ]
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1 in 40 people now have e-readers

Over 90% of the e-readers bought over Christmas were Kindles, according to research released... Continue reading at The Bookseller

[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Second work of memoir from Auster

Faber is to publish Winter Journal, a second work of memoir by American writer Paul Auster, in... Continue reading at The Bookseller

[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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VIDEO: Kerouac's 'lost' book published

American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News

[ BBC News | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book published